Organic Traffic down after WordPress switch.
-
I recently switched our company's website over to Wordpress in February. Organic traffic went down....
http://www.screencast.com/t/dJ0Oeyma5Xs
Same content, there are a few different page URLs but most of all it is all the same and I've SEO'd it to pieces.
Any thoughts? I can't figure this one out.
-
I did make the mistake of not re-directing...and just fixed and are looking at the results. The majority of decline was in Google but didn't seem to be a huge ranking loss...hoping I may have just fixed it with re-directs but still too early to tell. Thanks for the input. Will report back soon.
-
Hi Steve
We have to get really specific with what happened - few questions;
- can you segment traffic to show more specifically where the loss was? was it from Google only?
- did the loss occur across all pages? just the homepage? try to get really specific with segments to narrow it down
- of the URLs that did change, were they redirected?
- did things like page titles etc all change, or did you maintain those exactly the same?
- was there ranking loss?
TY!
-Dan
-
the theme is called iBuze and it was developed by Goodlayers. Pretty sure it's clean. Haven't seen any hidden links. Where would you typically look?
-
Hi Steve,
If you have moved the site over to WordPress but remained on a windows server this could be causing the speed problems. Could be because I am in the UK but the site is dead slow and caused time out errors on many pages with the crawl tool I used (Screaming Frog). There are 40 (404) errors on your site - mostly from the e-mail link in the top corner of each page - its broken. Are you monitoring webmaster tools for errors? If that has been broken for a while it could be a factor.
Adding suitable categories and tags to your posts can really help in WordPress. I can recommend this guide to WordPress SEO: http://yoast.com/articles/wordpress-seo/
The site is coming up in searches - I am surprised that WordPress did not improve the rankings it usually does, but WordPress can be slow.
Hope this helps
Alison
-
Hi Steve,
What Wordpress theme are you using? Some have embedded links that can hurt your rankings. Other have hidden links, did you check everything out and it's clean from this point of view?
-
Hmmm....looking at it in Analytics, it seems to be about normal. Obviously the lower the better but what is a good site speed?
-
Hi Steve,
I think your problem lies in the site speed.
We had this problem with WordPress we solved it by switching to a linux server from a windows server. Have you checked this?
Good Luck
Alison
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big drop in organic traffic after moving the website-should we still do 301 redirects?
Hi,
Reporting & Analytics | | martin1970
We have a website that got redesigned with new urls in Jan 31, 2018. Since then our SEO traffic has gone down big time and to never recover. We did not do any 301 redirects back then (very stupid I know but I was not in charge then). So my question is would it be beneficial to 301 redirect old urls that were once ranked but now have all 404 errors or is it too late to do these 301 to gain any benefits? If a page that was once ranked and then have a 404 error, how long does google keep that 404 page in their database? I have heard information saying that although the page is a 404 it may still be indexed in their backend for some time and then it completely drops off all together. If so do you know how long time they would keep those 404 in their database? The old urls may have had good backlinks pointed to them because the organic traffic was good back then. So I wonder if doing 301 right now would help send some link juice over to the new urls? Or would this be a complete waste of time? Cheers Martin1 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
Direct traffic coming to URLs with /rss_feedIP#
I'm doing a site audit for an organization that has a bunch of really messy old Drupal sites. In looking at their traffic, I see that a majority of it is coming to landing pages that look like this: http://clientsdomain.com/rss_feed173.8.208.97 plus other IP addresses. The bounce rate is 100% and time on site is less than a second. It looks like something that an RSS feed tool might use, but I've never seen something like it before. It creates its own landing page, hits the site, then appears to bounce. This is making their Analytics data look a whole lot worse than the site is actually doing, since the bounce rate is 100% on all that fake traffic. I have some experience with Drupal, but I've never seen anything like this in Drupal or any other CMS. Has anyone out there ever experienced something like this, where direct traffic comes to an rss feed landing page and bounces immediately?
Reporting & Analytics | | newwhy0 -
Segment G-news one box traffic
Hey Guys, This might be an over spoken topic but I havent been able to find a proper answer or solution for this issue. So far, the closest solution I came across is this article --> http://moz.com/blog/decoding-googles-referral-string-or-how-i-survived-secure-search I would like to know if there is any other solution for this matter. I have been searching the web for quite while now and I havent found a reasonable solution to segmenting the traffic from google news one box.News onebox traffic is counted as organic/google in GA.Is there a way to measure the traffic coming from the onebox news??Please note that news.google.com is not the same thing.I really appreciate any help.
Reporting & Analytics | | Mr.bfz0 -
Wordpress site with increase number of Crawl(400 response Code) errors in Others section of GWT
I have a wordpress site http://muslim-academy.com/I check in Google Webmasters tool today and I see the increase number of errors in Others area of Google webmaster Tool.The error code is 400http://muslim-academy.com/%D8%B3%D9%8A%D8%B1%D8%A9-%D8%AA%D8%A7%D8%B1%D9%8A%D8%AE%D9%8A%D8%A9-%D9%84%D9%84%D8%B1%D8%A6%D9%8A%D8%B3-%D8%AC%D9%85%D8%A7%D9%84-%D8%B9%D8%A8%D8%AF-%D8%A7%D9%84%D9%86%D8%A7%D8%B5%D8%B1-2/%D8%B3%D9%....%3Cbr%20/%3E________________%3Cbr%20/%3E___________%3Ca%20href=?lang=zhOne of the example link of this error.Can you guide me why the number of errors are increasing and how to fix the existing errors.
Reporting & Analytics | | csfarnsworth0 -
(Not provided) organic search results in Analytics
Hi, So from what I've read, (not provided) organic search results in Analytics is a result of the user being logged into Google. The problem I have is about 20% of the organic search results are (Not provided), so what is mainly left are branded search terms. I think I'm clutching at straws, but is there anything I can do to see these organic traffic sources?
Reporting & Analytics | | JuiceBoxOM0 -
Google Analytics - Referral Traffic Question
How Google Analytics determine that some particular web site referred traffic if there is no back link on that site?
Reporting & Analytics | | DiamondJewelryEmpire1 -
Drop in google referral traffic
Hi guys, As we know, GA shows google as traffic source in two ways: google / organic for organic searches and google.TLD / referral for everything else: google groups, base.google.com, static pages, google reader, google image search, google search appliance/mini. What we noticed is that around Oct 20th there's a huge drop of google.TLD / referral traffic to our site. Do you experience something similar? I couldn't find anything Google-related that happened around this specific date. We use GSA for our site search and I'm wondering if this could be the reason - maybe someone from our development team made changes to GSA settings that affected this traffic source. Looking forward to hearing from you! Thanks.
Reporting & Analytics | | lgrozeva0
