Local keywords still relevant?
-
Now with Google localizing search increasingly personalizing queriesquery results, is it still necessary to add geo-specific modifiers to keywords?
[reworded for clarity]
-
Thanks! Oh, it's not a break-break. It was just a mental one over the weekend LOL!
-
Totally agree that time off is necessary now and then to keep the mind fresh. Hope you enjoy your break!
-
Exactly! I think it's been all this information overload. Stepping back for a few days helped get a clearer grasp.
-
Hi SEOSarah,
So glad I got it right. You are right that Google localizes tons of results for the user. Including geo terms in your optimization will help Google to understand that you are relevant to these results. And, then there is a whole different category of search in which the user isn't looking for results that are local to them - for example, a user in Chicago searching for a hotel in Dallas. He wants local results - just not results that are local to his own city, because he's making a trip. Bottom line, definitely keep utilizing geo terms! Glad you asked.
-
Thanks Miriam! You are understanding my question correctly. To put it differently, I was speaking to Google being increasingly personalized in their query results, to a point where users are being taught they don't necessarily have to include a city name in their query. I think I was overthinking it. Of course the city name is still going to be important, even if geo-specific keywords become less common in queries.
-
Hi SEOSarah,
I want to be sure I'm correctly understanding your question. Google has been localizing results for some years now, so I'm not clear if this is what you are referring to, or if you are referring to something new. Also, it might help if you could be a little more specific about what you mean by including geo-specific keywords. Where? On the website? Elsewhere?
In general, if you are marketing a local business, then it remains quite important to utilize geo terms in your website optimization. Nothing about this has changed, and the recent Local Search Ranking Factors 2013 still cites this practice as being highly relevant.
If this isn't what you're asking about, I'll be happy to pop back in to read your further details!
-
-
Not all keyword terms are localized
-
Even those that are localized organic results follow below.
For both of those geo-specific keywords are needed to rank organically.
Hope this helps
-
-
For me as a SEO Company we believe that GEO targeting keywords may not be the most important, but they help you a lot to built your local market.
Most people as long as we have researched like to put an specific area for the service they look for and if you optimize your keywords with that geo target you will have plus points over others without them.
Also geo targeting helps google to understand where is your business based and when people that may not be using the geo word on their search query but are logged in on google and it knows where they live it will pull the information based on their target. Also is good to add that an extra word on your keyword is not much if you want to optimize for Web design and you put Web design GeoTarget it still takes just the Web Design in your keyword as an other keyword because is broken down by words. google matches words and phrases on your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking
I would like to understand how to search for all instances where Johansens is on the 1st page of Google (US/UK) for any keywords that have Portugal, Lisbon or Algarve in them i.e. "luxury hotels portugal". Is there an easy/automated way to do such a search? Many thanks for your support, Doug
Keyword Research | | CN_Johansens0 -
Decide which keyword to check
Hi. I made 3 different keywordlists. based on the following rules: list 1: top 50 of best ranking keywords of this campaign list 2: Top 50 keywords with highest volume in adwords and related to the website list 3: Top 50 last month used keywords by our clients from GWT Now i want to make one top 50 list keywords i want to track and optimize the landingpages for it. What is the best way to choose from these three lists. There are a lot of overlaps (especialy in list 1 and 3.) so those keywords have preference. But how about keywords with high volume and high difficulty, related to the website, and low ranking? i leave the conversion out of it for now, first goal is to get much traffic as possible.
Keyword Research | | Leonie-Kramer0 -
How many times to use a keyword on a page?
Okay, so i have read around, and watched Matt Cutts' video on this and read rand's post about this. But, I still have questions; how many times should I use a keyword on a page? I have read for shorter pages 2-3X and 4-6X for longer pages. I know to put it in the url title h1, the first paragraph and sprinkle it around the page. Is it all realtive to how long the content is? or should I just be following the 2-3X and 4-6X rule? Thanks for your help. Peter
Keyword Research | | PeterRota0 -
What is the best guide to keyword research you have found?
I am looking for a comprehensive guide to keyword research. Anyone read articles or guides they would recommend? Thanks 🙂
Keyword Research | | inhouseseo0 -
Keyword: singular vs plural
Hi, I've been putting some efforts to rank well for "San Antonio Wedding Photographer". I am ranked ok for that but not so on "San Antonio Wedding Photographers". My website is http://www.soobumimphotography.com/ So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term. Question - Should I change my site title and some post / page title etc? What's the best way to do this? Thank you Soobum
Keyword Research | | BistosAmerica0 -
Keyword Rank are working Wrong???
hi i am in Argentina, search customize to Argentina in google,yahoo and bing. all my keyword in seomoz go down 10 places. when i click in a keyword , i see that is searching in .com (all the world) . when i do a local search i see correct rankings? thanks for reply Gabo
Keyword Research | | monotero0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0 -
Most Important Keyword Term
Question about a sites most important keyword term. So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error? Any feedback would be greatly appreciated!
Keyword Research | | TRICORSystems
Thanks
-Brandon0