70 characters roughly where Google cuts off the title how many bytes for non-latin characters?
-
Hi
So I was asked a good question by our localisation team regarding titles/descriptions and their cut off points on the google listing. I am unable to find any reference anywhere in terms of non-latin characters and the number of characters/bytes they would be before they are cut off in Google's Listing.
So for latin characters it is generally around 70 for the title and 170 for the description. Now the same does not apply for Japanese, Chinese and other non-latin character languages. These generally work in the number of bytes. Does anyone have a standard rule for ensuring the title/description are not too long/short when the listing displays in the search results?
Thanks
-
I have written some code to do this if anyone has the same problems:
Title:
Number of Pixels:
Description:
Number of Pixels:
-
Awesome, thanks Max.
-
Hi ColumK,
The number of characters in the title is actually defined on pixels as opposed to character limited. I think it’s around 520 pixels wide. As a rule of thumb you can fit approx. 70 latin characters within the space, so that why many people recommend that.
So of course you're right, with non-latin characters you can fit a differing amount of characters in that pixel space. For instance, Thai characters are very small and you can fit many in there.
There is a great tool here, the Google SERP Snippet Optimization Tool. The tool simulates Google's search engine results pages and truncates off approx. where Google should (although it’s not always 100% spot on). You can also visualise the meta descriptions, URL, rich snippets etc. It’s an invaluable tool I use daily. There is also some great humorous SERP research on the site.
You can also set up an excel sheet to truncate the title length at the same amount of pixels as Google does. Set column width to 520px, set columns to wrap text, and font to Arial 12pt. Type in your Title, and bold the main keyword. If the line breaks, your Title tag will truncate. (credit to Vudu Marketing for this tip)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirection problem - Major lose of ranking in Google Search results
301 redirection problem - Major lose of ranking in Google Search results
International SEO | | AviramAdar
(site was almost completely removed from google search results) Hello,
I had a website ('DayUse' style) with the following url:
https://www.roomsindex.co.il/ Couple of days ago, I've made a 301 redirection to:
https://www.hour.co.il/ The redirection was made on 2 levels:
1. Server side- on htaccess file.
2. Google Search Console - Change of address page. Bare in mind the following things: The site's structure (url addresses) & the code hasn't changed (for sure). Both redirections are 100% valid (for sure). All the website pages were indexed (for sure). There isn't a penalty on any of the above domains (for sure). The website was almost completely removed from Google search results. For example: Before the redirection the website was ranked 10 in my main keyword "Rooms by hour" (translation from Hebrew), now the website removed. Also, the website removed from almost all the search terms it was ranked before. My question is, off course, WHY???
By the details on the following page, a proper 301 redirection shouldn't cause to such page ranking loss (As I mentioned- It almost completely disappeared)... https://support.google.com/webmasters/answer/6033049?utm_source=wnc_807001&utm_medium=gamma&utm_campaign=wnc_807001&utm_content=msg_914100&hl=en-IL search-console-change-of-address.png0 -
Which Google does a .ie website get shown in?
Hi all, I am working on a .ie website and I was under the understanding that if you have a regional domain, like .ie you will limited to being shown in a search engine like google.ie When I go to International Targeting in Google SEarch Console it says the site is associated with: Ireland Am I limiting my ability to rank well in worldwide Google searches with this domain and if so, how can I counter this? Many thanks.
International SEO | | Bee1590 -
Need help with search results for US site for a compnay that has many international sites
I am tasked with optimizing a US site for a company that has many international sites. Currently, if you search for just the main company name and don't include "USA" in your search, it won't even give you the US site on the SERP. It displays the Italian, French, etc etc sites - even though I'm searching on Google in the US with a preferred language of Engilsh. Unfortunately I don't have any control over the other sites, only the US one. Is there anything I can add to the US site (aside from setting the country code in GSC) so that when someone searches from within the USA, they get the US site and not all of the other ones? thanks!
International SEO | | SEOIntouch0 -
Thai Characters in URL's
Does anyone have experience with non-Latin characters in URL's? We've launched a website in Thailand and picked Thai characters for URL's. However, when you copy it, it turns into something like this: http://www.imoneythailand.com/บัตรเครดิต Can it impact our website's crawlability? Also, is keyword in URL a ranking factor for non-Latin languages? Thanks in advance for help!
International SEO | | imoney0 -
Country Specific Google Results
Does anyone have any stats (preferred) on users selecting Google results segmented to their country? For instance, users in the UK (France, Japan, etc.) selecting the "Pages from the UK" option to limit results to country based sites? Or if not hard stats, at least any international users care to comment? Cheers, Brian ~identity
International SEO | | identity0 -
Google suggesting a translation
Hi everybody, I notice since some months that Google when used for german language results proposes a translation next to the listing of one of my websites. When searching for english results (hl=en) it does not propose a translation! My website is clearly in german (given as target in GWMT and by meta tag). Other pages on the same domain are not treated this way by Google. No translation is proposed for all subpages of this website. Obviously, Google considers the homepage of this website english instead of german. Any fix for that? It is a *.org Wolfgang
International SEO | | wgr_strategic0 -
Google EE.UU, ¿Some especific documentation?
¡Hello! I have started a project to be ranked in EE.UU. I'm following the same steps that for Google Spain, but as far as I know, some Google updates that are implemented in EE.UU are not implemented in Google Spain. ¿Can someone give me some information about the most important thinks to do to get a good ranking in EE.UU? Thanks!
International SEO | | OkTuWeb0 -
Will Google punish me cuz my websites content are almost the same?
If I have almost the same contents for my three e-commerce websites, say A.com,B.uk,C.ca. They're promoted in US, GB, Canada which are all English speaking. Will my site be punished because they're almost the same to Google?
International SEO | | SquallPersun0