How to Best Target Two Keyword Phrases for a Business Directory
-
Our client has medical centers all over the US and we rank really well for the term "DIALYSIS CENTER" as well as all the major markets "DIALYSIS CENTER LOS ANGELES", etc.
We need to add in a Second Keyword Phrase of "CKD CENTER" (which is an alternate term for the same medical center).
Should we change all the TITLE, H1, etc that we have done to a COMBINED term of "CKD DIALYSIS CENTER" or "DIALYSIS CKD CENTER" and all the local market variations? We can't create 2 pages for one business in the directory, but we're not sure the right way to make sure that the pages are now targeted for 2 terms.
Thanks in advance for any help & advice!!!!
-
Yes, I think it does. We were hoping that we could just modify all the TITLES to:
"Dialysis Center & CKD Center Los Angeles"
to include the new keyword CKD Center. Or maybe just do:
"CKD Dialysis Center Los Angeles"
and hope that Google will rank us for both CKD Center Los Angeles and Dialysis Center Los Angeles.
-
Thank you, Kurt!
-
Miriam nailed it. Great response.
-
Hi Ernieb,
Does your keyword research indicate that 'CKD center' is a term or equal value to 'Dialysis center'. Taking just a quick look at Google's keyword planner, it doesn't seem to be, but I'm sure you've done in-depth research on this and have better data than I do from a quick glance. 'CKD center' does not exist as a category in the Google Places for Business category taxonomy, so you can't optimize your listing for this, at least as a category, though you could mention in in your business description. You'd have to see if it exists as a category in any of the other citation sources, but it might not.
Right now, you are ranking highly for what may be your core phrase 'dialysis center city'. If you decide to re-optimize core pages of the website to reflect not one but two terms, then there is a chance that this will split your authority and result in a loss of rankings for the initial phrase, because you are now telling Google that you want all of your authority to go towards ranking two phrases instead of one. I'm not saying that this will definitely happen, because I can't judge this without knowing how authoritative the website is. It may be that the site's Domain Authority is so high, it could stand this without any drop in rankings for the initial phrase. It's just hard to judge something like that from a generic standpoint.
You may need to create new content to reflect this second phrase, add the new keyword to some of the existent pages, earn links that reflect the new keyword and edit the description area of your citations to include this new keyword. Other efforts like Social Media activity or Video Marketing could also help you to start gaining some quicker visibility for this phrase. And, of course, there is PPC. If you need to rank for this new term quickly, you can pay to do so while you are working to build up organic visibility for the new phrase.
Does this help?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword not ranking but keyword within a phrase is?
Hi Guys, Google is not indexing the keyword ‘e liquid’ for www.cloudstix.com/e-liquid and it's driving me insane. I cannot understand why, can anyone please shed any light! -On page we have used variations e liquid, e-liquid, eliquid. -The e-liquid product pages are canonicaled to www.cloudstix.com/e-liquid. -3 other pages regarding e liquid were 301 redirected to the page passing good authority. I did this as I believed these pages conflicted as they seemed to target e-liquid. -‘e-liquid’ is being used as an anchor throughout the website pointing to www.cloudstix.com/e-liquid. -The ‘e liquid’ page has generally good authority PA 22, DA26. -The website has good anchor text linking to the site, all relative and e liquid related, along with brand links. Currently the keyword ‘e liquid’ brings up the home page www.cloudstix.com ranked 100+. What’s strange is the other terms relating to 'e liquid' bring up www.cloudstix.com/e-liquid for example: ‘e liquid uk’ ‘the best e liquid’ and ‘e liquid cloudstix’. Any ideas on what the problem may be. Would appreciate any advice on this. Thanks guys! Liam
Intermediate & Advanced SEO | | One2OneDigital0 -
Best strategy for duplicate content?
Hi everyone, We have a site where all product pages have more or less similar text (same printing techniques, etc.) The main differences are prices and images, text is highly similar. We have around 150 products in every language. Moz's algorithm tells me to do something about duplicate content, but I don't really know what we could do, since the descriptions can't be changed to be very different. We essentially have paper bags in different colors and and from different materials.
Intermediate & Advanced SEO | | JaanMSonberg0 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
Keyword Frequent On and Drop Off
Hi, I was wondering if anyone could help me. I am currently doing SEO for a client’s site, over the past few weeks the keywords have gradually gone up steadily. One of the keywords however continues to jump on and off rankings. For a few days it will jump up to 23<sup>rd</sup> in Google Rankings, but then it will completely drop of the radar, not even in the top 200 anymore. I’ve gone through the site to check if there is anything wrong and stuck to guidelines offered here on SEO Moz but I’m stumped to figure it out. The Keyword has a page that helps target it, there is no stuffing, all I can think is if there are bad back-links coming in to us that Google that continues to push down the rankings. Can anyone help shed some light on the situation for me?
Intermediate & Advanced SEO | | Kal-SEO0 -
Whats the best way to revive a directory that was 301'd and now I want to remove that?
Last year i 301'd one of my directories on my site, pointing everything to a different directory. Long story short I am going to sell this product line again and would like to just remove the 301 to that original directory, but I am reading that the 301s are also cached in most browsers for a long time. Has anyone successfully done this and if you did what was it that you had to do? Thanks Mike
Intermediate & Advanced SEO | | SandyEggo0 -
Main Keyword penalized. And now?
Hello SEO comunity. In one of the sites that I work, our team won numerous keywords in the first searching results. Unfortunately, on june we lost the most important site keyword. It was a general Word, very disputed, that generated a lot of traffic to us. The problem: it droped from third to fifty position. I’d like your help to identify the possible punishments and than find the solutions. What could happened? Where do we start? Is there any checklist to verify the punishments? What do you suggest to me? PS: We always do a clean job, getting away form the blackhat techniques; We didn’t received any notification from Google; During two year, the keyword was in the first ten positions. Actually, I'm looking for an explanation for what happened to me, to get my top10 again. Thanks
Intermediate & Advanced SEO | | webg0 -
Changing keyword target on home page? Will it work?
I have a site that is in the financial services niche and has around 20 pages talking about different services. I want to change the goal of the site and now just target Insurance. The current home page is a simple introduction to the website, I was going to change this to target the insurance keyword and put around 500 words content on the front page. I was also going to change the Page Title, Description and H1 tags too. My question is will the front page then rank for that keyword once google recrawls the site? Could I damage the PR of the site or any other factors from changing the front page. Here are some stats about the site 11 years old PR 3 Page Mozrank 5.58 Page Moztrust 5.61 Domain Mozrank 2.29 Domain Moztrust 3.17 Thanks for your help guys
Intermediate & Advanced SEO | | JohnPeters0 -
Google does not target my website properly!
Hello everyone, My website : www.pentrucadouri.ro, despite is a .ro with romanian content and is hosted in Romania appear for google.ro as a english targeted website.Google see internal pages as romanian ones but main page as english . In order to change this , I added : Also few days ago I uploaded a geositemap and I submitted this to google. Do you have suggestions ? Website ranks 2nd for "cosuri cadou" on google.com and 3rd on bing, but on google.ro ranks 11 . Thanks!
Intermediate & Advanced SEO | | VertiStudio0