Flash site ranking well for a competitive keyword
-
Hello Mozzers,
Thought we'd get the group's opinion on this: This site (power lead generation) is ranking for the keyword "lead generation" on Google.ca at the 5th position organically . It's performing even better than some of the better optimized sites with more content related to this keyword. Any input would be appreciated.
Cheers,
SEO5..
-
Thanks Brady, the backlink profile looks clean.
-
The TLD element is definitely a strong point.
Something else to consider: have you investigated the website's backlink profile? Especially given the industry, I wouldn't doubt there was some manipulative link practices going on with the anchor text "lead generation" from spammy sites.
Just a thought.
-
Thanks for putting this one out there. This would probably make for a pretty interesting case study. You might as well track it.
They aren't doing anything that would help a flash site work with on-page. Though there is a title attribute for Power Lead Generation.
-
Thanks Travis,
It does seem like the .ca is playing a big part in their rankings. I agree, would be very surprised if the site keeps ranking in the long haul.
-
I would side on the fact that it's a partial match domain which was created in 2006. As Takeshi stated, the .ca TLD is definitely helping as well. It appears that they have a lot of branded/partial match anchor text.
The site appears to be getting a lot of links from jobs.to and nowtoronto.com. There are a few more referring .ca TLDs. It doesn't appear they're really trying to link build, so much as posting on job boards. The links aren't terribly high quality, but the quite a few of the referring domains are.
I wouldn't count on this site to rank well in the long game.
-
Thanks Takeshi, appreciate your input.
-
I would guess because it is on the .ca TLD. Google's international search engines favor sites that are on country specific TLDs. Also, the domain is a partial exact match, which still gives sites a small boost when it comes to ranking.
The interactive Flash site may also have positive user metrics (time on site, # of pages visited) which could also help boost its rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deep level category pages not ranking well
Hi Guys, I have pages which are 3 levels deep on this site: **https://tinyurl.com/y7bnwkms ** They are barely ranking even though we have optimised them with category based content. Now it seems it might be a internal linking issue. Also noticed ahrefs has not visited the URL yet. So we are in the processing of installing breadcrumbs, building links from level 2 categories to level 3 (which is that url above) plus building links from blog to these level 3 pages. Also links are all in the sitemap. Besides that do you see anything else we can do? Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
New site. How important is traffic for a new site? And what about domain age?
Hi guys. I've been building a new site because i've seen a real SEO opportunity out there. I'm a mixing professional by trade and so I wanted to take advantage of SEO to help gain more work. Here's the site: www.signalchainstudios.co.uk I'm curious about domain age. This site fairly well optimised for my keywords, and my site got pretty good content on it (i think so anyway). But it's no where to be seen on the SERP's (link at all). Is this just a domain age issue? I'd have though it might be in the top 50 because my site's services are not hard to rank for at all! Also what about traffic? Does Google want to see an 'active' site before it considers 'promoting' it up the ranks? Or are back links and good content the main factor in the equation? Thanks in advance. I love this community to bits 🙂 Isaac.
Intermediate & Advanced SEO | | isaac6631 -
Homepage not ranking in Google AU, but ranking in Google UK?
Hey everyone, My homepage has not been ranking for it's primary keyword in Google Australia for many months now. Yesterday when I was using a UK Proxy and searching via Google UK I found my homepage/primary keyword ranked on page 8 in the UK. Now in Australia my website ranks on page 6 but it's for other pages on my website (and it always changes from different page to page). Previously my page was popping up at the bottom of page 1 and page 2. I've been trying many things and waiting weeks to see if it had any impact for over 4 months but I'm pretty lost for ideas now. Especially after what I saw yesterday in Google UK. I'd be very grateful if someone has had the same experience of suggestions and what I should try doing. I did a small audit on my page and because the site is focused on one product and features the primary keyword I took steps to try and fix the issue. I did the following: I noticed the developer had added H1 tags to many places on the homepage so I removed them all to make sure I wasn't getting an over optimization penalty. Cleaned up some of my links because I was not sure if this was the issue (I've never had a warning within Google webmaster tools) Changed the title tags/h tags on secondary pages not to feature the primary keyword as much Made some pages 'noindex' to try and see if this would take away the emphases on the secondary pages Resubmitted by XML sitemaps to Google Just recently claimed a local listings place in Google (still need to verify) and fixed up citations of my address/phone numbers etc (However it's not a local business - sells Australia wide) Added some new backlinks from AU sites (only a handful though) The only other option I can think of is to replace the name of the product on secondary pages to a different appreciation to make sure that the keyword isn't featured there. Some other notes on the site: When site do a 'site:url' search my homepage comes up at the top The site sometimes ranked for a secondary keyword on the front page in specific locations in Australia (but goes to a localised City page). I've noindexed these as a test to see if something with localisation is messing it around. I do have links from AU but I do have links from .com and wherever else. Any tips, advice, would be fantastic. Thanks
Intermediate & Advanced SEO | | AdaptDigital0 -
Large Site - Complete Site URL Change and How to Preserver Organic Rankings/Traffic
Hello Community, What is your experience with site redesign when it comes to preserving the traffic? If a large enterprise website has to go through a site-wide enhancement (resulting in change of all URLs and partial content), what do you expect from Organic rankings and traffic? I assume we will experience a period that Google needs to "re-orientate" itself with the new site, if so, do you have similar experience and tips on how to minimize the traffic loss? Thanks
Intermediate & Advanced SEO | | b.digi0 -
Why does this site rank above us?
We own www.discountbannerprinting.co.uk and over the last 8 months have built some decent guest post, charity and customer links but still we seem to be beaten on good words such as banners, banner, vinyl banner, pvc banner etc by this website www-signfirm.com we just cannot figure out how this is happening and would be very grateful if someone with great wisdom could give us an in-site into why this is happening and we would be very grateful..
Intermediate & Advanced SEO | | BobAnderson0 -
Rank keeps decreasing - Is my site penalized
Hello, I have run into a bit of a predicament. All of my search terms keep dropping on a monthly basis, even though I am adding quality guest posts every month. Even if I get a handful of articles on semi-popular sites my ranking still drop. I am wondering, is my site penalized? My metrics also over exceed my rankings using both the Moz metrics and pagerank. I have a PR of 5 and domain rank of 50+ and I am still getting outranked on every term by people with lower metrics (PR 2 and DR of 30) In the past I have done mostly article syndication through sites like ezinearticles and isnare, but that was about 5 years ago. I have also done a couple of the "pay $50 for 100 directory submissions" once but that was also about 5 years ago. Has anyone experienced anything like this? Anyone have any advice? As you can probably tell I am getting really frustrated. P.S. - This is happening for all pages on my website, not just particular pages. Is is possible to get a site wide penalty, and if so, what can be done about it?
Intermediate & Advanced SEO | | Mjstout0 -
Keyword Ranking Question
I have recently hired a SEO company to help with our keyword. My question is what are the best tools to use to verify what that are reporting. I can do an unpersonalized search, but I am likely still getting the my local results. I have been using the SEOmoz rank tracker in the past but for some reason it is not able to retrieve results over the past day or so. Are there any other good tools to check ranking for an exact url at the for non-localized, non personalized results? Thanks for the suggestions.
Intermediate & Advanced SEO | | fertilityhealth0