URL Structure
-
URL i have to use targeted keyword on all sub page domain or not for example now i am using url like this format
- fundingtype.html
- litigation-funding.html
- legal-funding.html
- financingservices.html
- process.html
and if i re-write all url with targated keyword like this format
-
lawsuit-loans-fundingtype.html
-
lawsuit-loans-litigation-funding.html
-
lawsuit-loans-legal-funding.html
-
lawsuit-loans-financingservices.html
-
lawsuit-loans-process.html
so which type URL are more effective for best SEO ??
-
you do not want to go crazy with words in the URL. Only use them when appropriate.
For instance I would honestly not start every URL with /lawsuit–example
As has already been said the content should do that. For instance if you have a page regarding a lawsuit you should put at least 2000 words on the page with maybe some video not YouTube see wistia.com/learning/advanced-seo-with-distilled
if you're going to use video.
I do think using a link structure that is clean and to the point. Will help you the most.
So example.com/keyword–keyword/ but do not feel like you have to stuff the link with keywords. After which focus on getting high quality relevant links pointed to that page as well as building high-quality relevant content.
-
You could put the pages in a sub directory such as /lawsuit-loans/ which is neater than putting in the url. However if you use the words enough on the page and home page that link to them it should be OK with not including as long as your site isn't about lots of other things not to do with loans and lawsuits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the Redirect Rule for corresponding https urls to new domain with the same https urls?
2 sites have the same urls but the owner wants just the 1 site. So I will be doing a 301 redirect with .htaccess from https://www.example.co.uk/sportsbook/SOCCER/today/ redirecting to https://www.example.com//sportsbook/SOCCER/today/ There are a lot of urls that are the same, so I was wondering what the rule is to put in the file please that will change them all to the corresponding urls? Would this be correct?... RewriteEngine on
Intermediate & Advanced SEO | | WSIDW
RewriteCond %{HTTPS_HOST} ^example.co.uk [NC,OR]
RewriteCond %{HTTPS_HOST} ^www.example.co.uk [NC]
RewriteRule ^(.*)$ https://example.com$1 [L,R=301,NC] Or would a simple rule like this work... redirect 301 / http://www.new domain.com/ If not correct could you please give me the correct rule, thanks! Then of course doing a change of address of address in webmaster tools after. Also... do I still need to do the forwarding from the https://www.example.co.uk/ domain provider after as well? Many thanks for your help in advance.0 -
We 410'ed URLs to decrease URLs submitted and increase crawl rate, but dynamically generated sub URLs from pagination are showing as 404s. Should we 410 these sub URLs?
Hi everyone! We recently 410'ed some URLs to decrease the URLs submitted and hopefully increase our crawl rate. We had some dynamically generated sub-URLs for pagination that are shown as 404s in google. These sub-URLs were canonical to the main URLs and not included in our sitemap. Ex: We assumed that if we 410'ed example.com/url, then the dynamically generated example.com/url/page1 would also 410, but instead it 404’ed. Does it make sense to go through and 410 these dynamically generated sub-URLs or is it not worth it? Thanks in advice for your help! Jeff
Intermediate & Advanced SEO | | jeffchen0 -
Demoting a URL (not-WMT Related)
I have a pharmaceutical brand that treats two diseases, but wants to primarily promote one. We want searches for "brand dosing" to go to Side A, but currently "brand dosing" goes to Side B. BUT, I want "brand dosing Side B" to still show up in organic search, so a noindex on Side B, or canonicalization of Side A, won't work. Essentially, I want any searches that are not specific to a disease treatment to go to Side A, and then specific Side B related searches, go to Side B. Because this is a client paying me to optimize their site, I obviously want to optimize their whole site, so only optimizing Side A, or unoptimizing Side B, aren't solutions I want to employ. I don't think a solution exists, but I figured my fellow Mozers would know best. Thanks in advance,
Intermediate & Advanced SEO | | GTO_Pharma_SEO0 -
Removing .html from URLs - impact of rankings?
