Penguin 2.1 Penalty- Can't Understand why hit by it?

[chandman]

Hi,

I have lost all my rankings after Penguin 2.1 update. I haven't did anything wrong. Want to know the root cause of the penalty so that I can overcome this.

Any help would be appreciated.

Website: http://tiny.cc/hfom4w

[CFSSEO]

Where do you find the link profile?

[KarlBantleman]

Whilst over-optimisation is an issue, it is more about the quality of the websites you are getting links from than the anchor text used. You could have a brand link and if it's a poor quality website, you are going to get penalised. If you haven't disavowed any links, I'd make sure that 90% of them were disavowed.

You've also got duplicate content on your website so I'd say you've been hit by a Panda refresh as well as Penguin. Type in "To assist clients in getting value from their businesses, we provide Business Critical Software and IT services within various industry verticals." to Google and you will see 4 different versions of your content.

You need to do a full backlink analysis ASAP and be ruthless in the ones you get rid of, if you wouldn't show the link to Google then it's bad. Use the disavow tool in Webmaster Tools then file a reconsideration request to Google with details of what you have done and why there were so many bad links.

It's a long road to take but if you want the website to come back into the SERP's then you are going to have to do this.

Good luck!

[chandman]

Hi Yiannis and Remus

Thank you for the reply. There are many competitor websites like http://tiny[dot]cc/9tpm4w, http://tiny[dot]cc/dvpm4w that are just targeting "Software Development". Why aren't they getting penalized

[zoicaremus]

Hello Chanpreet,

Like Yiannis says, it's probably related to "over optimized anchor text". To get more info you could compare your anchor text link profile with one for a competitor that still ranks well in SERP's.

[artdivision]

Hello,

I had a quick look at your link profile and it seems that you had a big spike in link building activity from 17 of July up to 24th of August (mostly from directory submission). Then it goes quiet again which looks unnatural.  You have used contextual anchor texts around "software development" keyword which covers pretty much 80% of your profile making your web site vulnerable to Penguin and my guess is that you got hit by the latest refresh/update.

I would suggest you make your anchor texts look more natural and remove all those directory links you got between july and august by using the disavow tool. Then monitor if you move up to SERPS and report back.

Remember that you might not move immediate results, sometimes the algorithm needs to refresh before you see any noticeable changes.