Schema.org implementation for physician's office vs physician herself?
-
Hi,
Regarding schema.org microdata, which page(s) should have the microdata?
1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org
- Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors?
Thanks for any insight!
-
Thanks I really appreciate your reply!
-
Titan552,
The key point is that you should wrap your contact information in schema on every page in which it appears.
Twice on the contact page? It's probably not necessary, but since the search engines look at body copy differently than footer segments, I recommend using it on the body contact content as well.
-
Thank you! But as long as the code is in the footer of each page, why do I need to add it again on the contact page?
Thank you!
-
-
Wrap all instances of your NAP in the footers of your pages with schema.org/Physician. Use this same thing on your contact page, if you have one.
-
Use http://schema.org/Person for your individual MDs. Best practice would be to have a page for each doctor.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a page that's 301 redirected get indexed / show in search results?
Hey folks, have searched around and haven't been able to find an answer to this question. I've got a client who has very different search results when including his middle initial. His bio page on his company's website has the slug /people/john-smith; I'm wondering if we set up a duplicate bio page with his middle initial (e.g. /people/john-b-smith) and then 301 redirect it to the existent bio page, whether the latter page would get indexed by google and show in search results for queries that use the middle initial (e.g. "john b smith"). I've already got the metadata based on the middle initial version but I know the slug is a ranking signal and since it's a direct match to one of his higher volume branded queries I thought it might help to get his bio page ranking more highly. Would that work or does the 301'd page effectively cease to exist in Google's eyes?
Technical SEO | | Greentarget0 -
Generation 'child' sitemaps?
First off, am I correct in thinking that a 'child' sitemap is a sitemap of a subfolder and everything that sits under it, i.e. www.example.com/example If so, can someone give me a good recommendation for generation a free child sitemap please? Many thanks, Rhys
Technical SEO | | SwanseaMedicine0 -
Godaddy and Soft 404's
Hello, We've found that a website we manage has a list of not-found URLS in Google webmaster tools which are "soft 404's " according to Google. I went to the hosting company GoDaddy to explain and to see what they could do. As far as I can see GoDaddy's server are responding with a 200 HTTP error code - meaning that the page exists and was served properly. They have sort of disowned this as their problem. Their server is not serving up a true 404 response. This is a WordPress site. 1) Has anyone seen this problem before with GoDaddy?Is it a GoDaddy problem?2) Do you know a way to sort this issue? When I use the command site:mydomain.co.uk the number of URLs indexed is about right except for 2 or 3 "soft URLs" . So I wonder why webmaster tools report so many yet I can't see them all in the index?
Technical SEO | | AL123al0 -
Google's ability to crawl AJAX rendered content
I would like to make a change to the way our main navigation is currently rendered on our e-commerce site. Currently, all of the content that appears when you click a navigation category is rendering on page load. This is currently a large portion of every page visit’s bandwidth and even the images are downloaded even if a user doesn’t choose to use the navigation. I’d like to change it so the content appears and is downloaded only IF the user clicks on it, I'm planning on using AJAX. As that is the case it wouldn’t not be automatically on the site(which may or may not mean Google would crawl it). As we already provide a sitemap.xml for Google I want to make sure this change would not adversely affect our SEO. As of October this year the Webmaster AJAX crawling doc. suggestions has been depreciated. While the new version does say that its crawlers are smart enough to render AJAX content, something I've tested, I'm not sure if that only applies to content injected on page load as opposed to in click like I'm planning to do.
Technical SEO | | znotes0 -
What's the issue?
Hi, We have a client who dropped in the rankings (initially from bottom of the first page to page to page 3, and now page 5) for a single keyword (their most important one - targeted on their homepage) back in the middle of March. So far, we've found that the issue isn't the following: Keyword stuffing on the page External anchor text pointing to the page Internal anchor text pointing to the page In addition to the above, the drop didn't coincide with panda or penguin. Any other ideas as to what could cause such a drop for a single keyword (other related rankings haven't moved). We're starting to think that this may just have been another small change in the algorithm but it seems like too big of a drop in a short space of time for that to be the case. Any thoughts would be much appreciated! Thanks.
