Landing page URL appearing as keyword
-
Hi Mozers,
I've recently experienced the URLs of my key landing pages coming up as keywords.
This has been on the rise since early July (when it was relatively insignificant) to the current position (see image below) where they make up the majority of my top keywords.
Drilling down into a bit more detail, this seems to be almost exclusively Desktop traffic but in terms of Technology there are no clear standouts (seems to be mostly Windows OS and Chrome).
Has anyone else been experiencing this?
-
These keywords are not appearing in Webmaster tools at all so I'm thinking it could just be an Analytics quirk, still weird that no-one else has picked up on it.
The only annotation I have on my Analytics is that the Data Highlighting tool was used (in Webmaster Tools) on these pages. Potentially linked but I still can't see how?
-
Weirdly it's only 4/5 of my main landing pages this is happening for - that does make me think it might be something to do with links so I'll look into that.
Usage stats are amazing so it wouldn't think it's scrapers:
| 2.65 | 00:02:46 | 73.24% | 15.11% |
Those stats look like direct traffic so I thought it could be a browser problem (searching for a URL instead of going to it when typed in the address bar?) but again, it seems to be across all browsers and I'd expect someone else to have picked up on it.
| | | | | |
-
Hmm, interesting.
Like Richard mentioned, any particular links to those pages? even nofollowed?
Another few things to analyze:
-> Average time on site for those visits? Is it very low?
-> User agent data - Segment and Filter Robot Traffic?
There are more and more scrappers who crawl search results for particular queries (especially to monitor stuff).
-
Just a few ideas:
- Rumus brings up a good point. You have to ask yourself, why people are searching for you using URL's? I would definitely take a look at the demographics page of your analytics and see if this can help paint a prettier picture for you. Obviously you want to look at the location of your visitors like Rumus pointed out, but I would also look at device and operating system, to see if there's not a common pattern.
- I would also look at your webmaster and hosting company. People searching by a particular URL, makes me wonder if the page is working at all times of the day?
- Also I would do a link analysis of those pages. Are people listing that URL and not linking to it? If so that would be weird, but it's definitely an idea.
I hope that helps!
-
No, nothing out of the ordinary there and I certainly wouldn't expect someone to be analyzing it so much that it comes up as one of my top keywords.
-
Look at the geographical data and see if they all come from the same place. It might be that somebody is analyzing your URL's!
-
Image attached to this post
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does intercom support pages and redirect issue can affect the SEO performance of our website?
I noticed that in the redirect issues I have, most of the issues are coming from our Intercom support links. I want to ask, does intercom support pages and redirect issue can affect the SEO performance of our website?
Reporting & Analytics | | Envoke-Marketing0 -
What's more accurate? GA queries data or Moz/SEMRush keyword data for rankings
What do you guys think? What's more accurate? GA queries data or Moz/SEMRush keyword data for rankings? Any thoughts appreciated.
Reporting & Analytics | | znotes0 -
Google Analytic - Avg load Time - Page Timing Sometimes Graph goes suddenly up why?
Hello All, I have attached the avg load time screenshot for my ecommerce site for 1 month. Screenshot is for Mobile site. If you check the graph then only one day graph gone very high. Now again I have attached that particular day graph too. My query is why graph gone high 1) Is it my site not performed well on particular one day on particular device for single visitor? because for desktop and tablet graph showing normal 2) so here if site restart or down then it can be a problem for desktop, tablet too right? Can anyone give me any clue? Z4hX1 IanuP
Reporting & Analytics | | pragnesh96390 -
When analysing my inbound anchor text am I using by page or site?
When checking to see my anchor text profile to make sure it's not too dense with the same phrases, should I be measuring against my whole site or page specific? eg if i have 100 links across my site and 20 are for the same phrase this is 20%, but if the same 20 phrases are to one page and that page has 40 links this is 55% Many thanks Ash
Reporting & Analytics | | AshShep10 -
Do misspelled brand queries count as branded keywords?
Are misspelled brand queries considered branded keywords? I'm trying to segment branded traffic and wasn't sure what to include.
Reporting & Analytics | | IMM0 -
Not provided keyword?
This may be a realy daft question this is all new to me, when I look at my keyword traffic the top one under keyword says not provided can someone explain this to me please?
Reporting & Analytics | | seoactivejames0 -
Any updates regarding 'not provided' organic keyword referrals in Google Analytics?
I know that the encrypted searches done by people logged into their Google accounts is causing the error, is there any workaround or any update from Google as to IF they will give us our keyword data back? I'm currently losing data on about 20% of my daily searches . . .
Reporting & Analytics | | nsauser0 -
Finding organic keywords driving traffic
Is there any way to know which organic keywords are driving traffic to my landing pages in Google analytics ?
Reporting & Analytics | | seoug_20050