Best way to SEO crowdsourcing site
-
What is the best way to SEO a crowdsourcing site?
The websites content is entirely propagated by the user
-
great answer! More feedback from others is appreciated, but this answer is thorough and well thought out. Thanks!
-
Great question.
A good portion of the SEO value will be created by the format and structure of what the site requires for input and data and the url / sitemap structure. If it is done correctly and the site generates a fair amount of activity and content, then it can be VERY POWERFUL. I have helped several people in the crowdsourcing area and have been amazed at the results. Remember, crowdsourcing by nature is viral, unlike traditional ecommerce, and is providing perceived value for the user so make sure you require participation and content the way you want it to happen.
Here is what you need to focus on:
- Once you target the specific keywords you want to focus on, then you can start to set up the data input/categories that the users have to follow. For example if you are focused on "start up capital" or "investment capital" then make sure you have a section that asks them "Explain what you need start up capital for?" and make sure that the URL structure of that entry (which should become its own page in the crowd sourcing listing uses that keyword when you create it.
- If you want to generate more SEO value, ask several keyword questions in the same entry which auto populate the listing when it is published. For example the first question might be "How much start up capital do you need?" then auto enter "The start up capital I need is....." Then the follow up leading statement would be "I will use the start up capital for the following items....." And again, you will auto publish the leading statements as well as the users entry, which assures that the keywords are being published and indexed.
- Make sure that you require a minimum number of words for the answers so that you force them to generate content. Remember, you are getting the content for free, so make sure you maximize the opportunity.
- Require them to link the crowdsourcing site to their main URL or to post a link on their main site in their footer, in order to publish the crowdsourcing entry.
- Require them to tweet or pin or publish on their facebook page.
- Encourage comments and participation by the authors/users and the people downloading information that will be indexed by google.
Lots of opportunity. Hope this helps..
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way of crawling my entire site to get a list of NoFollow links?
Hi all, hope somebody can help. I want to crawl my site to export an audit showing: All nofollow links (what links, from which pages) All external links broken down by follow/nofollow. I had thought Moz would do it, but that's not in Crawl info. So I thought Screaming Frog would do it, but unless I'm not looking in the right place, that only seems to provide this information if you manually click down each link and view "Inlinks" details. Surely this must be easy?! Hope someone can nudge me in the right direction... Thanks....
Intermediate & Advanced SEO | | rl_uk0 -
Google Rank 0 - Best way?
We are trying to create tables or bullet points on each of our pages summarising the content of the page and get it to rank on position 0 on Google. This technique worked for some searches but not all so we were wondering: Is it beneficial to add links or not ? Is there a keyword limit? We are on Magento 2 if that helps. Thanks James
Intermediate & Advanced SEO | | JamesDavison0 -
How to best add affiliate links in a way that minimizes panda risk?
We have a site of about 100.000 pages that is getting several million of visitors per year via organic search. We plan to add about 50.000 new pages gradually in the next couple of months and would like to add affiliate links to the new pages. All these 50.000 new pages will have unique quality data that a team has been researching for a while. I would like to add in the area under the fold or towards the end of the pages in an unobstrusive way affiliate links to about 5 different affiliate programs with affiliate links customized to page content and of real value to visitors. Since affiliate links are one of the factors that may trigger panda I am a bit nervous whether we should add the affiliate links and if there is any way of implementing the affiliate links in a way that they may be less likely to trigger panda. E.g. would you consider hiding affiliate links from google by linking to intermediate URL (which I would mark as noindex nofolllow) on our domain which then redirects to the final affiliate landing page (but google may notice via chrome or android data) ? Any other idea?
Intermediate & Advanced SEO | | lcourse0 -
Is it posible to improve site rankings working only with an other site?
Hi everyone, i´ll try to explain a situation is happening to me, i´m goint to try to explain the case (im writing the sites without links for explication purposes. Site 1: Adventurerooms Site 2: Adventureroomsmallorca Site 3: Adventureroomsmadrid (the new site) What happen is that at first there was only Adventurerooms and Adventureroomsmallorca, Adventurerooms was for Madrid and linked to the one in Mallorca too, was kind of giving the information for Madrid but in first page split with a link to Mallorca. In a new strategy we create Adventureroomsmadrid for Madrid, and leave Adventurerooms for Spain (with links to Adventureroomsmadrid and Adventureroomsmallorca. We redirect the info for Madrid in Adventurerooms to Adventureroomsmadrid with 301 redirections. We work during this 3 months in Adventureroomsmadrid making content in the blog, and improving (now Adventureroomsmadrid is Moz 15 (perhaps even more), and Adventurerooms is Moz 10. Surprising Adventurerooms is getting better in its search rankings, even when we took away content from it and even without working well. Adventureroomsmadrid is also improving but not as much as Adventurerooms (i know that is a new site, only 3 months), but Adventurerooms gets better results with no content and only DA of 10. I hope i´ve explain the case with my english so the question is: "Is it posible to improve site rankings working only with an other site?" Thanks in advance
Intermediate & Advanced SEO | | webtematica0 -
Viewing search results for 'We possibly have internal links that link to 404 pages. What is the most efficient way to check our sites internal links?
We possibly have internal links on our site that point to 404 pages as well as links that point to old pages. I need to tidy this up as efficiently as possible and would like some advice on the best way to go about this.
Intermediate & Advanced SEO | | andyheath0 -
Merging 11 community sites into 1 regional site
I am merging 11 real estate community sites into 1 regional site and don't really know what type of redirect should I use for the homepage?, for instance: www.homepage.com redirect to www.regionalsite.com/community-page Should I 301 this redirect? If yes, how could I 301 redirect a homepage to an internal page in my new site? Cheers 🙂
Intermediate & Advanced SEO | | mbulox0 -
How can we improve the seo on our site?
Hello everyone. I have been reading through this site for a while and tried to put everything together that I have learned so far. Would any of you mind looking at our site and providing any pointers or areas we can still improve on or areas I completely missed. I appreciate any feedback you can give! Our site is faithology.com Thanks again! Brandon
Intermediate & Advanced SEO | | BMPIRE0 -
Site has no SEO done on it. It wasn't considered during design. What to do first ?
They opted for videos to explain to people what the website is about, but it ain't working for them. What steps would you take in order to get this site to rank higher without completely changing the design(changing design is out of the question they are low on funds). They also built a blog on wordpress.com and added a .me domain to it. For obvious reasons I'm not mentioning the website.
Intermediate & Advanced SEO | | ternit0