A/B Testing.. Are you doing? how is it been? What do you think would be the best path for who is starting now?
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Hey Mozers,
One of my 2014 resolutions is to start doing A/B Testing, so far I have been following "best practices" and "common sense" when comes to website design, but I would like to go above and beyond.
I was hoping a could get a few tips some of you that are already doing A/B testing.
How is it been? Do you see a great ROI? What do you think would be best path for who is starting now? Any book or links you would recommend?
Thanks
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Hi Filip,
Check this article out - http://blog.kissmetrics.com/100-conversion-optimization-case-studies/ - 100 case studies broken down in simple format. By having 100 case studies one can really see there is no right / wrong and one approach for all websites, but at the same time some outstanding tips and observations. 1 thing I have learned: keep it simple, ideally focus on 1-2 main messages on your homepage, even though you burn to highlight 10 different things you feel is so great about your business.
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Hi Felip,
I really like this page: http://whichtestwon.com/ - it shows different A/B testing people have conducted and results. You can get some ideas from this.
When I first started, I also read this blog post from Optimizely.
Other tricks I did was to visit competitor websites and see what they are doing to get ideas for my own A/B test.
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