Schema.org implementation for physician's office vs physician herself?
-
Hi,
Regarding schema.org microdata, which page(s) should have the microdata?
1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org
- Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors?
Thanks for any insight!
-
Thanks I really appreciate your reply!
-
Titan552,
The key point is that you should wrap your contact information in schema on every page in which it appears.
Twice on the contact page? It's probably not necessary, but since the search engines look at body copy differently than footer segments, I recommend using it on the body contact content as well.
-
Thank you! But as long as the code is in the footer of each page, why do I need to add it again on the contact page?
Thank you!
-
-
Wrap all instances of your NAP in the footers of your pages with schema.org/Physician. Use this same thing on your contact page, if you have one.
-
Use http://schema.org/Person for your individual MDs. Best practice would be to have a page for each doctor.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
What's best practice for cart pages?
i don't mean e-commerce site in general, but the actual cart page itself. What's best practice for the links that customers click to add products to the cart, and the cart page itself? Also, I use vanity URLs for my cart links which redirect to the actual cart page with the parameters applied. Should I use use 301 or 302 redirects for the links? Do I make the cart page's canonical tag point back to the store home page so that I'm not accruing link juice to a page that customers don't actually want to land on from search? I'm kinda surprised at the dearth of information out there on this, or maybe I'm not looking in the right places?
Technical SEO | | VM-Oz0 -
Duplicated content & url's for e-commerce website
Hi, I have an e-commerce site where I sell greeting cards. Products are under different categories (birthday, Christmas etc) with subcategories (for Mother, for Sister etc) and same product can be under 3 or 6 subcategories, for example: url: .../greeting-cards/Christmas/product1/for-mother
Technical SEO | | jurginga
url:.../greeting-cards/Christmas/product1/for-sister
etc On the CMS I have one description record per each card (product1) with multiple subcategories attached that naturally creates URLs for subcategories. Moz system (and Google for sure) picks these urls (and content) as duplicated.
Any ideas how to solve this problem?
Thank you very much!0 -
How google bot see's two the same rel canonicals?
Hi, I have a website where all the original URL's have a rel canonical back to themselves. This is kinda like a fail safe mode. It is because if a parameter occurs, then the URL with the parameter will have a canonical back to the original URL. For example this url: https://www.example.com/something/page/1/ has this canonical: https://www.example.com/something/page/1/ which is the same since it's an original URL This url https://www.example.com/something/page/1/?parameter has this canonical https://www.example.com/something/page/1/ like i said before, parameters have a rel canonical back to their original url's. SO: https://www.example.com/something/page/1/?parameter and this https://www.example.com/something/page/1/ both have the same canonical which is this https://www.example.com/something/page/1/ Im telling you all that because when roger bot tried to crawl my website, it gave back duplicates. This happened because it was reading the canonical (https://www.example.com/something/page/1/) of the original url (https://www.example.com/something/page/1/) and the canonical (https://www.example.com/something/page/1/) of the url with the parameter (https://www.example.com/something/page/1/?parameter) and saw that both were point to the same canonical (https://www.example.com/something/page/1/)... So, i would like to know if google bot treats canonicals the same way. Because if it does then im full of duplicates 😄 thanks.
Technical SEO | | dos06590 -
'sameAs' Mark up for different spellings of a Product/Keyword, is it possible?
Hi There, I've seen that for social media profiles you can mark them up to be the 'sameAs', example below: - <code><scripttype="application ld+json"="">{ "@context":"http://schema.org", "@type":"Organization", "name":"Your Organization Name", "url":"http://www.your-site.com", "sameAs":[ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile" ] }</scripttype="application></code> My question is can you do something similar for your product/keyword? For example when you can spell the word in different ways e.g. Whisky (English) or Whiskey (Irish/US). I've had a look at schema.org but I'm not sure if I'm headed down the wrong path? Thanks
Technical SEO | | Jon-S0 -
Moz Reporting Incorrect 404's
Hi Guys SEOMoz is telling me that we have 191 404 errors f. I have checked this with several other crawlers and this not the case. For example, http://www.opticalexpress.co.uk/eyecare/corporate-savings.html%0D%0A2027 But correct links its http://www.opticalexpress.co.uk/eyecare/corporate-savings.html which is fine... We have no record of these links so why is it appending these characters at the end of the URL which is causing the 404's....
Technical SEO | | EwanFisher0 -
Google's "cache:" operator is returning a 404 error.
I'm doing the "cache:" operator on one of my sites and Google is returning a 404 error. I've swapped out the domain with another and it works fine. Has anyone seen this before? I'm wondering if G is crawling the site now? Thx!
Technical SEO | | AZWebWorks0