After a website redesign, what is the impact and is it a good practice to use /v2/ naming convention?
-
Hi mightyful SEOMoz community.
We just launched a redesign of our commercial website from
https://www.data-field.com/v2/
All URLs from previous website were 301 permanent redirect to the appropriate page in the new website, and the root domains ( /, /v2/ ) send the users to their own language content /v2/en/, /v2/fr/, /v2/zh/
Up to here everything is fine. But then I setup the usual "Share" buttons, only to find that they were displaying a "0" count.
Then I realized that it was because of the root URL change from / to /v2/
My question is the following:
1. Is using /v2/ a good practice?
2. If yes, then should I link the Social tool to https://www.data-field.com/ ( only ) instead of linking it to the actual page in the address bar?
Thanks for your answers.
-
Yes, it is quite simple to fix. I think I will follow your recommandation. It'll reduce the levels of redirections ( there is still the redirection to the appropriate language that I don't want to remove ) and make the urls cleaner.
Thanks for your answers.
-
You would be redirecting your entire site. Whenever you use a redirect, you are losing some link authority. For a single redirect only a small amount of link juice is lost, but if you ever encounter multiple redirects, the effect is amplified.
It is common to redirect when necessary, but the case you shared is completely unnecessary. Additionally, you are adding an extra term, "v2" to your URLs which is not helpful to users or programmers.
In summary, using the /v2 directory in the manner you suggested is easily corrected. You should fix it.
-
Thanks for your answer.
Would it be "detrimental"? Or simply not very clean?
-
Is using /v2/ a good practice?
No. The subfolder would be used during testing. Once the redesign is complete, the /v2 would typically be removed and the redesigned site would replace the old site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redesign Just Starting - Should I Leave The Previous Incomplete Site or Setup A Temporary Holding Page and Redirect Previous URL'S?
Hi All I've picked up a new website project and wanted to ask about the best way to proceed with the current site during the development process. The current site is incomplete although it has been live for a while and has over 80 pages in the sitemap. Link to site https://tinyurl.com/ychwftup The business owner wants to take down the current site and simply add a landing page stating "new website coming soon". From an SEO perspective, am I better to keep the current site live until the new site is ready? Or would it not make any difference if I setup the landing page and add 301 redirects from each page in the sitemap to the landing page. Many Thanks In Advance For Any Assistance
Web Design | | ruislip180 -
Thinking about redesigning site to reduce bounce rate - have a couple of questions
BACKGROUND Im looking at redesigning the website for a creative consultancy to improve the user experience. The website is mainly an image portfolio along with “press”, “our services”, “about us”, “contact” pages. I originally designed the website a few years ago and when we did, we wanted to make the image portfolio the most important feature. So we made it a full screen JS image slider with lazy loading of images, so that there are about 40 full screen images on the homepage that rotate. From a users point of view i still feel this is the best system as it very quickly allows them to browse the portfolio, which we looking for a creative consultancy is their UPS (unique selling point). The site has a very strong backlink profile compared to its competitors in the SERPS it has about 20-25% increase in PA and DA. But our site has been slipping down the rankings in recent years / months. From spot 1-2 to about spot 5-7. MY HYPOTHESIS I think that the reason the site may be dropping back in the SERP is that although its a very usable site, all its portfolio information is “too easy to find / view” and results in a user coming to our site, seeing everything they need to see, then bouncing back to the SERP. Our site has a bounce rate of 40-60%. Where as on competitors sites, their “portfolio” is a separate page off the homepage, so a users has to click through to a separate page, and even if they don't like the design content of the portfolio it doesn't get logged as a bounce. MY QUESTION Does bounce rate affect SERP ranking ? Could the sites SERP performance be improved by redesigning the site to put the portfolio on a separate page so a user would have to click through to it, if that would get the bounce rate down, would the site see a benefit even if people still clicked back to the SERP results eventually after seeing our portfolio, even though it wasn't a true 1 page bounce ? Dose time on site affect SERP ranking ? Is there a way i can see a competitor's bounce rate ? Would welcome any other thoughts inputs on this matter.
Web Design | | sl_pa0 -
Directing a domain.com/BLOG to a different host
Hello,
Web Design | | SharonEKG
i cant seem to figure out how to approach this matter. we have a website and a domain setup in one place and we wanted to setup a blog for that website on a different hosting, what do i have to do to link between the two to make it so when a user type domain com /blog he will get to our blog that is hosted on a different hosting plan? with the blog hosting plan we received a temporary domain that does not expire but i have been told that if i redirect to that temporary domain it wont work correctly also, if we do manage to go through that process will accessing the blog will the URL show domain com/blog or will still show the temporary given domain? is my only option is buying a new domain and just link between the two? Thanks!0 -
Homepage Gateway for Website Divisions (Residential / Commercial) Bad for SEO?
When a website offers multiple divisions for products and services would it be a good SEO practice to implement something as Culligan does by having their homepage be a sort of gateway to the different divisions of site (home, office, commercial, industrial)? 2DaYz
Web Design | | m-johnson0 -
Domain name change
Dear team, If a website with a domain name - example - raisins.com wishes to change to peanuts.com is this a dangerous task or a relatively simple one? I hope that by keeping my Q short, provides ease.
Web Design | | AdrianCGreen0 -
SEO Consulting for HUGE Website. How Big Is TOO Big Of A Change?
SEO Consulting for a HUGE Website. Their h1 tags have instagram/twitter, h2 have their menu/what's trending and h3 is the article title. Here's what I want to do... MY MAIN QUESTION: This site has tens of thousands of pages, all articles beyond the few dozen category/tag pages they have. If I change the structure to the following, will it be too much of a system shock to Google? Will this actually HURT them? Currently on the site: - h1 tags point to Twitter/Instagram sidebar widgets
Web Design | | BrianGilmore
h2 tags point to the menu/what’s trending section (which is the same on every page)
h3 points to the Title of the Article I want to change it to this: - h1 tags should delineate the article's name. That's all they should really be used for.
h2-4 should be reserved for article subheadings to be used by the editorial staff. EDIT: 30% of their >11 million monthly uniques come from search. I don't want to eff with that, but the way that NONE of their pages have optimized words, they have no sitemap, webmaster tools and are still doing this well makes me think that even putting in minimal changes to tidy things up will help them bring it to 70% organic search.0 -
Blog.yoursite.com or yoursite.com/blog/?
Rand made the following post in 2009. In July of 2013 I question whether this is still best practice. Obviously, much has changed in our industry in four-and-a-half years! "...if you're seeking to maximize your ranking ability for a given piece of content, it's my personal belief that you should, most of the time, keep it on 1 subdomain under 1 root domain (but feel free to use subfolders as it makes sense). Starting a blog? I almost always recommend yoursite.com/blog over blog.yoursite.com. Want to launch a new section of content? Use yoursite.com/newstuff rather than newstuff.yoursite.com." Source: http://moz.com/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Web Design | | JorgeUmana0 -
Can someone suggest a good wordpress plugin for compressing images?
I am building a new website and it has 500+ photo images. I've got less than 100 in there at the moment and the page speed is already very slow. I'm trying to reduce the size of the images before uploading but without a photoshop application it is very difficult. Are there any great plugins for wordpress that can help?
Web Design | | skehoe0