Best Practices For Corporate Titles
-
What is the best strategy to write the SEO title for corporate pages listed below:
Abouts US
Investor Relations
Careers
News & Events
-
Bear in mind Patrick, you need to be careful with keyword cannibalisation with titling inner pages like this.
If many of your pages have 'City Web Design' in the title there could be conflict with the page that you are targeting that term for (usually the home page). I would avoid this myself on pages such as About Us, Contact, News, Blog, etc. and probably just something like use:
- About Us | Company Name
-
-
Hi JBNorthAM,
In terms of SEO for on-page tagging, you can approach it a number of ways, but we like to take a simple approach on this. Do your keyword research if you wish to target a keyword on those given pages and then get creative. *Remember, to also hit your Meta Description as well for this and make sure that if you do target a keyword in the Title, that it is referenced in the page content itself like H tags, paragraph text, alt image tag, hyperlink to another page or blog article or website, etc...
Not sure what industry you are talking about, but let's take a Web Design company in a City for example. You could try this:
- About Us = About Our City Web Design Firm | Company Name
- Investor Relations (not sure you'd optimize this page, but could be) = Investor Relations Info for Our Web Design Company
- Careers = City Web Design Career Opportunities | Company Name
- News & Events = City Web Design News & Events | Company Name
Again, these are just ideas yet something to consider as there are a number of strategies to rework and make them more interesting for the searchers seeing the Title in the SERPs. Make them attractive, creative, meaningful and it should help get their attention and, ultimately, their click.
Hope this was helpful! - Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to handle seasonal SEO?
Hi, I work for a gifting company, and so Christmas is hot on the agenda right now. I was wondering what you would recommend when it comes to gifting categories for keywords such as 'Christmas gifts for Mum'? I have a 'gifts for mum' category for all year round, but to rank for Christmas related keywords I will have to include these keywords on this page as soon as possible and this would make the content on the page seem slightly irrelevant. I do not really want to have separate pages, but is this the only way to rank for this?
Keyword Research | | Lisaangel0 -
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
Finding the best of 100's of keywords?
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually. Do you know any tools that could speed it up? or Process/method that could help? Thanks
Keyword Research | | seoman100 -
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
Keyword Research | | BiskEd1 -
Best techniques For EMD Ranking in 2013
OK. I know some will say "same as any other SEO". But I am keen to get one of my sites ranking for it's EMD. Nothing I do seems to be working at all. As far as I can tell it's not even in the top 100. Because the site is managed for a business, it needs income. I've managed to increase it's ranks in some low terms.
Keyword Research | | StephenForde0 -
Best way to find Long Tail Keywords?
Hello, I'm looking for some help trying to discover some long tail keywords i can use. Is there a site or a program out there that lets you type in a keyword and then shows you the long tail versions that are actually searched? (anything other than google keyword tool). Thanks,
Keyword Research | | Prime850 -
What's the best way to find ranking keywords and phrases?
What's the best way to find ranking keywords and phrases? I have tried Google Keyword Tool but it just doesn't do the job for me (or I'm using it wrong). My main focus is people who are looking for energy saving tricks, but I'm not sure if this is the right keyword / keyphrase. The goal of this question is not to get other people to do the research for me, but rather to find the right tools and usage of those tools for the job.
Keyword Research | | nickhoe0 -
Is the all in title technique helpful?
I watched a tutorial on lynda.com about keyword research. And they said to use the All In Tittle trick to see how many pages on google are optimized for that keyword - do you reccommend using that method as well? In google, you type allintitle:"key word phrase" and the results show how many page titles are optimized for that phrase. Should I use this technique as well when choosing keywords?
Keyword Research | | aircyclemegan1