Noob Question on franchise sites
-
What is the best way to approach these franchise sites that have tons of location pages with 95% same content on every page? Each location has its own unique url that just redirects to the main franchise location page, but with no uniqueness or independent blog is it even possible to get a page like this ranked locally or is the best route PPC?
-
Hi Scott
I think it depends on the size of the brand and site of the company that provides the franchise. I was speaking to a client today who runs a franchise locally and they are stuck, as a franchisee, with having to have a page on the company site. But if you search for the brand (which is quite well known) then you will see the pages that are relevant locally.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would changing every title tag on your site at once affect SEO?
We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site? Thanks!
Paid Search Marketing | | cparedes1 -
Site penalized by google
I noticed for a while that our competitors don't rank for any keywords organically and they are using paid ads to gain traffic. They have been in the industry for over 6 years and we are only new and have ranked above them already. How can we find out if a competitor has been penalized? Thanks
Paid Search Marketing | | edward-may0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
Adwords for Video Question?
Hi I'm just wondering how specific the targeting can be for an adwords campaign that targets youtube videos. Specifically if the following scenario is possible... If I was to promote a car alarm, is it possible to have my adverts show up before news stories of car thefts? i.e. can I pick and choose individual videos? Thanks
Paid Search Marketing | | adamlcasey0 -
Paid Press Release Site - Our competitors do it... and it seems to work?
Hi Im seeing our competitors use sites like 24-7pressrelease.com to release rather uninteresting and dubious press releases and it seems to be, looking at their link profiles, the lions share of all links to these particular landing pages. Yet since I've joined SEOMOZ all i've seen is that PR sites don't work and arent worth it. So far, I've resisted doing any PR stuff and have just kept on creating and promoting content which is severely time heavy work. Is there really 0 value in these? If i have 0 PR currently and add just a couple is that worth it? The co. we compete against are at it every week with this site and similar paid sites. Are they making a mistake?
Paid Search Marketing | | xoffie0 -
Bought old site. Two weeks later, rankings burnt... could this be why?
Hi all, Just joined SEOmoz. Good to be here. I bought an amateur business directory site (not a web directory, but actual profiles of professionals) started in 2004 with page 1 rankings for the top 2 keywords in a professionals niche. Very stable rankings for years and super clean link profile. However I fear I have killed the asset in a matter of weeks, hopefully it's not terminal... here's what I did: #NOTE: I have reverted all changes 2 days ago, but still going down in the rankings. **A) Added Google Analytics:**I think this is what killed it. Why? I didn't realize the analytics account I used had been previously used for a website that was burnt by the search engines, I believe because of duplicate content (I copied a full glossary from a book, didn't know better at the time).Looking at my AWstats the traffic started going down slightly the same day I put the code. It's gone from 170 to 80 visitors per day in 1 week, steadily going down. I rank page 4 or 8 now for what I was page 1 before :(Could it be Google all of a sudden linked that blacklisted (I suppose) Analytics account with the newly purchased site and decided to doom it as well?How can I redeem it?I have taken out the analytics code snippet and deleted the url from the account.OTHER CHANGES: B) On-site SEO: Added H1 in homepage with main keyword (only had H2s before)- Added H1 in each professional profile page "[Professional type] in [Region]" (only had H2s before)- Changed title "[Professional type] - Region: [Region], Professional [Name]The idea behind the changes was to add H1 which in my understanding is very important and was missing, and to include the location in the title, as many searches are of the type "[Professional] in [region]".I think what could have hurt it is now many pages have the same H1.I have reversed all changes.C) I launched a Google Adwords test campaign.In the campaign, because it was a quick test to see how much traffic I could get from the kws, not an attempt to get new sign ups, I simply copy-pasted a landing page from another site and tweaked the text so it made sense to my audience. I run the test for a day or two.
Paid Search Marketing | | Demosthenes
D) Added Hellobar.There was no correlation in time between adding the hellobar and rankings going down, so I don't think this mattered. I have taken it out too.**THANKS FOR YOUR HELP!**I really want to develop a long term asset I can focus on full-time but I fear I may have stupidly doomed the whole website already.0 -
AdWords question on text ads
Hey all, I have a certain format I want to follow on my text ads across several ad groups. I deleted all the past ads and only three ad groups remain with ads that follow this format. When I hit add new ad group, the ad come pre-populated with the text of a now deleted ad and I cannot for the life of me change it. I would love for one of my active ads to come up as I only have to change one name and one number in each ad. How do I control what that default ad is? How can I make it stop being an ad I have deleted. Please help!
Paid Search Marketing | | DanDeceuster0 -
Have you seen a correlation in between running a PPC campaing and increased SEO ranking for a new site (< 3 months old)?
I have read many conflicting articles on this topic. I understand that running a PPC campaign at a launch phase of a site can get a lot of insights such as exact traffic patterns etc. But the question is: is there a correlation or not with increased rankings position for new site as search engine are forced to crawled that given landing page to give your ad a score? Thanks in advance for your answers and opinion
Paid Search Marketing | | OlivierChateau0