Which eCommerce site you consider using best practices? Site we can learn from
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Hi,
I'm looking to hear thoughts and suggestions as per sites that you consider to have great practices in the eCommerce world.
Almost none of the sites do everything good so you can split your suggestions by any criteria -
the site structure
conversion funnel
Converting product pages (good design)
content creation and blog management / structure
content marketing
SEO guidelines / practices
...Thanks
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Hi BeytzNet. It would help to know what scale of e-commerce you are curious about?
I think the online retail industry needs some new terms. The brick-n-mortar retail industry has a nice collection of easily understood terms. We all know the difference between a big box store, a mom-n-pop shop, a franchise, a boutique, a chain store, a convenience store, and a resale shop.
But online retail seems to just have "e-commerce sites". An online store with 50,000 products is a whole different beast than an online store with 50 products (or at least it should be) - and they should have different names. Maybe Mega-e-commerce for the 50,000 item store, and Micro-e-commerce for the 50 item store. Then we could fill the gaps with Mini-e-commerce for the 500 item stores and Middle-e-commerce for the 5000 item guys.
And boy is it hard to find good e-commerce systems for the 50 item stores. Something like Magneto or BigCommerce is overkill. But systems that are friendly to Micro and Mini-e-commerce are out there if you dig deep enough.
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Both of these examples posted have rather terrible duplicate content issues, both internally and externally. As duplicate content is possibly one of the biggest onsite SEO issues with eCommere site, these aren't particular great examples in that regard.
e.g:
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Zappos.com by far.
Especially their technical side of dishing out images/content at an incredible speed. Their architecture is amazing.
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Similar question great response from QUORA: http://www.quora.com/Which-e-commerce-sites-have-the-best-SEO-content
Hope this helps
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Personally I do not mind this website here http://www.theiconic.com.au they are pretty switched on from an SEO & eCommerce point of view and user testing ect, some things I would change yet they have a good basis for what you are asking.
I mean most of the bigger sites like Amazon ect they are legacy so things need to be changed over time, I would look at new eCommerce sites which have been built up from the ground up with SEO in mind. Usually this is not the case and it involved fixing things over time/ adding on things
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