Non Moving #1 Website
-
Hi Guys,
Bit of an odd one we have recently undertaken our SEO in house (6-7 Months) and since doing this have had some great results, we have identified our competitors utilising Ahrefs, Moz and other tools that we have selected. However we have come up against something that we really cannot work out.
-
One of our competitors ranks for everything related to there term on their website and industry at position #1
-
They are not actively doing SEO, Poor backlink structure from the research that we have carried out
-
No fresh content being generate
I was wondering if someone would perhaps mind spending 5 mins having a quick look to see what you think as i can't think what we might have missed.
Tim.
-
-
Yeah, the likes of Wickes etc do have a high domain authority but they're not focusing on these specific search terms. They are appearing because they are closely related. If they did focus specifically on each search term I'm sure they would be number 1.
I'd suggest building up your long tail, maybe slightly varied to your competitor so that you do trump them at the top and just continue down the path of progression. They've probably been there a while and Google has no reason to shift them if people are clicking onto their site and finding what they want.
-
Hi Shaun,
Thanks for having a look it's very much appreciated, i'm currently aware of the server speed and it's something that i need to sort out sooner rather than later!
I do take you point about there domain authority however if you look at some of the other sites DIY.com, wickes.com, bathstore.com have a huge domain authority compared to the link of the site i sent you.
But they still persist to be there on page one for short tail and long tail, it's not so much me i'm worried about however we are slowing increasing our domain authority and moving up the ranks.
Do you think it's because it's a niche site?
Tim.
-
Two things I have noticed.
Your site speed is quite slow. I used tools.pingdom.com. Although your page size is quite small it takes 4.51seconds to load with time to first byte 2.73seconds. There is an blog post about that here. It could be server related.
Secondly, the other site has a lot more high quality links to it, giving it a higher domain authority which may also be interlinked with the social side that Gary mentioned.
Maybe these will help you in your search for #1
-
Send me the link I will take a quick look
-
yes, but we are talking very little amount i would have thought the sites are just not optimised either and another couple of sites that have been setup with site wide links to there main domain.
Main site has 500 back links 20000 crawled pages, however most of these are down to filters and parameters and 30 referring domains
3 other linked sites
- 1 providing 160 back links
- 2 providing 5 each
-
Do those domains interlink and provide juice to the main site?
-
Absolutely chuff all! They have recently have gained 1000 facebook likes but very very little social signals as far as sharing and RT's go nothing
They have a couple of other domains but again nothing special that but to do carry links through, I have checked there is no T1, T2 or Tier 3 Links.
There is nothing untoward about it, we just can't find out why google would rank it better.
Tim.
-
I am seeing this a lot recently.
Do they have any good social mentions/activity?
-
Tim - You can PM me the address if you like.
It is of usually no harm to post it here so others are also able to help.
-
Hi Shaun,
You happy for me to PM you the address?
Tim.
-
Hi Tim,
What are they site addresses?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect non existant pages
Hi I have 100's of URL's appearing in Search Console for example: ?p=1_1 These go to on to 5_200 etc.. I have tried to do htaccess and the mod rewrite is on as I can redirect directories to the root i.e RewriteRule ^web_example(.*)$ /$1 [R=301,N,L] However I have tried all kinds of variations to redirect ?p= and either it doesn't work at all or it crashes the website. Can anyone point me in the right direction to fix this.
Technical SEO | | Cocoonfxmedia0 -
How to deal with 80 websites and duplicated content
Consider the following: A client of ours has a Job boards website. They then have 80 domains all in different job sectors. They pull in the jobs based on the sectors they were tagged in on the back end. Everything is identical across these websites apart from the brand name and some content. whats the best way to deal with this?
Technical SEO | | jasondexter0 -
Website Down
Hello guys, My website hasn't been reachable for couple of hours today and I can't really understand why as no links have been built, all the best practices have been followed regarding on page optimization. I also checked google webmaster tools and there are no warning messages, crawl problems or anything so I don't understand why this has happened. Now for some reason the website is up and running again.
Technical SEO | | PremioOscar1 -
Only my website homepage is appearing in search and the other indvidual pages are not coming up?This happened after the website revamp
We have revamped our website http://www.wsinetpower.com/ after te revamp the SEO rankings went down and the inner pages are not appearing in serach. What could be the reason
Technical SEO | | Muna0 -
Google Finds New Zealand Websites
Ok my VPS is in America and all my websites with .co.nz have been found by google but luggagenz.com doesn't come up... I then realised that all my websites are classed as american... umm how do I change this without moving my vps?
Technical SEO | | bonmaklad0 -
How do I resolve Twin domains? redirect website.com to www.website.com?
I am new to this website. Tried to run a campain and got a warning that website.com resolves to www.website.com which hinders SERP by competing for Keyword indexing!. (website is my domain name) Would appreciate help with this. Thanks. S.H. PS: here is the exact wording of error : We have detected that the domain www.yfvaccine.com and the domain yfvaccine.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here.
Technical SEO | | sherohass0 -
Impact of moving all the domain from .net to .com
Hi, We are thinking of moving a domain from a .net extension to a .com because of internal political reason. It's a french website with 3 000 pages.The organic trafic is 65 % from France and 35 % from Canada. We have decent rankings and we have around 150 000 organic visits/month. For sure,if we move the site, we will do all the rigth 301 redirect. We will also use Google Webmaster Tools to tell the new location of the site. But even if we do all the best practices. What would be the impact of changing the extension. Is anyone had some experience with this ? I will really like to have your opinion on this. Thanks Rick
Technical SEO | | Adviso0 -
Indexed non www. content
Google has indexed a lot of old non www.mysite.com contnet my page at mysite.com still answers queries, should I 301 every url on it? Google has indexed about 200 pages all erogenous 404's, old directories and dynamic content at mysite.com www.mysite.com has 12 pages listed that are all current. Is this affecting my rankings?
Technical SEO | | adamzski0