How to Build SEO Focused Pages?
-
Your help please as with so much kicking around about what is best practice us poor novices havent got a chance to keep up!
My site www.over50choices.co.uk focuses on personal finance for the over 50s and one of the product sets is Funerals: I have c40 pages on the subject and 25 pages with the word "funeral" (eg funeral plans, how to arrange a funeral, funeral directors, funeral planning etc) in the URL, Title & H1 Tag - individually each page explains specific elements of the "process" and solutions to them eg purchasing a "prepaid funeral plan" all of which were optimised for specific Keywords (because thats what i was advised was best practice 6 months ago).
Am I correct in thinking that in the new world ie post Hummingbird et al, that a better strategy is to use the "product home page" as the core landing page, with sufficient content to summarise what's on offer, covering all of the individual subjects from each pages in an umbrella/topic kind of way?
And to still retain the linked pages from the core landing page, as they will contain the detailed information?
Many thanks
Ash
-
Thanks Rand I really appreciate your response - I feel a site overhaul is imminent!
Ash
-
Hi Ash - I'd generally think about this from the perspective of searcher intent. For example, if the intent of most searchers querying a keyword like "funeral plans" is to learn more about how to arrange a funeral , then it's fine to target both query terms on a single page and make the title something that captures both targets. However, when there's less overlap and the searcher is seeking more specific information (e.g. a query like "prepaid funeral plans" may be looking to compare services, prices, understand what's included, what might be out-of-pocket, etc), then an individual page targeting that term/phrase/intent is wise.
I think you nailed it with the concept of a core product page with a good overview that then links to additional resources going into more depth.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am planning to move our DNS to new hosting, but worry re: our SEO ranking will be jepordized; is that a valid concern?
If moving to new hosting causes SEO loss, what can be done to mitigate loss in SEPR?
Whiteboard Friday | | Chermak0 -
Responsive Website Without Losing SEO Benefits
Hi All, I have been asking questions pertaining to making a site mobile friendly without jeapordizing the benefit of SEO. However, I have been suggestion ways to do it; So, I would like to broadly pose the question and receive advise on how some of the professionals would go about making changes or not. I have a site that is going pretty strong for some keyword on all search engines, it is Yahoo hosted and was created with SiteBuilder, wtihout losing any SEO Benefit I wouldl ike to know if this was your company how you would go about making the site responsive to mobile, ipads, etc... thanks Jim
Whiteboard Friday | | jimmy02250 -
Will the link back to my site be worth building them one for free?
To clarify, I am in the running to be awarded a project by a college in my area. They want to pay NOTHING for me to have my designers and developers build a site for them. If I don't want it several other companies will do it (or so they say). This site will be used to promote an event that is held annually in different major cities around the world. (online registration, pay online, etc) The weird part to me is the governing body of this event has the hosting city build their own website and promote the event on their own so every year they reinvent the wheel with a whole new website (not smart I know). **Is this worth it for me? ** The attendees will be almost exclusively from colleges and all have edu. websites and emails they will be using to register. There will be about 1,000 attendees I do get a link giving my company credit for building the site at the bottom of every page BUT..... I realize any love my site gets from the search engines will be next to nothing, right? (its a BRAND new domain and by the time it start getting any recognition the event will be over and it will be abandoned plus it will be watered down bcs they can tell its a site I built). Is it possible that when one of the attendees tweets or links to the page my site could get a little love? If I impress my contact that is sending me this 'business' I know it will turn into more paying work.............. **Thoughts? Opinion? Is there a silver lining i'm missing? Is this a dumb move? ** Thank you for your time and any response! Matthew
Whiteboard Friday | | Mrupp440 -
Temporary landing pages and SEO
Hi guys! I have a question that has been running through my mind for quite a while now. On our company, we offer different products that we put on specific landing pages (one per product). This products are "live" on a 20 day period. Right now, when the product expires, we put a label "This product expired" and return a 404. Is this the right way to do it? Take into account that keeping the page "alive" is not an option. The options would be: 301 redirecting to another listing (should I worry about this implementation being wrong? Wouldn't Google find it suspicous that lots of pages redirect to the same listing?) Return a 200 instead Thanks for your time!
Whiteboard Friday | | lhernandezBum0 -
Connecting SEO with Your Clients Objectives
Hi Guys, This question is specifically towards trying to make the connection between achieving clients objectives based on your SEO initiatives. Google Universal SERP's tends to make me try to think towards devising more of an online strategy rather than a specific SEO strategy. Whilst obviously social, video, content marketing and all that is increasingly important channels. I think it makes our actions based on trends rather than what matters most for the site to be visible - gain traffic & links (but not limited to this). Questions: 1. What framework or thought process do you use when devising a tailored SEO strategy for your clients? 2. How do you translate all onsite SEO initiatives off-site? I know there is no one fits all answer, however I would truly like to seek the SEO experts out here. Please use your example (not mine) as I think it will best help you answer this question. Note: No reference to the digital marketing framework by Avinash, I am already familiar with this. I have also not made this as a discussion, as I would truly like to get feedback from successful SEO's. Thank you for your answers in advance, Vahe
Whiteboard Friday | | Vahe.Arabian1 -
Is there a better map buidling platform than Google Maps for SEO purposes?
I'm about to publish a blog post and white paper on the Sierra Wine Country (over 100 wineries in the mountains between Sacramento and Lake Tahoe) to my website http://thingsyoushoulddo.com. I'd like to provide an embeddable map. Last week in the whiteboard Friday, Rand talked about how a vimeo embed could link directly back to your website vs. a youtube embed that leads back to youtube. Is there anything similar in the map creation world?
Whiteboard Friday | | juliemarg0 -
Local SEO- Multiple businesses at one address
Rand was talking about the importance of address format being exactly the same across all citations in last week's WBF http://www.seomoz.org/blog/local-seo-checklist-for-new-sites-whiteboard-friday. But what about business name? I have two unrelated businesses at the same address and am in the process of updating/adding citations for each. Will duplicate citations (identical addy, different business name) harm my Places ranking? Any suggestions? David
Whiteboard Friday | | watkinsheating0 -
How would you Oustsource Link Building if your budget is $200?
Hi, We all know that Link building is a tough job which requires persistent effort , and for a content creator it takes focus away from his job , which is "creating content". So content producers resort to "outsourcing" their link building. Now, unlike business/ enterprise , professional SEO's cost a fortune and beyond reach of an upcoming content creator. So he/she resorts to cheaper link building mediums like Forum Posts , Blog Comments , Article submissions , automate bookmarking site submissions etc. All the above software relatively do not cost much ($50-$100) BUT create links which do not have much value and hence not desirable. ============ My question is - ============= How can a content producer (like me) with a budget of meager $200 spend his money to get "most value" out of his link building activities
Whiteboard Friday | | krishru0