Content Marketing and Twitter
-
Hello,
I'd like to improve how I use twitter for pushing a piece of content. Here's what I am planning to do currently:
First, we created a useful piece of content for a niche where we'll be appealing to the humanitarian side of thing. Nothing like this piece of content is on the web. The subject is not mouthwateringly attractive to other websites, but it is good, very useful, authoritative and uses the information we have in our niche. For Twitter, we plan to pick a website carefully that could use our content and
1. of course follow that site on twitter
2. Retweet 2 or 3 relevant good tweets the site has put out. If the person I want to contact has a twitter account, retweet some of his too.
3. Tweet a general tweet about a good article or blog post the site has with a link to the site and the article.
4. Tweet at a specific person in the site's company (or to the general twitter account if there isn't anyone specific) asking if they need help with content if it is well written and useful, then later tweeting introducing our article. Email will also be used.
I'm really new to using twitter for content marketing, any help is appreciated. Facebook liking/sharing as well as blog comment posting along with adding to g plus circles will also be used.
Thanks.
-
Theres a few other things you should take into consideration with Twitter.
A retweet from someone from little to no followers is kinda useless. It also makes me wonder if they are a spam bot. It won't nessecarly generate any good will.
I have a couple of Twitter accounts. 1 business. I use the business account to provide product updates, downtime notifications etc
2. personal. My personal account is based around music and a personal blog/brand I have built over many years in a very small niche. Through this I have achieved a decent amount of followers that I interact with reguarly. I have also been able to convert a good portion of followers. My followers have also recommend my services to their followers knowing that I offer the service their contact is looking for. Even when they don't use my services. It makes them look like an authority/knowledgable person with contacts.
I saw a tweet that made sense. It was something like "facebook is for friends that you hate, twitter is for people you don't know but love". This is true. My twitter feed is not disimilar to an active forum.
My best advice is:
Create a personal account, build followers in your niche by interacting with them (even if at first they don't respond)
Be real. Sounds cliche but, twitter is about interaction, communicating and sharing thoughts with similar minded people... And you better believe they will all be similar minded. During recent elections here in Australia, it seemed everyone was giving their 2 cents about how Labour should win. If the election was based off my feed, they would have won. They didn't and we now have a new Prime Minister.
Be careful with the links you provide. Especially early on while people are getting to know you. If you over do it, an unfollow is only a click away.
In all honesty, if you are new to Twitter and want to promote your company, I would use their paid ads. Why ? Because you can define the audience you are trying to attract. At first I detested twitter ads, but since they';ve fine tuned it, I do often click a link or at least favourite it so I can come back and look at it later. In saying that, make sure your site is responsive. Damn, I hate clicking a twitter link to find it's not working on my browser.
Smartcompany.com.au were guilty of this and it annoyed the shit out of me as they have really interesting headers. i.e. I'd click through and would get page not found.
Don't tweet people/companies with a link to your site. If it's a new account and you do this reguarly you're looking at a ban. Users hate this. Trying to get followers by favouriting their tweets in the hope of a followback, is also a no no.
I think AJ Ghergich @seo has found a really good balance for Twitter. He posts a lot of great links to other people sites, many sites I haven't seen before and he interacts with his followers. @randfish is also Ok. Though he doesn't interact unless you're a seo celebrity or similar.
I guess the same rings true for twitter as it does for SEO. Look for authorities who are active and interesting.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to remove an unwanted Twitter account
Hello Mozers We have just discovered a rogue social media account for our company which was set up back in 2015. It has our company name with 'ltd' tacked onto the end to make a unique handle. Unfortunately as we don't know who set it up, we don't have any of the usernames and passwords necessary to go into it to potentially remove it. Does any one have any suggestions? Thanks Catherine
Social Media | | Catherine_Selectaglaze0 -
Best free twitter monitoring tool to monitor who is not following you back
Hello Mozers Could someone recommend a free monitoring tool to keep a handle on who is not following you back on Twitter?
Social Media | | Catherine_Selectaglaze0 -
Twitter Cards via Wordpress/Yoast
Hi I had set up a Twitter card via Yoast interface in clients Wordpress site but now want to change the summary copy. I have also had a look at Tiwtter dev zone and cant see any way of editing via that Does anyone know how to do this (edit the twitter card) since seems that once its set up via Yoast you cant edit it ? Cheers Dan
Social Media | | Dan-Lawrence0 -
Best way to create content in Google Plus to help SEO
Hi, I would like to know what is your experience about how to create content for Google+ in order to improve your SEO. I mean, tips like content length, opitmization, links, hashtags, and so on... What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.) Thank you.
Social Media | | teconsite0 -
Twitter stats
I am trying to increase the position of one of my deeper links (my site.com/targetpage) trying to use twitter to up this page as a new strategy. I have 18 on OSE for my twitter metrics but none on the deeper link (i havent tried yet for this). How do i actually get the a twitter metric score for this deeper link? Does the tweet have to be the actual target page URL? Or is it a twitter share button on the page? Confused how it works. Thanks, Chris
Social Media | | cjkimber0 -
Twitter account that copies all your tweets
Hello I have this twitter account https://twitter.com/sabiastuque_ about curiosities and there is another twitter account https://twitter.com/sabiasundato_o that copies every single tweet i do at the moment. It is no tweet i made than they do not copy, i think there is something doing it because i think they dont even read them. They just dont copy the tweets that as mentions or link. It seems so like a machine!!! And after all of that they have 1,5 millon followers by copying everything from me and i have 1 millón Should i report that? How are they doing it? Is there any mirror or something?
Social Media | | maestrosonrisas0 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Does promoting a new page on twitter/facebook help it get indexed faster?
I know this probably won't matter much to people who get crawled on a regular basis, but for those of us who don't, does promoting a new page on social media help it get indexed faster with google? My site rarely gets crawled, but I've recently been adding new content. When I add new content I started to promote it on facebook/twitter and I do get minimal traffic from it. I noticed that a couple of the pages seem to be indexing quicker than pages normally do for me, although I'm not sure if it's because I recently migrated to WP or what..? I know T/FB are no follow sites, but is there a chance that promoting a page may contribute to the pages getting indexed? Thanks for any insight you can shed on the matter. It's more for curiosities sake than anything else. Pete S.
Social Media | | psokoloski0