Domain Moztrust
-
While looking over my historical rankings for MozTrust I noticed a very large drop in my rankings (5 to 4) on July 2013 that never picked up again.
What would cause this?
-
Hi Rachel,
Could mean one of several things:
- You lost high-trust links (or the sites linking to you lost trust)
- You gained low-trust links
- The algorithm is a comparative metric (based against all the other sites on the web) so it's possible you simply experienced a readjustment of a relative measurement, and nothing really happened with your links
It's probably not much to worry about, unless you notice a drop in rankings, been hit by a penalty, or suspect a rash of negative links. In these cases further investigation may be warranted, but otherwise you'll probably be okay as long as you notice your traffic remaining steady.
Cheers.
-
The links may be difficult to find with just a cursory look. We use a service called LinkDetox. It is a charge for service but you would be surprised at who links to you! There are lots of these types of services so LinkDetox may not be your first choice. But they will provide a report of the good links along with the cautionary links, as well the bad links. I just bet you will find bad links that you are not seeing by using GWMT or a MOZ links report.
-
It is possible that the links were created a while back and just recently discovered by Google.
-
Thanks for giving me a clear answer.
There hasn't been any spammy links added to our backlink profile recently, does that mean that these bad links could be a few years old?
-
Rachel,
Ready for some bad news? It means that the spiders crawling your site have found links to your site that are from low quality (trust) sites. Hence if you have low quality sites providing links to your site it could bring down your trust.
We both hope that these are not your doing. What that means is that just going out and soliciting links to your site, without first checking out the domain trust, content, and page rank of the site you are trying to receive a link from, you may just be asking for trouble by accepting just any old link.
So if that inset bad enough here is even worse news! Rouge websites could possibly provide a link to your site just to do evil deeds to your site. Its worth checking into where the links to your site come from. Here is where the link disavow comes into play.
I am not saying that is what happen in your case, so please check it out instead of ignoring it, and hoping things will improve in the future.
Wish I had better news for you,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does MozPro SiteCrawl provide info on structured data for my domain?
I'd like to verify via SiteCrawl that my structured data is set up throughout my website/domain. Does the MozPro SiteCrawl look for this? I have seen reference to schema.org on some of my random ecommerce product pages, but that's all I know. Thanks.
Moz Bar | | spiderx.ing0 -
The factors considered in the new domain authority algorithm? On-site factors we can use to compare with competitors? Is having an NA as a spam score a bad thing?
Does anyone know the factors considered in the new domain authority algorithm other than spam score and complex distributions of links based on quality and traffic? Does anyone know of on-site factors we can use to compare with competitors to try and improve DA? Is having an NA as a spam score a bad thing?
Moz Bar | | CQMarketing0 -
Why are Internal, nofollowed links good for Domain Authority?
I always thought that internal links should be 'followed' to preserve link-juice.
Moz Bar | | BottleGreenWebsites
I've just been checking my Domain Authority Links overview, and the competitor with the most no-follow internal links has been rewarded with a higher Moz DA score.
Can anyone explain why this would be the case? JRJ4Dwn1 -
Domain Authority Not Updating?
Anyone know why DA hasn't been refreshing? Last one was in August, then it said the next update would be 6th September, then 8th October, 15th October, but nothing, and now 17th November. Nothing too important, just curiousThanks,
Moz Bar | | jamesbox2 -
Puzzled. High domain authority, but low page authority?
I have a question regarding how a page's authority can be low but the domain authority be high. I'm using the SERP report in moz to compare competing pages. The page I'm working on is an ecommerce category page. Moz says it has very low page authority, has been indexed for a little over a year, it's domain authority is a moderate 50, and has no root domains linking to it. It is more relevant than the other pages (has more products for sale that fit the keyword searched for), has a decent amount of copy on the page, but ranks around #10 in the search results. The competing pages are also ecommerce category pages. The 9 ranking higher have domain authority varying from 30-75, and 1 or 2 root domain links to them. Their number of products that match the keyword searched are all over the board, some have many matches, some have only 6 or 8 results. Some have a moderate amount of text on the page, some have very little text on the page. Yet they have page authority in the 30s-40s. What goes into page authority that I'm missing which would make these other pages have so much more authority when they are just slightly better in the other metrics listed above? What am I missing here?
Moz Bar | | K-WINTER0 -
Suggestion: Moz Domain Authority should take disavow into account
Since Moz is trying to predict how Google ranks your site, and Google claims to take the disavow file into account, I'd like to suggest that Moz allow webmasters to upload their disavow file. I imagine this data would be useful to Moz in determining Domain Authority (they may even think of other ways to use it and might even help come to a conclusion on the great debate) and it gives a chance for sites to improve their Moz DA when they are bombarded by spammy links. I'd love to hear the community's thoughts on this idea, as well as the what Wizards of Moz have to say.
Moz Bar | | YairSpolter1 -
Moz Report: Number of Domains linking to Domain
In the Moz report, what does the "number of domains linking to domain" indicate? I'm analyzing our competitors link profile and noticed some numbers as high as 2369232? Is there a form that explains the reports a little more in detail? Thanks,
Moz Bar | | WebRiverGroup0 -
Big Jump in Domain Rank
We have just seen a big jump in domain rank (35 - 40) since the last update, this is also the case with the other sites we are tracking through Campaign Manager. Can anyone give me an idea what has caused this?
Moz Bar | | fraserhannah0