70 characters roughly where Google cuts off the title how many bytes for non-latin characters?
-
Hi
So I was asked a good question by our localisation team regarding titles/descriptions and their cut off points on the google listing. I am unable to find any reference anywhere in terms of non-latin characters and the number of characters/bytes they would be before they are cut off in Google's Listing.
So for latin characters it is generally around 70 for the title and 170 for the description. Now the same does not apply for Japanese, Chinese and other non-latin character languages. These generally work in the number of bytes. Does anyone have a standard rule for ensuring the title/description are not too long/short when the listing displays in the search results?
Thanks
-
I have written some code to do this if anyone has the same problems:
Title:
Number of Pixels:
Description:
Number of Pixels:
-
Awesome, thanks Max.
-
Hi ColumK,
The number of characters in the title is actually defined on pixels as opposed to character limited. I think it’s around 520 pixels wide. As a rule of thumb you can fit approx. 70 latin characters within the space, so that why many people recommend that.
So of course you're right, with non-latin characters you can fit a differing amount of characters in that pixel space. For instance, Thai characters are very small and you can fit many in there.
There is a great tool here, the Google SERP Snippet Optimization Tool. The tool simulates Google's search engine results pages and truncates off approx. where Google should (although it’s not always 100% spot on). You can also visualise the meta descriptions, URL, rich snippets etc. It’s an invaluable tool I use daily. There is also some great humorous SERP research on the site.
You can also set up an excel sheet to truncate the title length at the same amount of pixels as Google does. Set column width to 520px, set columns to wrap text, and font to Arial 12pt. Type in your Title, and bold the main keyword. If the line breaks, your Title tag will truncate. (credit to Vudu Marketing for this tip)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing the language of the website meta title and description?
Hello, Moz community! I'm planning to change the language of my website title and description from English to rank better for queries on the local language. Do you think this would increase the local language ranking? And in case I need to switch back to English, let's say in 2021, would it be difficult to regain the current rankings? Please let me know if you have any thoughts on this. Thank you!
International SEO | | vhubert2 -
Why Google is not indexing each country/language subfolder on the ranks?
Hi folks, We use Magento 2 for the multi-country shops (its a multistore). The URL: www.avarcas.com The first days Google indexed the proper url in each country: avarcas.com/uk avarcas.com/de ... Some days later, all the countries are just indexing / (the root). I correctly set the subfolders in Webmaster tools. What's happening? Thanks
International SEO | | administratorwibee0 -
Google Webmaster showing error for [hreflang='x-default']
Hi There! Using [hreflang='x-default'] tag to target language specific countries on our site but Google Webmaster showing errors even implementation made as per Google guideline but one thing is not clear and we are not sure, this is the reason behind it. Error is showing up only on those pages where 'Google Parameters' are used. For example : https://www.sitegeek.com/a2hosting?grank=open 'grank=' is defined as a 'Google Parameters' and on the above page 'hreflang' tags are : Also, on page https://www.sitegeek.com/a2hosting [without Google Parameters] same above 'hreflang' tags are taken. But, There is no error on second page URL where no 'Google Parameters' in URL. Therefore, error showing on first URL where 'Google Parameters' are taken. Is this the issue or not? suggest how to remove? -- Rajiv S9vhl3T
International SEO | | gamesecure0 -
How To Rank A UK Website On Google.com (US)
Hi, I've done some research on this but couldn't find any definitive answer I can trust! We have a client who resides in the UK. They have '.com' domain, hosted on a UK server, using UK spelling. Their business objective for this year is to expand in the USA, including the opening of a warehouse over there. They are wanting us to rank their website on both Google.co.uk and Google.com (North America); besides changing the geolocation settings in GWT's, and building links from .com websites is there anything else we can do to increase their visibility on Google.com? Many thanks in advance, appreciated!
International SEO | | Webpresence
Lee.0 -
Google Places - Add external location?
Hi Mozzers, We operate in Belgium and just recently we also opened a location in the Netherlands. This is a trainingslocation but there is no staff present. We want to add this location to our Google Places account. It seems we need to enter it is as different company profile. Does Google have a problem with the fact that there is no staff present on adres of this company profile and the location is managed by our HQ in Belgium?
International SEO | | wellnesswooz0 -
How to replace my .co.uk site with my .com site in the US Google results
My customer and I are based in the UK. My customer's site, www.blindbolt.co.uk has been around for years. Last year we launched their American site, www.blindboltusa.com. Searching on google.com (tested both via proxy and using the gl=us querystring trick), a search for blind bolt on the US Google returns our www.blindbolt.co.uk site. We would like it to show our www.blindboltusa.com website in US searches. Webmaster tools has the Geographic Target set correctly for each site. Does anyone have any ideas or suggestions please? Thanks.
International SEO | | OffSightIT0 -
Google Pagerank Update
Today I noticed a big change in the PR of our websites and our competitors. We have gained a lot of PageRank. This changes took place in the Netherlands. Did you guys noticed any fluctuations in PR?
International SEO | | PlusPort0 -
Google Directory Listings in multiple countries
I was doing some competitive link research and one of the sites I was looking at has links in multiple Google Directories of other countries. By that I mean a listing in: www.google.pl www.google.hu www.google.pt www.google.co.nz www.google.ie www.google.com.sg www.google.vg and a few others It seemed kind of odd because the site getting these links is a ranch in Oregon. Here is the Open Site Explorer info. I'm a bit of a noob so I've never seen this before. Are these kinds of links worth pursuing? If so, how did they get these multiple listings?
International SEO | | AaronParrish0