Good evening Mozzers. Couple of questions which I hope you can help with. Here's the first. I am wondering, are we likely to see ranking changes if we remove the .html from the sites URLs. For example website.com/category/sub-category.html Change to: website.com/category/sub-category/ We will of course make sure we 301 redirect to the new, user friendly URLs, but I am wondering if anyone has had previous experience of implementing this change and how it has effected rankings. By having the .html in the URLs, does this stop link juice being flowed back to the root category? Second question: If one page can be loaded with and without a forward slash "/" at the end, is this a duplicate page, or would Google consider this as the same page? Would like to eliminate duplicate content issues if this is the case. For example: website.com/category/ and website.com/category Duplicate content/pages?
Intermediate & Advanced SEO | | Jseddon920 -
Similar product descriptions but with different urls
I had this question before and was not fully satisfied with the answer.. We are selling adhesives and some of the products have the same name and description, the only thing that separates them are the width on the roll.. Are old/online setup are as following, each product has its own product page with more or less the same description. For example here http://siga-sverige.se/siga/fentrim-2-100/ and here http://siga-sverige.se/siga/fentrim-2-150/ The above product pages are for a product called Fentrim 2. its availiable in widhts from 75 to 300mm.. so, its six diffent products pages with more or less the same description. The other variations of the products besides the width. are Fentrim 20, Fentrim IS 2 and Fentrim IS 20. So this gives us 6 x Fentrim 20 product pages with the same description, just the width that changes. 6 x Fentrim 2 product pages with the same description, just the width that changes. 6 x Fentrim IS 20 product pages with the same description, just the width that changes. 6 x Fentrim IS 2 product pages with the same description, just the width that changes. I get that this can cause us problems in the terms of duplicate content. The plan that we have now is to have 4 different product pages with variations instead. For each of those for product pages we have well written and unique content. And have the old ones 301 redirected to them. Like this http://siga-sverige.se/siga/fentrim-2 http://siga-sverige.se/siga/fentrim-20 http://siga-sverige.se/siga/fentrim-IS-2 http://siga-sverige.se/siga/fentrim-IS-20 Today we gain traffic from one product page per variation and it seems that google has picked those ones out randomly, see the attached screenshot.. Will we loose rank? will this increase our position, whats your ideas? // Jonas PG4aAcM
Intermediate & Advanced SEO | | knubbz0 -
Question about structuring @id schema tags
We are using JSON-LD to apply schema. My colleague had question about applying @id tags in the schema parent lists: While implementing schema, we've included @id as a parameter to both the "list" child of "ListItem" of a "BreadcrumbList" - on the same schema, we've added an @id parameter to mainContentOfPage and both @id parameters are set to the pages URL. Having this @id in both places is giving schema checker results that have the child elements of "mainContentOfPage" appearing under the "list" item. Questions: is this good or bad? Where should @id be used? What should @id be set to? Thanks for the insight!
Intermediate & Advanced SEO | | RosemaryB0 -
What is a good, structured link building campaign?
I feel like I've tried everything up to this point. I also survived all of the recent Google updates, including the recent EMD update (my site is an EMD). Also I am in the financial sector. I blog every day, I've made some great infographics. I have a very nice website (much better than the competition's), I've done my on-page SEO. I've done the basic link building too. I've hit good business directories, good blog directories (like Technorati), and infographic directories. I've done a bit of comment linkbuilding but I don't see that being very fruitful. I also have a large twitter following + a twitter tribe that shares all of my blog posts. I can't say I've managed to build any sort of community however. My traffic has grown from 0 to anywhere from 80 to 160 visitors every day in just 3 months, and I am happy with that progress but it seems like I have plateaued. Sure I will continue creating content, but what can I do about link building? That's where the results are probably going to come from. I've read all the articles about it, took advice from LinkBuildingSchool.com... but at this point, I'm not sure how to continue. I dont want to continue going after blog comment links, I want quality. Any advice?
Intermediate & Advanced SEO | | MangoMan160 -
Strategies in Renaming URLs
We're renaming all of our Product URLs (because we're changing eCommerce Platforms), and I'm trying to determine the best strategy to take. Currently, they are all based on product SKUs. For example, Bacon Dental Floss is: http://www.stupid.com/fun/BFLS.html Right now, I'm thinking of just using the Product name. For example, Bacon Dental Floss would become: http://www.stupid.com/fun/bacon-dental-floss.html Is this strategy the best for SEO? Any better ideas? Thanks!
Intermediate & Advanced SEO | | JustinStupid0