Google Analytics, Wordpress, Sumo - who to trust
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Something is wrong. I have a website that according to Google Analytics gets zero relevant clicks, with most of the clicks it does get coming from Russia. Wordpress says it gets a hundred or so visitors a month, with most traffic going to the pages that I know rank. Sumo says the heat map got 76 clicks. How would you figure out what's really going on?
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To tag onto what James Wolff has already said, use the Screaming Frog site scan tool to verify Google Analytics (GA) is installed on every page on the site and using the code it's supposed to. I just had a client come to me with a similar problem and it turned out they had someone else's Google Analytics code on their site. I've also seen it the other way around, where a third-party website was using a client's GA code.
Seer Interactive has a post explaining how to use Screaming Frog to check to make sure every page has the right code installed.
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