How do yo get local SEO to show up on search results
-
I am looking at an example of search results that displays the image below. I wanted to have the local address to the right of my website. How do I have something like this?
-
Hi Herlamba,
What you are seeing in your screenshot is an iteration of Google's knowledge graph for a local business. In order to qualify for such a display, your business must meet Google's requirements. These are:
-
You have in-person transactions with customers, either at your place of business (like a restaurant) or at their homes or businesses (like a plumber)
-
You have a physical address that is not shared by any other business and is not a virtual location of any kind.
-
You have a unique local phone number that is not shared by any other business. This should not be a toll free, vanity or call tracking number.
If you can say yes to ALL THREE of the above requirements, then you qualify for inclusion in Google's local index.
Your first step should be to acquaint yourself thoroughly with the Google Places Quality Guidelines:
https://support.google.com/places/answer/107528?hl=en
You will then be pursuing local visibility via a variety of methods, including:
-
Developing a strong, crawlable, locally-optimized website
-
Creating a Google+ Local page for your business
-
Building citations for your local business in a variety of local business indexes like Yelp, Best of Web, HotFrog, etc. You can use a free tool like GetListed.org to make this process easiest.
-
Earning reviews on a variety of platforms, including on your Google+ Local page
-
Other forms of marketing including, but not limited to, linkbuilding, Social Media, video marketing, etc.
If Local SEO is totally new to you, you might like to read my article on the Rudiments of Local SEO.
You will want to study Local Search Ranking Factors 2013 to see a worldwide industry survey that organizes which factors have most influence on Local Rankings. http://moz.com/local-search-ranking-factors
Once you have built a clear enough cluster of data about your business on the web, Google will be able to index it all and is likely to display a knowledge graph like the one in your screenshot for branded searches for your business, or within the local pack of results.
-
-
I rephrased the question a bit so that it's not too confusing. I don't have a SEO company, I just have a company that I want my address to show to the right of it
-
Do you mean you have an SEO company that you want to show up in local results? Google hasn't considered web design and SEOs to be local for some time, so that won't show up. If you don't mean an SEO or web company, what type of company are you trying to get to show up, and we'll see if we can lend a hand.
-
To lay the "foundation", you will need to ensure your markup on your website is correct, your website will also need to link back to your company's G+ page. Here's a good article on correct markup techniques, which will help your local seo:
http://searchengineland.com/13-semantic-markup-tips-for-2013-a-local-seo-checklist-143708
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not showing up in search results for non-branded terms
Hello! Can anyone see any glaring reasons why this post: "98 Book Marketing Ideas That Can Help Authors Increase Sales" isn't on page one of Google — or even page 10! — for the term "book marketing ideas"? Many other sites with lower domain and page authority — even ones linking to this article — are ranking on the first ten pages for this term, and I can't figure out why we're not appearing anywhere. The same thing is happening for ALL of our other blog posts, and the keywords they're optimized for. According to GA, the only terms we're getting clicks from are branded keywords. This subdomain is now 2 years old, and the domain bookbub.com has been around for 5 years. Our domain authority is 61. We have the Yoast SEO plugin installed and are following all the standard SEO best practices. We have enough external links to at least be ranking within the first 10 pages of this Google search. I feel like there's something technically wrong, maybe in the code or backend, but nobody here can figure it out, and our hosting provider WP Engine has no ideas. Moz is returning crawl errors on our site, mainly "Error Code 804: HTTPS (SSL) Error Encountered" and "Error Code 803: Incomplete HTTP Response Received." I have confirmed with WP Engine that everything is set up correctly on our end, and that this is a known Moz issue. I've reached out to Moz's support team about this, and am awaiting a response. But what else am I missing? There's got to be something — I've been blogging for 10 years for different companies and my own personal websites, and I've never come across anything like this before. I'm completely stuck! I'd appreciate any insights you can offer. Thanks in advance! 🙂 EDIT: I heard back from Moz on those errors. The 804 errors are a Moz-side issue — their crawler isn't equipped to be able to handle SNI. They're looking into a resolution, and this wouldn't affect search engine crawlers. Regarding the 803 error: "When you see an 803 error, that means your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. You don't see this error when you go to the page in your browser because content-length is an outdated component for modern browsers and they will disregard this error, but the intention of our crawler is to report any errors that might be occurring. So the crawler is configured to detect and report such errors." The only thing I can think to do here is go back to WP Engine with this information, but other than that, I'm not sure what this could mean or how to fix it, or if this might be the underlying technical issue keeping us from ranking.
Intermediate & Advanced SEO | | bookbubpartners1 -
Google Search Console
abc.com www.com http://abc.com http://www.abc.com https://abc.com https://www.abc.com _ your question in detail. The more information you give, the better! It helps give context for a great answer._
Intermediate & Advanced SEO | | brianvest0 -
How Google organic search results differ in Local Searches?
We all know Google displays nearby results by locating our ip address. My question is how does these results differ? For eg 1. If someone from Newyork search for "chinese Restaurant in Newyork" 2. Someone from California search for "chinese Restaurant in Newyork" 3. Someone from California changes his location to Newyork and search for "chinese Restaurant in Newyork" What are the factors the Google SERP looks into to display the result in local terms?
Intermediate & Advanced SEO | | rajeevEDU0 -
Best place to submit an SEO RFP? Anyone interested in 60 hours of SEO work?
I have a small SEO project (~ 60 hours of work) that I would like to get some help with. It is spread out over the span of 4 to 6 months (2 to 3 hours of work a week with the help of 10 - 15 support staff hours per week), and if it goes well there is an opportunity to extend the project through the rest of 2014. Does anyone here want to see the RFP or have any recommendations on where I can submit this request to get the maximum exposure? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
Omitted results
Google used to display all my pages now most are under repeat the search with the omitted results included."_ what dose that mean? Dose this predict something bad?_ All pages are unique.
Intermediate & Advanced SEO | | Joseph-Green-SEO0 -
SEO Provider
At the risk of opening the flood gates, I'm posting this in hopes of finding a SEO provider on this site. I'm currently a member, and have learned a lot through this site, but I'm still having issues ranking higher. Because of this, I have come to the conclusion that I need a dedicated SEO company/professional who can help our company reach the next level. I'm open to suggestions of companies that you have used, or please feel free to throw your hat into the ring. Thanks in advance! AW
Intermediate & Advanced SEO | | TheCTC0 -
How to optimise for search results which are affected by Query Deserves Freshness?
I am looking to rank a clients site for certain keywords which have a huge exact local search volume in the 200,000 region. Many of these keywords are celebrity names like Victoria Beckham, Pippa Middleton. etc. 9 times out of 10 these people are in the news and the first page is taken up by new article/news results. My client is a large media publishing company so their site is very relevant. Does anyone know how to optimise for getting on the first page with these types of queries? Thanks Barry
Intermediate & Advanced SEO | | HaymarketMediaGroupLtd0 -
SEO question
Hi i changed my page titles for a competitive keyword last week and noticed it has dropped 9 search engine ranking positions. Was ranking 37 and now it 46. Would you guys leave it and see if it starts creeping back up or change again? the page title i used was across my pages for example was Primary keyword | secondary keyword | Heading on page thanks for you help
Intermediate & Advanced SEO | | wazza19850