Any Plans to Add More Complete Inbound Marketing Data (ie conversion tracking) to Moz Analytics?
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Anyone know if there are plans to add more complete Inbound Marketing Data (ie conversion tracking) to Moz Analytics? The kind of stuff you find in the excel report demonstrated in the recent Moz Blog post by Aaron Friedman http://moz.com/blog/storytelling-through-data-a-new-inbound-marketing-seo-report-structure
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Hi Ricky,
Thanks for the question!
Adding goals from GA has always been something we intend to do at some point. We just need to figure out a way to do it that doesn't duplicate GA and adds some extra data or value.
Would we ever add CRO functionality? Maybe one day, but for now we are focused on the top of the funnel - for example I don't see us adding Moz javascript snippets to the page any time soon to track user behaviour.
What would you find useful? Where are your pain points around measuring conversion?
Thanks,
Jon
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