Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Noindex : Do Follow or No Follow Tags?
-
Hello,
I have a website with tags (which have the noindex tag) on each article post.
I've been told that I should noindex/nofollow these tag pages, because they are getting link juice passed to them, and since they aren't getting indexed, it's wasting link juice to those pages, when the link juice could be passed to a page that is actually getting indexed.
What are your thoughts on this?
Also, what would be the point to noindex/follow a page, if you are noindexing that page? Isn't it just wasting link juice?
What is the proper SEO way to optimize tags.
-
I think the way you have your tags set is perfect. While having a robots=noindex tag allows google to read the page and pass pagerank, there's no point listing them in search results as they actually don't offer any valuable content; they link to, but they don't have it.
That said, google goes over your tag pages passing pagerank, which ultimately get more juice to your articles. Sometimes, within a post, you can link to a tag page within the content, so users can read more about certain topics and you are passing more juice to that tag page, although not being indexed, that tag page passes pagerank back to the articles.
The noindex has nothing (almost) to do with pagerank, it could be a tremendously useful page (you can even earn links to it from external sources), but they are only valuable to users reading your content and interested in a particular "subject" you mention within the post/context.
-
The use of nofollow does not retain link juice (Google made this change years ago). Each link uses link juice; a follow link passes link juice to the other page and nofollow throws the link juice away. You should use nofollow for paid links and if you can not vouch for the other page (e.g. spam links in a blog comment). If you link to a quality site that is not a paid link, then follow is fine.
Best,
Christopher
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you 'noindex' Checkout Pages?
Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke
Intermediate & Advanced SEO | | Luke_Proctor0 -
Changing title tags - any potential issues?
Hello all, I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example. Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?
Intermediate & Advanced SEO | | McTaggart1 -
Are HTML Sitemaps Still Effective With "Noindex, Follow"?
A site we're working on has hundreds of thousands of inventory pages that are generally "orphaned" pages. To reach them, you need to do a lot of faceting on the search results page. They appear in our XML sitemaps as well, but I'd still consider these orphan pages. To assist with crawling and indexation, we'd like to create HTML sitemaps to link to these pages. Due to the nature (and categorization) of these products, this would mean we'll be creating thousands of individual HTML sitemap pages, which we're hesitant to put into the index. Would the sitemaps still be effective if we add a noindex, follow meta tag? Does this indicate lower quality content in some way, or will it make no difference in how search engines will handle the links therein?
Intermediate & Advanced SEO | | mothner0 -
Bad SEO Practice: in title tag?
Greetings, I just discovered that some of our content was produced with
Intermediate & Advanced SEO | | Eric_Lifescript
tags in the title tag. Example: <title>Diabetes Symptoms <br> In Women Over 40</title> My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply. Kind regards, Eric0 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Meta Robot Tag:Index, Follow, Noodp, Noydir
When should "Noodp" and "Noydir" meta robot tag be used? I have hundreds or URLs for real estate listings on my site that simply use "Index", Follow" without using Noodp and Noydir. Should the listing pages use these Noodp and Noydr also? All major landing pages use Index, Follow, Noodp, Noydir. Is this the best setting in terms of ranking and SEO. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
"noindex, follow" or "robots.txt" for thin content pages
Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great. I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.
Intermediate & Advanced SEO | | khi50 -
Canonical Tag and Affiliate Links
Hi! I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL: www.mydomain.com/category/product-page?afl=XXXXXX At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated. My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates? Can I fix all this with the canonical tag? Thanks!
Intermediate & Advanced SEO | | jorgediaz0