Organic Traffic down after WordPress switch.
-
I recently switched our company's website over to Wordpress in February. Organic traffic went down....
http://www.screencast.com/t/dJ0Oeyma5Xs
Same content, there are a few different page URLs but most of all it is all the same and I've SEO'd it to pieces.
Any thoughts? I can't figure this one out.
-
I did make the mistake of not re-directing...and just fixed and are looking at the results. The majority of decline was in Google but didn't seem to be a huge ranking loss...hoping I may have just fixed it with re-directs but still too early to tell. Thanks for the input. Will report back soon.
-
Hi Steve
We have to get really specific with what happened - few questions;
- can you segment traffic to show more specifically where the loss was? was it from Google only?
- did the loss occur across all pages? just the homepage? try to get really specific with segments to narrow it down
- of the URLs that did change, were they redirected?
- did things like page titles etc all change, or did you maintain those exactly the same?
- was there ranking loss?
TY!
-Dan
-
the theme is called iBuze and it was developed by Goodlayers. Pretty sure it's clean. Haven't seen any hidden links. Where would you typically look?
-
Hi Steve,
If you have moved the site over to WordPress but remained on a windows server this could be causing the speed problems. Could be because I am in the UK but the site is dead slow and caused time out errors on many pages with the crawl tool I used (Screaming Frog). There are 40 (404) errors on your site - mostly from the e-mail link in the top corner of each page - its broken. Are you monitoring webmaster tools for errors? If that has been broken for a while it could be a factor.
Adding suitable categories and tags to your posts can really help in WordPress. I can recommend this guide to WordPress SEO: http://yoast.com/articles/wordpress-seo/
The site is coming up in searches - I am surprised that WordPress did not improve the rankings it usually does, but WordPress can be slow.
Hope this helps
Alison
-
Hi Steve,
What Wordpress theme are you using? Some have embedded links that can hurt your rankings. Other have hidden links, did you check everything out and it's clean from this point of view?
-
Hmmm....looking at it in Analytics, it seems to be about normal. Obviously the lower the better but what is a good site speed?
-
Hi Steve,
I think your problem lies in the site speed.
We had this problem with WordPress we solved it by switching to a linux server from a windows server. Have you checked this?
Good Luck
Alison
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden drop in traffic since website redesign – can't spot double firing sessions pre-update
Hi all, We launched an updated website around mid-April and have seen a long-term drop in unique page views and sessions since then. Between 25-35%. Page views returned to normal within a month, however. In terms of acquisition, we've not lost referrals or direct traffic, just organic sessions. I haven't seen any significant Google updates except for 'Fred' but that was in March (pre-website update). We did have to do some 301s and fix up an HTML and XML sitemap, etc, post launch – but that's been in place for a while now so shouldn't still have such an effect? We are also struggling with load speed at the moment, working on this at the moment. Didn't think this had a such a significant impact on ranking however. We've lost mostly non-UK traffic, especially USA. We're actually climbing rankings for a lot of new keywords I'm targeting, so I can't see how our SEO has been hampered. Frustratingly, I wasn't using Search Console or Moz Pro before this update, so can't compare much in the way of keyword traffic (I know I feel very silly now). I don't know if it's a reporting issue (I wish it was). I mean we had both GTM and GA tags on the website (I didn't know this until I looked into it) but these were present post website-launch. And I haven't found enough double firing sessions or page views to suggest we used to be getting double figures anyway. Before this, we were ranking brilliantly and getting more organic traffic than ever. All the best,
Reporting & Analytics | | landport0 -
20% Dip in Traffic. What could be happening?