Technical SEO | | jasarrow0 -
Replacing H1's with images
We host a few Japanese sites and Japanese fonts tend to look a bit scruffy the larger they are. I was wondering if image replacement for H1 is risky or not? eg in short... spiders see: Some header text optimized for seo then in the css h1 {
Technical SEO | | -Al-
text-indent: -9999px;
} h1.header_1{ background:url(/images/bg_h1.jpg) no-repeat 0 0; } We are considering this technique, I thought I should get some advise before potentially jeopardising anything, especially as we are dealing with one of the most important on page elements. In my opinion any attempt to hide text could be seen as keyword stuffing, is it a case that in moderation it is acceptable? Cheers0 -
Switching Site to a Domain Name that's in Use
I'm comfortable with the steps of moving a site to a new domain name as recommended by Google. However, in this case, the domain name I'm asked to move to is not really "new" ... meaning it's currently hosting a website and has been for a long time. So my question is, do I do this in steps and take the old website down first in order to "free up" the domain name in they eyes of search engines to avoid large numbers of 404s and then (in step 2) switch to the "new" domain in a few months? Thanks.
Technical SEO | | R2iSEO0 -
Domain Transfer Process / Bulk 301's Using IIS
Hi guys - I am getting ready to do a complete domain transfer from one domain to another completely different domain for a client due to a branding/name change. 2 things - first, I wanted to lay out a summary of my process and see if everyone agrees that its a good approach, and second, my client is using IIS, so I wanted to see if anyone out there knows a bulk tool that can be used to implement 301's on the hundreds of pages that the site contains? I have found the process to redirect each individual page, but over hundreds its a daunting task to look at. The nice thing about the domain transfer is that it is going to be a literal 1:1 transfer, with the only things changing being the logo and the name mentions. Everything else is going to stay exactly the same, for the most part. I will use dummy domain names in the explanation to keep things easy to follow: www.old-domain.com and www.new-domain.com. The client's existing home page has a 5/10 GPR, so of course, transferring Mojo is very important. The process: Clean up existing site 404's, duplicate tags and titles, etc. (good time to clean house). Create identical domain structure tree, changing all URL's (for instance) from www.old-domain.com/freestuff to www.newdomain.com/freestuff. Push several pages to a dev environment to test (dev.new-domain.com). Also, replace all instances of old brand name (images and text) with new brand name. Set up 301 redirects (here is where my IIS question comes in below). Each page will be set up to redirect to the new permanent destination with a 301. TEST a few. Choose lowest traffic time of week (from analytics data) to make the transfer ALL AT ONCE, including pushing new content live to the server for www.new-domain.com and implementing the 301's. As opposed to moving over parts of the site in chunks, moving the site over in one swoop avoids potential duplicate content issues, since the content on the new domain is essentially exactly the same as the old domain. Of course, all of the steps so far would apply to the existing sub-domains as well, IE video.new-domain.com. Check for errors and problems with resolution issues. Check again. Check again. Write to (as many as possible) link partners and inform them of new domain and ask links to be switched (for existing links) and updated (for future links) to the new domain. Even though 301's will redirect link juice, the actual link to the new domain page without the redirect is preferred. Track rank of targeted keywords, overall domain importance and GPR over time to ensure that you re-establish your Mojo quickly. That's it! Ok, so everyone, please give me your feedback on that process!! Secondly, as you can see in the middle of that process, the "implement 301's" section seems easier said than done, especially when you are redirecting each page individually (would take days). So, the question here is, does anyone know of a way to implement bulk 301's for each individual page using IIS? From what I understand, in an Apache environment .htaccess can be used, but I really have not been able to find any info regarding how to do this in bulk using IIS. Any help here would be GREATLY APPRECIATED!!
Technical SEO | | Bandicoot0