Noob Question on franchise sites
-
What is the best way to approach these franchise sites that have tons of location pages with 95% same content on every page? Each location has its own unique url that just redirects to the main franchise location page, but with no uniqueness or independent blog is it even possible to get a page like this ranked locally or is the best route PPC?
-
Hi Scott
I think it depends on the size of the brand and site of the company that provides the franchise. I was speaking to a client today who runs a franchise locally and they are stuck, as a franchisee, with having to have a page on the company site. But if you search for the brand (which is quite well known) then you will see the pages that are relevant locally.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords View Through Question
Hi Mozzers! I've got an Adwords Remarketing account performing well in terms of View Through Conversions but not regular 'old Conversions. We are getting about 10x more View Throughs than regular Conversions. Is this close to typical or in the expected range? Any suggestions about how to trade these around, working towards getting more regular conversions and less view through conversions?
Paid Search Marketing | | chocoheadfred0 -
How would changing every title tag on your site at once affect SEO?
We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site? Thanks!
Paid Search Marketing | | cparedes1 -
A Call From Google (Not a Question but the Moderators said to Put this Here)
This is not going to be a long post but I wanted to get something out there that a lot of other business owners might not understand. I have several different PPC campaigns that my business partner and I personally run. The campaigns are all doing quite well with a high rate of return. Never has Google contacted me (other than for surveys, which I did wind up receiving 5 blue gym bags with the Google insignia on them) and never did I think they would. The campaign they called me on wasn’t a particularly large campaign. Right now the PPC spend is around 3000/month. I understand this isn’t a little bit of money, but at the same time it’s not in the millions like most of Google’s top sites. The thing that concerned me most was the reason for their call. A nice woman introduced herself and said that the campaigns were nicely run except for a few changes. She went on to tell me of a couple of updates in the PPC realm (this happened to me yesterday – Feb 28). She said within the past few months they were rolling out a new way to target their content network and for most people they were able to save 35% (that was a number she mentioned) with the tactics she was going to suggest. My background lies in mathematics and finance (somewhat related) and I tend to know when I am either being sold or being tricked into being sold. Through the whole list of things she mentioned that would help as she was walking me through she mentioned that it was a good idea to up the bid on the content network. That way we would have more chances of being seen and it would help with out conversions. This by itself seems like decent advice, but our bid for the content network is not cheap. If they are calling every small – medium business and telling them to up their bids, we are going to have a dilemma on our hands. The dilemma being that the AdWords placement is going to cost a heck of a lot more. She said that even if we up our bid, we are not likely to pay the full amount. She wants us to have a repeat conversation on Monday. One side of me was a little upset after the conversation but all they are doing is simply up-selling. They are raising the rates through what I guess are fair business practices. A lot of business owners might just take the advice of a Google representative and not think twice about it. This means we have thousands to hundreds of thousands of people at this very moment upping the bid on their content network. If they can even get a small proportion of people to increase their bids - let's say 10% - the other 90% will start getting less shows and eventually increase their bids. Also, the people that have higher bid amounts in but aren't paying the full amount will start getting closer and closer to the amount they put in as their maximum bid. This wouldn’t be alarming to me but this is the first and only time I have ever heard from a Google representative. I can’t say I didn’t see this coming but at the same time I was definitely taken aback. I am curious to know what the MOZ community has to say.
Paid Search Marketing | | JacobEdward0 -
Adwords for Video Question?
Hi I'm just wondering how specific the targeting can be for an adwords campaign that targets youtube videos. Specifically if the following scenario is possible... If I was to promote a car alarm, is it possible to have my adverts show up before news stories of car thefts? i.e. can I pick and choose individual videos? Thanks
Paid Search Marketing | | adamlcasey0 -
targeting different keywords for site
A site i am working on seakayakingdevon.co.uk, currently optimising for sea kayaking wishes to target alternative keywords such as - canoeing, canoe trips etc. more importantly rank higher than a dedicated local canoeing center site. The issue is he provides kayaking trips and courses and not canoeing but believes a a large percent of his targeted market actual mistakenly searches for canoeing when they actually mean kayaking or simply have no preference - i.e kayaks are often confused with canoes especially with people who have no preference but are more inclined to search using terms related to canoeing, canoe day trip etc. As his site is geared to what he actually provides, I have advised that he would struggle to target such terms as he has no content relating to canoeing and risks the overall ranking positions and SEO efforts for sea kayaking terms.( As these would have to be diluted and would no longer relate to the actual page content.) What method could he deploy without sacrificing the sea kayaking optimisation? I realise he could optimise the site and content for both but question just how successful this would be when compared with the loss of dedicated sea kayaking audience. Is it really worth targeting keywords for service he doesn't provide? On a separate note the site is doing reasonably well since optmisation for localised serch terms but would like to target a wider UK audience as well i.e. tourism to the area. thanks
Paid Search Marketing | | Bristolweb0 -
Paid Press Release Site - Our competitors do it... and it seems to work?
Hi Im seeing our competitors use sites like 24-7pressrelease.com to release rather uninteresting and dubious press releases and it seems to be, looking at their link profiles, the lions share of all links to these particular landing pages. Yet since I've joined SEOMOZ all i've seen is that PR sites don't work and arent worth it. So far, I've resisted doing any PR stuff and have just kept on creating and promoting content which is severely time heavy work. Is there really 0 value in these? If i have 0 PR currently and add just a couple is that worth it? The co. we compete against are at it every week with this site and similar paid sites. Are they making a mistake?
Paid Search Marketing | | xoffie0 -
AdWords question on text ads
Hey all, I have a certain format I want to follow on my text ads across several ad groups. I deleted all the past ads and only three ad groups remain with ads that follow this format. When I hit add new ad group, the ad come pre-populated with the text of a now deleted ad and I cannot for the life of me change it. I would love for one of my active ads to come up as I only have to change one name and one number in each ad. How do I control what that default ad is? How can I make it stop being an ad I have deleted. Please help!
Paid Search Marketing | | DanDeceuster0 -
Your Google AdWords account has been permanently suspended for repeated violation of AdWords or Landing Page and Site policies in this or a related account.
My client nor I received any warning. We even had a google adwords team optimize the account and my rep does not yet know the reason for the ban. Not sure if its related but their google organic rankings dropped significantly at the same time. https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164786 Any advice here? Do these Questions get indexed by google? I will ask my client if I can disclose the domain. Is there any way around a permanent ban? They were spending 50K per month. Is this enough to have any clout?
Paid Search Marketing | | webbroi0