Universal Search vs Local Organic
-
Hi,
My web site has high rankings in universal SERP's. However, in my city organic search the competitors’ web sites that even don’t show up in universal Serp’s have higher rankings than mine. Not sure what I’m doing wrong.
Thanks for any insight.
-
Hi ZIhe, I'm a little over a year late, but in case you are still watching, I'm thinking you need more local keywords on page and in title's? If you are ranking for universal, but not local (organic), then that might be the issue?
Just a thought. Cheers!
~BB
-
Thanks for advice, but my question is about organic SERP's not local or combined listings.
-
Make sure your Google Places page is set up correctly and you are targeting the best keywords.
Get people to leave you reviews on your places page and create lots of local citations.
There is a few great tools that can help you do this...
https://www.whitespark.ca/local-citation-finder/
Hope this helps....
Matthew
-
Do the other sites have a physical address on their sites? Do you?
Do you have a google places listing?
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Image Search - Is there a way to influence the related icons at the top of the image search results?
Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section? Thank you.
Intermediate & Advanced SEO | | JaredBroussard1 -
Absolute vs. Relative Canonical Links
Hi Moz Community, I have a client using relative links for their canonicals (vs. absolute) Google appears to be following this just fine, but bing, etc. are still sending organic traffic to the non-canonical links. It's a drupal setup. Anyone have advice? Should I recommend that all canonical links be absolute? They are strapped for resources, so this would be a PITA if it won't make a difference. Thanks
Intermediate & Advanced SEO | | SimpleSearch1 -
Pagination vs. Scroll for Ecommerce
Hi I wanted to see what opinions were on having a product listings on paginated pages vs. loading as the user scrolls? We use pagination but I have heard scroll may be better for SEO? Thanks!
Intermediate & Advanced SEO | | BeckyKey0 -
Maintaining SEO with Ecommerce Search Refinement
Hey Everyone, i have an interesting scenario I'd appreciate some feedback on. I'm working on restructuring a client site for a store design, and he had previously built a bunch of landing pages mostly for SEO value- some of them aren't even accessible from the main nav and contain a lot of long-tail type targets. These pages are generating organic traffic but the whole thing is pretty not user-friendly because it's cumbersome to drill down into specific categories (that many of the landing pages fulfill) without going through 3 or 4 pages to get there. For example, if I want to buy orange shoes, i can see specific kinds of orange shoes, but not ALL the orange shoes, even though there is an SEO page for orange shoes that is otherwise inaccessible from the main navigation. If that wasn't too confusing, essentially the usability solution to this is implementing some search refinement so that the specific sub categories can be drilled into easily with less steps. My issue is that I'm hesitant to implement this even though I know it would be an overall benefit to the site, because the existence of these SEO pages and being wary of destroying the organic traffic they're already receiving. My plan was to see to it that the specific category pages are built with the necessary keywords and content to attract those organic visits, but I'm still nervous it might not be enough. Does anyone have any suggestions for this circumstance, but also just maximizing SEO efforts on a site with search refinement and how to minimize loss. From a usability standpoint, search refinement is great, but how do you counter the significant SEO risks that come with it? Thanks for your help!
Intermediate & Advanced SEO | | BrandLabs0 -
Keyword search in Google Adwords
Hello all, I would like to use the Google Adwords Keywords search tool, in order to start working in the structure of my website and targeting the right keywords. I am targeting all the world, all languages, global monthly searaches but: I have the doubt which filte I should use: broad?, exact? or phrase?I am using "braod" but I do not know if I should use exact instead for keyword selection. Would you recommend me any other tool instead of Google Adwords Keywords Search for keyword analysis? Thank you very much Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
Dynamic Links vs Static Links
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day. We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
Intermediate & Advanced SEO | | RBA0 -
Canonical tag vs 301
What is the reason that 301 is preferred and not rel canonical tag when it comes to implementing redirect. Page rank will be lost in both cases. So, why prefer one over the other ?
Intermediate & Advanced SEO | | seoug_20050 -
How do Google Site Search pages rank
We have started using Google Site Search (via an XML feed from Google) to power our search engines. So we have a whole load of pages we could link to of the format /search?q=keyword, and we are considering doing away with our more traditional category listing pages (e.g. /biology - not powered by GSS) which account for much of our current natural search landing pages. My question is would the GoogleBot treat these search pages any differently? My fear is it would somehow see them as duplicate search results and downgrade their links. However, since we are coding the XML from GSS into our own HTML format, it may not even be able to tell.
Intermediate & Advanced SEO | | EdwardUpton610