Which eCommerce site you consider using best practices? Site we can learn from
-
Hi,
I'm looking to hear thoughts and suggestions as per sites that you consider to have great practices in the eCommerce world.
Almost none of the sites do everything good so you can split your suggestions by any criteria -
the site structure
conversion funnel
Converting product pages (good design)
content creation and blog management / structure
content marketing
SEO guidelines / practices
...Thanks
-
Hi BeytzNet. It would help to know what scale of e-commerce you are curious about?
I think the online retail industry needs some new terms. The brick-n-mortar retail industry has a nice collection of easily understood terms. We all know the difference between a big box store, a mom-n-pop shop, a franchise, a boutique, a chain store, a convenience store, and a resale shop.
But online retail seems to just have "e-commerce sites". An online store with 50,000 products is a whole different beast than an online store with 50 products (or at least it should be) - and they should have different names. Maybe Mega-e-commerce for the 50,000 item store, and Micro-e-commerce for the 50 item store. Then we could fill the gaps with Mini-e-commerce for the 500 item stores and Middle-e-commerce for the 5000 item guys.
And boy is it hard to find good e-commerce systems for the 50 item stores. Something like Magneto or BigCommerce is overkill. But systems that are friendly to Micro and Mini-e-commerce are out there if you dig deep enough.
-
Both of these examples posted have rather terrible duplicate content issues, both internally and externally. As duplicate content is possibly one of the biggest onsite SEO issues with eCommere site, these aren't particular great examples in that regard.
e.g:
-
Zappos.com by far.
Especially their technical side of dishing out images/content at an incredible speed. Their architecture is amazing.
-
Similar question great response from QUORA: http://www.quora.com/Which-e-commerce-sites-have-the-best-SEO-content
Hope this helps
-
Personally I do not mind this website here http://www.theiconic.com.au they are pretty switched on from an SEO & eCommerce point of view and user testing ect, some things I would change yet they have a good basis for what you are asking.
I mean most of the bigger sites like Amazon ect they are legacy so things need to be changed over time, I would look at new eCommerce sites which have been built up from the ground up with SEO in mind. Usually this is not the case and it involved fixing things over time/ adding on things
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We've a client that wants to repurpose some of the content on there site but not lose rankings. However its changing the content to an alternative to ....
The Current URL Example would be test.co.uk/prodcut-catogory/product-1 . This side of the business is being sold however they have products elsewhere in the range that can be used as alternatives to the product range that will be moved, so they want to amend these pages with an " alternative " slant. Example idea would be to change to the following : test.co.uk/prodcut-catogory/alternative-to-product-1, trying not to change the URL to much, keeping the majority of the content the same but adding new copy stating the benefits of using the alternative product. So it becomes a comparison between the two. I appreciate I will have to amend the URLs, titles, meta, H1s, add new copy & preform a 301's. Option 2 Simply write a second page which is all brand new content talking about it being an alternative to the products and doing a 301 from the original page but not amending that. Be great to get peoples feedback on this approach and if there is anything else that I could do to minimise the drop in rankings once I complete the changes. Thank you D
Conversion Rate Optimization | | SDOwner0 -
Advice and recommendations for ecommerce CMS
One of my clients uses oscommerce as the CMS for their ecommerce websites. I think it it quite dated and inflexible for layout and design purposes. We have been looking at Woocommerce plugin with Wordpress as an alternative. Client has the following minimum requirements: 1. Ability to Manually enter and edit existing orders/ 2. Export Orders and Sales Tax Information to QuickBooks etc. 3. Sync inventory with Quickbooks POS. 4. One Page Checkout 5. Ability to either send out directly or through third party integration, a email marketing service to customers. 6. The site needs to be SEO'ed thoroughly so SEO is a top priority. Anyone have any experience with Woocommerce? So far, Woocommerce looks pretty exhaustive, but I am unable to contact WooCommerce for support unless I purchase their theme or extension plugins. Thoughts, advise, recommendations?
Conversion Rate Optimization | | amitramani0 -
Which eCommerce Platform?
Dear MOZ community members We currently run a custom built IIS/ASP/SQL Server system that is starting to fall apart and needs major overhaul. I'm currently evaluating a number of open source eCommerce platforms (Magneto, OpenCart) and would welcome any advice that some of you may have. We are not a major brand, but we have a good name in our field which we wish to maintain and we ranking very well for our top phrases despite not having SEO-friendly URLs amongst other things. I've downloaded Magneto and installed it on a LAMP could server and got it up and running. It looks very flexible, albeit a little bloated and I can concerned that it's a sledgehammer to crack a nut. Do any other small businesses have experience with Magneto? Thanks for your time! andy www.prendas.co.uk
Conversion Rate Optimization | | andystorey1 -
How to use a large budget
Hi All, This is more of an open discussion to gather some advice / strategy tips for a large spending client - so looking for some experts tips here. Potentially, there is a large client on the horizon, with a budget for 'SEO' starting at the 15k PM region. My question is- in what way would you personally begin to utilise this budget in absolute benefit of the client. What would you propose strategy-wise to begin with, what else would you incorporate along the line? How would you generate results not just from SEO, but from additional channels? PS - They have a separate budget for PPC. An open discussion and plenty of ideas would be fantastic.
Conversion Rate Optimization | | Webrevolve0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
When is it good to use target="_blank"
Hi! Just wondering about user experience and when to use target="_blank" in links on the website. Let's take homepage, for example. Is it better to have social media icons (for Facebook page or Twitter or Google+ page) open in a new window on homepage? When is it appropriate to use target="_blank" and when using it is too much for a user to handle? Am I right to say that target="_blank" should be used when you don't want that link to get on the way of what visitor is doing? What's best for conversion? If you have some resources on the subject - feel free to share them. Thanks! I appreciate all responses!
Conversion Rate Optimization | | MaxMinzer0 -
How can I Monetize My Site with The Type of Traffic it Receives?
I was just in here yesterday asking a question, so I appreciate everyone's patience with this newbie! This is a totally different site that I have a question about so here goes: I have a site that has started to receive large amounts of traffic from an image search. My intention was to use Amazon for products based on my website theme. I haven't been getting traffic from my intended keywords. Now I rank #2 for an image search, loads of traffic! GREAT! But what next? These ppl. aren't looking to buy stuff, they just want the image. Fine, it is a public domain image. I thought of adding some more informational articles and using adsense to bring in some cash. Any opinions on the best way to go with this site? I only have 3 articles up so it could go in any direction from here. Thanks!!!
Conversion Rate Optimization | | iheartkelby0 -
Improving Bounce rate, Time on Site & Pageviews per visit
Based on what seems like a general agreement that the Panda update has modified Google's algorithm and on page metrics such as Bounce rate, Time on Site & Page views per visit are now vital to a websites rankings. What methods are you using to improve these metrics? Have they worked?
Conversion Rate Optimization | | donthe0