How to Best Target Two Keyword Phrases for a Business Directory
-
Our client has medical centers all over the US and we rank really well for the term "DIALYSIS CENTER" as well as all the major markets "DIALYSIS CENTER LOS ANGELES", etc.
We need to add in a Second Keyword Phrase of "CKD CENTER" (which is an alternate term for the same medical center).
Should we change all the TITLE, H1, etc that we have done to a COMBINED term of "CKD DIALYSIS CENTER" or "DIALYSIS CKD CENTER" and all the local market variations? We can't create 2 pages for one business in the directory, but we're not sure the right way to make sure that the pages are now targeted for 2 terms.
Thanks in advance for any help & advice!!!!
-
Yes, I think it does. We were hoping that we could just modify all the TITLES to:
"Dialysis Center & CKD Center Los Angeles"
to include the new keyword CKD Center. Or maybe just do:
"CKD Dialysis Center Los Angeles"
and hope that Google will rank us for both CKD Center Los Angeles and Dialysis Center Los Angeles.
-
Thank you, Kurt!
-
Miriam nailed it. Great response.
-
Hi Ernieb,
Does your keyword research indicate that 'CKD center' is a term or equal value to 'Dialysis center'. Taking just a quick look at Google's keyword planner, it doesn't seem to be, but I'm sure you've done in-depth research on this and have better data than I do from a quick glance. 'CKD center' does not exist as a category in the Google Places for Business category taxonomy, so you can't optimize your listing for this, at least as a category, though you could mention in in your business description. You'd have to see if it exists as a category in any of the other citation sources, but it might not.
Right now, you are ranking highly for what may be your core phrase 'dialysis center city'. If you decide to re-optimize core pages of the website to reflect not one but two terms, then there is a chance that this will split your authority and result in a loss of rankings for the initial phrase, because you are now telling Google that you want all of your authority to go towards ranking two phrases instead of one. I'm not saying that this will definitely happen, because I can't judge this without knowing how authoritative the website is. It may be that the site's Domain Authority is so high, it could stand this without any drop in rankings for the initial phrase. It's just hard to judge something like that from a generic standpoint.
You may need to create new content to reflect this second phrase, add the new keyword to some of the existent pages, earn links that reflect the new keyword and edit the description area of your citations to include this new keyword. Other efforts like Social Media activity or Video Marketing could also help you to start gaining some quicker visibility for this phrase. And, of course, there is PPC. If you need to rank for this new term quickly, you can pay to do so while you are working to build up organic visibility for the new phrase.
Does this help?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If concepts are too similar when grouping keywords what do I do ?
I will summarise and then ty to explain : When I group keyword with the keyword explorer if concepts (grouping keywords) that I find are too similar to each other how do I go about it... Ldg me know explain. When google doesn't have enough data to rank a website with content does it only use links ? Let me give you an example. If I take "title tag" as a keyword people have a lots of questions that can be answered which will create numerous concepts. However, let's take "hiking tours Italy" for example. If I go through the keyword explorer or all the other tools existing out there people don't have questions. All I find are variations or synonyms of my keyword and I group by low lexical similarity all the words are going to be very similar. I know that each variation can be grouped and considered a different concepts but writing about various concepts that mean exactly the same thing because of lack of data not very smart and useful... So in that case what does google do, does it rank a website only based on links or schema ? see that it has no way to rank it based on good quality content because of a lack of data (questions that could be answers that would lead to concepts). Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Whats the best practice for internal links?
Hi our site is set up typically for a key product (money page) with 6 to 12 cluster pages, with a few more associated blog pages. If for example the key product was "funeral plans" what percentage of the internal anchor text links should be an exact match? Will the prominence of those links eg higher up the page have an impact on the amount of juice flowing? And do links in buttons count in the same way as on page anchor text eg "compare funeral plans"? Many thanks
Intermediate & Advanced SEO | | AshShep1
Ash1 -
Hyphens in Keyword
Hi everyone, I was wondering if anyone had any experience of whether Google treats keywords with hyphens differently. One of my websites main keywords is 'buy to let', however all across our website it is referred to as 'buy-to-let'. People always search without the hyphens. I recently heard that Google may only treat us as a highly relevant match and not an exact match for this keyword. I was wondering if anyone had any experience of this, and what is the best course of action to take. Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
What Constitutes Keyword Stuffing?
Greeting MOZ Community: I have been attempting to add certain keywords phrases to the home page text of our real estate web site (www.nyc-officespace-leader.com). When I check the keyword density and look at the keyword cloud, the frequency of certain terms appear substantially higher than they should be (see attached keyword cloud and keyword density chart. Certain terms like "office space" have a 5 or 6% frequency which seems high. Last thing we need is a Panda penalty. When I viewed the code for the home page (see enclosed), I noticed HREF tags, SRE tags and ALT tags repeating certain keyword phrases, driving up their density. I have attached a keyword cloud for the home page of a competitor and the use of language seems more diverse. Does Google take the text in these various tags into account? I know the ALT tag is important for SEO, but how about the others? Does the use of text in the tags for this page make the overall page look spammy? Also, there are text and tags for the carousel in the home page that appear in the code for the home page. If this code were somehow concealed, would we be better off from an SEO perspective? Thanks, Alan pkM7CZG 1DFFMZ0
Intermediate & Advanced SEO | | Kingalan10 -
Checking keyword rankings
I have 2 questions: 1. To check keyword rankings with firefox, i am choosing: Tools>Options>Privacy>"clear all current history" Timerange to clear: Everything Check Boxes: Browsing and download history, form and search history, cookies, cache, active logins Is there anything else I need to be doing? 2. Search results in my Niche are heavily localized. Is there any way to check rankings in another area? Ex: By default, our rankings are for Northeast NJ. Is there any way to check Baltimore, for example?
Intermediate & Advanced SEO | | CsmBill0 -
Is bolding keywords spammy?
It used to work for me on some sites - but maybe it's considered spammy these days? Any feedback appreciated.
Intermediate & Advanced SEO | | bjs20100 -
How do I best optimise a page with 3 keywords that all contain 1 common word?
I am new to this so still getting to grips with a few things. I have a page here that I want to optimise for 3 keyword phrases. Towels, Egyptian Cotton Towels, Personalised Towels http://www.towelsrus.co.uk/towels/catlist_fnct561.htm SEOmoz reports a huge number of instances of the word towels overall. Title 3 URL 1 Meta Desc 5 H1 3 H2-4 1 Body 83 B / Strong 1 IMG ALT 11 Total Keyword Usage for this Page = 108How could i restructure meta tags and descriptions to still rank for these terms but reduce the level the word towels? Similarly as this is a category how can I reduce the term towels from other on page links?Also any extra advice regarding on page optimisation would be greatly appreciated to help our efforts
Intermediate & Advanced SEO | | Towelsrus0