Moz / more changes on the way?
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I love Moz and the community and all the tools here. I admit I haven't rolled around in all the new things rolled out a few months ago.
I thought there were more changes on the way but I wasn't sure if those already happened and I missed them or if I need to be patient?
Affiliate program, client reporting?
Thanks for any response. Have a great weekend!
Matthew
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Hi Matthew,
Thanks for the question. There are a lot of changes and improvements that were already rolled out with Moz Analytics. Some of the more prominent ones include:
- A more robust custom reporting platform
- A new integrated brand & mentions section that allows you to track mentions of branded terms, competitor mentions, and industry conversations.
- More integrated link data with link opportunities called out
- An expanded rankings section
- A new traffic-focused dashboard showing metrics and progress across your different inbound channels
- Matt Brown wrote a field guide to the tool soon after launch which provides some more details: http://moz.com/blog/a-field-guide-to-moz-analytics
- Another addition you might not know about is a new alerts feature as part of Fresh Web Explorer. This allows you to set up email alerts anytime your brand is mentioned in web content that was recently published. It's like Google Alerts, but more robust.
All that said, this is a platform that we are very actively working on. A few things that are up and coming in Moz Analytics:
- Monthly timeframes, which will allow you to see your data broken down by month for higher-level views and comparisons.
- Better interfaces to gain insights now that so much keyword data is Not Provided
- A little further out: A new section focused on measuring the effectiveness of published content and finding ways to make your content marketing more effective.
We are also focused on making improvements to some of our most popular tools, like Open Site Explorer and Fresh Web Explorer.
We went through a period in which our tools were a bit stagnant while we worked to ship the Moz Analytics platform. Not that it's out, we will be shipping new capabilities and features very frequently.
If you have specific features you are looking for, I encourage you to add them to our feature request forum. We try to make sure we respond to each request so you have an idea of where it lies in our current priorities.
I hope that helps. Let me know if I can supply any more details.
Best,
Adam
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Hi Matthew,
Thanks for the post and glad to hear you're enjoying Moz Analytics!
Regarding the Affiliate Program, it's been placed on hold for the moment. I'm not sure when it will be renewed, but I'm sure it won't be too long. And I'm not sure what you mean by client reporting, but custom reports for campaigns are now up and running. We're hoping to have the monthly time frame up by the end of Q1 and multi seat out by the end of Q2. Hope this helps!
Best,
Sam
Moz Helpster
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