Hello Dear Community Yesterday I had a sudden drop in visits - screenshot attached. It shows how yesterday Friday 17/10 has had a dip in visits vs Friday 10/10 (1 week ago). I have an authority blog in Italy with over 90k monthly visits. I do now black-hat SEO stuff, and my content is rich. Organic traffic grew 85% y-o-y and I was actually on a nice, slow growth trend, but now, 20% dip. The things I did before all this happened, and which could have had an impact (but I'm not sure about) are: Configured Max CDN and W3 Total Cache (before I was just using SiteGround's Super Cacher plugin and that's it). So now my site is faster by a lot although I'm having issues like I mention in point 2. I had to clear the cache at least a hundred times as I was configuring Optin Monster for lead generation I changed my Google Analytics code from the old version to the new version (universal) Besides this I check my best keywords in RankTracker and it looks like nothing happened to my rankings. Yet a few of my most popular posts which gets roughly the same amount of visits everyday for the past few months, had a dip of 30% more or less. I also added a screenshot of my Webmaster tool dashboard. Everything is ok and there are no messages. Also yesterday was not a national holiday in my country (Italy) so everything should have been normal. Please share with me your thoughts about this. What else should I check to get an idea? What do you think it could be? Thank you! Andrea 2vII81q yXn6zBD
Reporting & Analytics | | Andrew_IT0 -
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
Where to find "Keywords that Sent Organic Search Visits" in Google Analytics?
Hi everyone, Tried searching for this answer but couldn't find it. In the new analytics, I can see that there is a graph that shows the number of unique keywords that brought traffic to our site sorted by weeks. I can't seem to find this data in Google Analytics. I can only find the number of visits but not sorted by how many keywords, instead it is just # of visits from all of the keywords. Thanks in advance. SZ
Reporting & Analytics | | swzhai0 -
Our Firefox organic traffic seems to have been re-allocated to direct - anyone know why?!
In Google Analytic, the majority of organic traffic via Firefox browsers to one of our websites suddenly dropped off, and an immediate lift in direct traffic via Firefox browsers appeared. This trend has continued ever since. I've searched to find Firefox releases that might have affected it (eg. security/cookie settings), but haven't been able to find anything, or talk of this happening to other people, and the anomaly doesn't appear in our other website analytics either...anyone have any ideas?! The attached GA graphs show Firefox browser versions 21.0 and 22.0, but it's the same story across all versions. (You can also see that I'd also filtered out traffic via IOS 6 and Android 4 operating systems to remove any effect from these known issues). Thanks for any help that you can offer! kPRnrcd.png dy0Bjg7.png
Reporting & Analytics | | HubMDP1 -
Site Crash Effect On Traffic
All, I manage a site that unfortunately crashed due to a server issue in late October for about 3 hours. Prior to the crash, traffic was the best it had ever been in the 3+ year history of the site. As you might expect, since the crash traffic has gone gradually down and is now about 15% off pre-crash numbers. I understand that when a site crashes, it disrupts the crawling process and can disrupt traffic (in my case rich snippets were thrown off for days) but would love to hear experiences any of you have had in similar situations. How much did traffic drop after a crash? When did it recover? Other thoughts? Thanks, John
Reporting & Analytics | | JSOC0 -
SEO traffic had significantly dropped
I know this question has been asked before, but I'm hoping someone can address my specific issue. We recently did a complete redesign of our site and moved it over to a new server. The site was even "down" for about a week, where we had a static splash page. However since relaunching (it's not been over two weeks) we've seen a significant drop in search engine traffic. We are using Yoast for Wordpress. The site is The Tech Block. Could anyone see if there is something we're doing wrong? Thanks
Reporting & Analytics | | ttb0 -
What's the best way to track moble traffic / sales from a subdomain in Google Analytics?
Hello, I've been trying to figure out the best way to track traffic and sales for a subdomain mobile site and would appreciate any feedback or guidance. I've set up an advanced segment but have found that I'm not able to source traffic since the segments get disabled when trying to view top content pages. I've also setup an additional sub-profile under the main domain profile in google analytics and have set up an advanced filter using the following guildelines http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html In the Profile Settings page, click the Add Filter link. Choose Add New Filter and provide the filter a name. Choose Custom Filter and select Advanced on the Filter type settings. Under Advanced settings: FieldA should be set to Hostname FieldB should be set to Request URI Set the values for both Field A and Field B to (.*), which is an expression that captures all characters. Set the Output To --> Constructor option to Request URI and provide $A1$B1 as the value for that choice. I'm unsure if I've set up the profile / filter correctly, the traffic stats are different than the segment. The mobile profile is also tracking all ecommerce transactions instead of just mobile. Here's the code I have in place. we're using the Traditional code Thanks, Jamie
Reporting & Analytics | | marketing_zoovy.com0