Better to Remove Toxic/Low Quality Links Before Building New High Quality Links?
-
Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. The SEO firm believes it imperative to remove links from the toxic domains.
Should I remove toxic links before building new one? Or should we first work on building new links before removing the toxic ones?
My site only has 442 subdomains with links pointing to it. I am concerned that there may be a drop in ranking if links from the toxic domains are removed before new quality ones are in place.
For a bit of background my site has a MOZ Domain authority of 27, a Moz page authority of 38. It receives about 4,000 unique visitors per month through organic search. About 150 subdomains that link to my site have a Majestic SEO citation flow of zero and a Majestic SEO trust flow of zero. They are pretty low quality. However I don't know if I am better off removing them first or building new quality links before I disavow more than a third of the links to the site.
Any ideas?
Thanks,
Alan -
It's difficult to say whether these links are helping or hindering at the moment - by the sounds of it the report the SEO agency ran was a Link Detox report and the results are purely automated, while I have a lot of faith in the tools from LRT I wouldn't be 100% confident with the results as some of the links may be giving a false positive... however you will most likely be talking about a small change ratios.
Ultimately there is a potential problem if you haven't received a warning yet, so I would look to remove as many of these links as possible - as soon as possible.
-
Well,
If you say a lot of the links have a Majestic SEO citation flow of zero and a Majestic SEO trust flow of zero. Then I would not be worried about removing these links affecting your Da or Pa. They have zero trust flow.
I would def. get rid of sites you think are giving you a penalty. If you need a site review to remove a manual penalty, They will be wanting to see that you made an effort to clean up the bad link profile, not just added some new links.
As well if your site is under a manual penalty, then the new links you build may not be allowed to flow trust fully to your credit.
I would spend a few weeks cleaning up bad links than after that split the time half and half building new high quality links and removing the bad ones.
Hope that helps.
-
I think it really does not matter but personally I would focus on cleaning up your link profile then focus on your quality content to gain natural links and social shares.
You can reach out to other web masters to achieve links but honestly (if you have a manual penalty) I would be focusing my time and efforts on getting the penalty lifted first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden decrease in indexed AMP pages after 8/1/16 update
After the AMP update on 8/1/16, the number of AMP pages indexed suddenly dropped by about 50% and it's crushing our search traffic- I haven't been able to find any documentation on any changes to look out for and why we are getting a penalty- any advice or something I should look out for?
Technical SEO | | nystromandy0 -
Redirect of https:// to http:// without SSL. Possible or not?!
Good afternoon, smart dudes : ) I am here to ask for your help. I posted this question on google help forum and stackoverflow, but looks like people do not know the correct answer... QUESTION: We used to have a secured site, but recently purchased a separate reservation software that provides SSL (takes clients to a separate secured website) where they can fill out the reservation form. We cancelled our SSL (just think its a waste to pay $100 for securing plain text). Now i have so many links pointing to our secured site and i have no idea how to fix it! How do i redirect https://www.mysite.comto http://www.mysite.com.Also would like to mention that i already have redirect from non www to www domain (not sure if that matters): RewriteEngine onRewriteCond %{HTTP_HOST} ^mysite.com$ [NC]RewriteRule ^(.*)$ http://www.mysite.com/$1 [R=301,L]As i already mentioned....we do not have SSL!!!! None of those 301 redirect codes i found online work (you have to have SSL for the site to be redirected from https to http | currently i get an error - can't establish a secured connection to the server ). Is there anything i can do???? Or do i have to purchase SSL again?
Technical SEO | | JennaD140 -
Developing a link profile.....
So we are a brand new site looking to establish a link profile of earned links vs. manipulative link building practices and have received some conflicting information. Our goal is to provide users and webmasters of relevant websites with useful content about the areas and topics we cover and let them decide to link to us. We have been advised by some parties that in order to develop a base set of links we should enter our website into directories. Now I understand entering it into some of the main directories such as BOTW and Yahoo etc, but please offer your thoughts on smaller less official directories. Thanks in advance. Scott
Technical SEO | | jackaveli0 -
Link Detox
Hey guys, I'm currently working on cleaning up our link profile and have been looking at several tools. Has any one used this from http://www.linkresearchtools.com do you think its worth investing in? Matthew
Technical SEO | | EwanFisher0 -
Canonical Link Quesiton
I wrote an article that is a page article, but would also be a very good blog post - So my question is two things: 1. If i post it as a static page and syndicate it as a blog post and have it as a canonical link to the page, google will read see the blog and read the page _url as the one with credit correct? In turn not dinging me for duplicate content. 2. Given if the above statement is correct, should I write the blog and put it on my static page referencing the blog or the way i have it as a static page with the blog using a canonical reference back to the page. Any input would be greatly appreciated.
Technical SEO | | tgr0ss0 -
Unnatural Link Warning Removed - WMT's
Hi, just a quick one. We had an unnatural link warning for one of our test sites, the message appeared on the WMT's dashboard. The message is no longer there, has it simply expired or could this mean that Google no longer sees an unatural backlink profile? Hoping it's the latter but doubtful as we haven't tried to remove any links.. as I say it's just a test site. Thanks in advance!
Technical SEO | | Webpresence0 -
4XX Broken Links
I am attempting to fix the issues SEOmoz found when crawling my site. I have a list of 4XX errors that I am attempting to fix. Basically I know one option is to redirect them to another page, but I would like to have the option to remove the links completely. The only problem is I can not find where the links are located. Does SEOmoz provide where on my site these broken links are? Or do they only provide the url that is linked to?
Technical SEO | | ClaytonKendall0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1