Penguin 2.1 Penalty- Can't Understand why hit by it?
-
Hi,
I have lost all my rankings after Penguin 2.1 update. I haven't did anything wrong. Want to know the root cause of the penalty so that I can overcome this.
Any help would be appreciated.
Website: http://tiny.cc/hfom4w
-
Where do you find the link profile?
-
Whilst over-optimisation is an issue, it is more about the quality of the websites you are getting links from than the anchor text used. You could have a brand link and if it's a poor quality website, you are going to get penalised. If you haven't disavowed any links, I'd make sure that 90% of them were disavowed.
You've also got duplicate content on your website so I'd say you've been hit by a Panda refresh as well as Penguin. Type in "To assist clients in getting value from their businesses, we provide Business Critical Software and IT services within various industry verticals." to Google and you will see 4 different versions of your content.
You need to do a full backlink analysis ASAP and be ruthless in the ones you get rid of, if you wouldn't show the link to Google then it's bad. Use the disavow tool in Webmaster Tools then file a reconsideration request to Google with details of what you have done and why there were so many bad links.
It's a long road to take but if you want the website to come back into the SERP's then you are going to have to do this.
Good luck!
-
Hi Yiannis and Remus
Thank you for the reply. There are many competitor websites like http://tiny[dot]cc/9tpm4w, http://tiny[dot]cc/dvpm4w that are just targeting "Software Development". Why aren't they getting penalized
-
Hello Chanpreet,
Like Yiannis says, it's probably related to "over optimized anchor text". To get more info you could compare your anchor text link profile with one for a competitor that still ranks well in SERP's.
-
Hello,
I had a quick look at your link profile and it seems that you had a big spike in link building activity from 17 of July up to 24th of August (mostly from directory submission). Then it goes quiet again which looks unnatural. You have used contextual anchor texts around "software development" keyword which covers pretty much 80% of your profile making your web site vulnerable to Penguin and my guess is that you got hit by the latest refresh/update.
I would suggest you make your anchor texts look more natural and remove all those directory links you got between july and august by using the disavow tool. Then monitor if you move up to SERPS and report back.
Remember that you might not move immediate results, sometimes the algorithm needs to refresh before you see any noticeable changes.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor Inbound Links Increase from 175K to 1 million in 1 month, how?
Hi all, I was recently doing some competitive analysis on external links/DA and came across something peculiar. A competitor of ours had their external links go from 175,179 in August to 1,141,365 in September. I've attached a screenshot showing the increase. The competitors domain authority also increased from 82 to 89 in the same time span. Has anyone else come across such a large link increase in such a short period of time, while also being rewarded for it? Obviously at first glance it seemed extremely black hat and unnatural, but I would love to be proven wrong. Thanks! Cw5tN
White Hat / Black Hat SEO | | mstpeter0 -
On the use of Disavow tool / Have I done it correctly, or what's wrong with my perception?
On a site I used GSA search engine ranker. Now, I got good links out of it. But, also got 4900 links from one domain. And, I thought according to ahrefs. One link from the one domain is equal to 4900 links from one domain. So, I downloaded links those 4900 and added 4899 links to disavow tool. To disavow, to keep my site stable at rankings and safe from any future penalty. Is that a correct way to try disavow tool? The site rankings are as it is.
White Hat / Black Hat SEO | | AMTrends0 -
Loss of 85-90% of organic traffic within the last 2 weeks.
Hey Everybody, Have a client that recently came to us asking for SEO help. Did some initial analysis on their current SEO status and most everything looked pretty good. On-page work was pretty good, nothing really lacking there other then missing alt tags for all images. Their linking profile looked good too. Lots of good links from quality sources, all relevant. Client has done some good press releases. They could probably use a bit more focus in their content as it is somewhat general and not keyword focused. Initially it didn't look like they needed any help with their SEO, so was a bit curious as to why they contacted us. Today we get their google analytics information and immediately noticed that they have had a 85-90 percent drop in organic traffic from all major search engines that started about two weeks ago. If all their SEO looks to be done properly, any ideas what would account for the massive drop in traffic? The only thing that looks like may have happened is that they may have dropped a couple spots from position #1 to position 2-3 for some of their highest traffic terms. Even if that is the case, I would not expect such a high drop off in terms of organic traffic. Just curious as to what anyone else can attribute the huge drop in traffic to or what else may help identify the issue. It's almost as if analytics was turned off or removed from the site, but that is not the case.
White Hat / Black Hat SEO | | Whebb0 -
Can you disavow a spamy link that is not pointing to your website?
We have submitted several really spammy websites to the Google spam team. We noticed they take a very long time to react to submissions. Do you know if it is possible to disavow a link that is not pointing to your website but rather to a very spammy website? Thanks
White Hat / Black Hat SEO | | Carla_Dawson0 -
Can you have too many NOINDEX meta tags?
Hi, Our magento store has a lot of duplicate content issues - after trying various configurations with canonicals, robots, we decided it best and easier to manage to implement Meta NOINDEX tags to the pages that we wish the search engines to ignore. There are about 10000 URL's in our site that can be crawled - 6000 are Meta No Index - and 3000 odd are index follow. There is a high proportion of Meta No Index tags - can that harm our SEO efforts? thanks, Ben
White Hat / Black Hat SEO | | bjs20100 -
Geotag city different from postal address. Can I mention both cities together in title tags?
This boundary thing seems to be haunting me at the mo. Oh what I'd give for somewhere within a defined boundary! Anyway, just noticed a client has one city in its official postal address, and another city under its geotag. So I'm looking at the title tags and I'm thinking of mentioning both cities on the main entry pages (6 of them) then dividing mention in sub pages. Is this acceptable to Google? Might they see mention of both cities in homepage title tag (and other entry pages) as spammy. I don't want to upset Google!!! PS. Both cities are core markets. I would say they're of equal importance in terms of current business bookings and business potential.
White Hat / Black Hat SEO | | McTaggart0 -
How many times should one submit the same article to various websites? 1 time? 10 times? What is okay to do with the most recent Panda update?'
For link-building purposes, seemingly it was okay to post the same article to multiple sites for links in the past. However, after the most recent Panda update our thought is that this may not be a good practice. So the question is, how many times is okay to submit an article for link building purposes. Should you always only submit to one site? Is it okay to do more than once? What is the right way to submit for link-building in Google's eyes? Thanks
White Hat / Black Hat SEO | | Robertnweil10