Non Moving #1 Website
-
Hi Guys,
Bit of an odd one we have recently undertaken our SEO in house (6-7 Months) and since doing this have had some great results, we have identified our competitors utilising Ahrefs, Moz and other tools that we have selected. However we have come up against something that we really cannot work out.
-
One of our competitors ranks for everything related to there term on their website and industry at position #1
-
They are not actively doing SEO, Poor backlink structure from the research that we have carried out
-
No fresh content being generate
I was wondering if someone would perhaps mind spending 5 mins having a quick look to see what you think as i can't think what we might have missed.
Tim.
-
-
Yeah, the likes of Wickes etc do have a high domain authority but they're not focusing on these specific search terms. They are appearing because they are closely related. If they did focus specifically on each search term I'm sure they would be number 1.
I'd suggest building up your long tail, maybe slightly varied to your competitor so that you do trump them at the top and just continue down the path of progression. They've probably been there a while and Google has no reason to shift them if people are clicking onto their site and finding what they want.
-
Hi Shaun,
Thanks for having a look it's very much appreciated, i'm currently aware of the server speed and it's something that i need to sort out sooner rather than later!
I do take you point about there domain authority however if you look at some of the other sites DIY.com, wickes.com, bathstore.com have a huge domain authority compared to the link of the site i sent you.
But they still persist to be there on page one for short tail and long tail, it's not so much me i'm worried about however we are slowing increasing our domain authority and moving up the ranks.
Do you think it's because it's a niche site?
Tim.
-
Two things I have noticed.
Your site speed is quite slow. I used tools.pingdom.com. Although your page size is quite small it takes 4.51seconds to load with time to first byte 2.73seconds. There is an blog post about that here. It could be server related.
Secondly, the other site has a lot more high quality links to it, giving it a higher domain authority which may also be interlinked with the social side that Gary mentioned.
Maybe these will help you in your search for #1
-
Send me the link I will take a quick look
-
yes, but we are talking very little amount i would have thought the sites are just not optimised either and another couple of sites that have been setup with site wide links to there main domain.
Main site has 500 back links 20000 crawled pages, however most of these are down to filters and parameters and 30 referring domains
3 other linked sites
- 1 providing 160 back links
- 2 providing 5 each
-
Do those domains interlink and provide juice to the main site?
-
Absolutely chuff all! They have recently have gained 1000 facebook likes but very very little social signals as far as sharing and RT's go nothing
They have a couple of other domains but again nothing special that but to do carry links through, I have checked there is no T1, T2 or Tier 3 Links.
There is nothing untoward about it, we just can't find out why google would rank it better.
Tim.
-
I am seeing this a lot recently.
Do they have any good social mentions/activity?
-
Tim - You can PM me the address if you like.
It is of usually no harm to post it here so others are also able to help.
-
Hi Shaun,
You happy for me to PM you the address?
Tim.
-
Hi Tim,
What are they site addresses?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merge 2 websites into one, using a non-existing, new domain.
I need to merge https://www.WebsiteA.com and https://www.WebsiteB.com to a fresh new domain (with no content) https://www.WebsiteC.com. I want to do it the best way to keep existing SEO juice. Website A is the companies home page and built with Wordpress Website B is the company product page and built with Wordpress Website C will be the new site containing both website A and B, utilizing Wordpress also. What is the best way to do this? I have research a lot and keep hitting walls on how to do it. It's a little trickier because it's two different domains going to a brand new domain. Thanks
Technical SEO | | jarydcat10 -
Is my website is over optimized for ON page SEO?
The keyword for the page is “locksmith Logan” based in: Brisbane, Queensland, Australia Is webpage over used main keyword 'Logan locksmith' and what other areas are for improvement.
Technical SEO | | bondhoward0 -
My PR1 website with no manual action is not appearing in the google top 200 result, it used to be top 1
Hi All, My website has 5 years of history, it used to be top 3 for its keyword with an SEO firm I hired back then with PR3. After 2013, its ranking starts dropping to not appearing at all in the google search result. But my site is not banned. There are still some long tail google traffic. There is no manual action in the webmaster tool. Even today, it still has PR1 but it is still not appearing in the top 200 results of google. My onsite optimization for the main keyword is good. It's just not appearing in google results at all. I manually reviewed all the top 200 results, there are so many spammy blogs were listed but not my legit website homepage with unique content. I do regret hiring that SEO firm now. But there is no manual action to my site according to google so I don't know if I should disavow all the old backlinks. I started to do some quality SEO works myself now. My ranking is now at around 11~15 in Yahoo/Bing from 30~40. Do I see some light at the end of the tunnel? Does that mean my site may appear in google again? Thank you all for the reply.
Technical SEO | | ChelseaP0 -
How to deal with 80 websites and duplicated content
Consider the following: A client of ours has a Job boards website. They then have 80 domains all in different job sectors. They pull in the jobs based on the sectors they were tagged in on the back end. Everything is identical across these websites apart from the brand name and some content. whats the best way to deal with this?
Technical SEO | | jasondexter0 -
Server 500: website deindexed?
Hi mozzers, Since August 22nd, (not a site I manage) has had a Server error 500 and all the pages got deindexed? This is obviously a server issue but why it got deindexed is it because it's been a while since it had this server issue? On the pages I checked the pages loads correctly so I am a bit confused here! His webmaster account show 1500 server errors! Can someone tell me what is going on and how to fix it? Thanks
Technical SEO | | Ideas-Money-Art0 -
Website being crawled but not indexed any thoughts?
Hi Everyone,
Technical SEO | | Ant71
I created a new website a few weeks ago www.drivingseaford.co.uk , did a little link citation, links from Google+, submitted to webmaster tools etc but its still not getting indexed. Webmaster tools crawl stats page is showing pages being crawled, no errors. But 0 indexed. http://www.drivingseaford.co.uk/robots.txt is showing User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/ Im a bit stumped as never had this before!!! Any ideas from you lovely people?? Antony0 -
Wordpress Website + 404 Errors
Hi everyone, I like to do a bit of auditing for our clients using SEOMoz. Once client that's using a Wordpress website had reported over a couple hundred 404 errors. However, when checking out the links, all the webpages (that I've tested) loaded just fine. Does anyone know why this would be the case? I thought, perhaps, the website might have gone down when it was crawling, but I have no evidence to back this up.
Technical SEO | | ThinkShiftInc0 -
How can i increase my website traffic
Hello, my boss has decide a build website we have more than 12500 products in ourwebsite its mtscellular.com, im new as seo but im confused and need help i want to know how somebody help me to increase my website traffic
Technical SEO | | jimmylora0