Press Release, yay or nay?
-
Hi guys,
I've got an ecommerce client who has asked if we should generate a press release when they add a new range of products/add a new brand?
Is this a good idea?
Do we just publish it on their blog or do we send it our to PR websites to distribute with links back to the site.
I don't want it to be spammy, just announcing a new brand. Any thoughts or advice would be appreciated.
Thanks
-
Does the client have a PR team or anyone that reaches out to writers when there is a story like a new product or brand? If not, that needs to happen first. Hire or contract PR help, best with someone that already has contacts that you can benefit from.
When you have that, then yes, press releases are helpful to get the word out about a new product or brand. But don't rely on the press release itself to bring recognition, stories, or anything else. Press releases like any other piece of content needs to be promoted to the wider audience.
On the technical side, press releases should not be used for link building. A well executed press release along with the right promotion will bring links, but not from the release itself.
-
YAY! Chirs hit the nail on the head. Also we as Online Marketing people forget sometimes that we are not the only channel in a marketing portfolio. PR done right is a big win all by its self, even if it doesn't help with your rankings. (But do remember the nofollow that way we can make sure it doesn't hurt your rankings.)
-
YAY
Press releases are fine but what Google likes is nofollow links on them. The reason they can be helpful is they can let people in a niche know about your awesome brand/product and can leave to people visiting you via the link (which is no follow don't forget!). The how to do a press release is a bit more than I'm willing to type here but i'm sure there are some great guides out there on how to make a great press release.
It's best to remember the who what why & when type jazz on a press release.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Online press coverage: publications asking for fee to add backlink. Should I pay?
For the last few years I've been gaining steady backlinks for my clients by producing online press releases for them (e.g. publishing results of a survey they commissioned, or their expert opinion on recent news, etc). The online coverage included a backlink naturally or by me just asking the publication nicely. But recently I'm finding that publications are asking for a fee to publish the article (with a link) or they will publish the article for free, but will add a link for a fee. Note: these publications aren't link-building-sites, they're good DA sites such as https://www.femalefirst.co.uk/ and https://www.moneymagpie.com/ (MOZ DAs of 80 and 56 respectively). The fees are around $200 each. The clients can afford to pay for this type of coverage, but is there a risk in these cases with Google?
Link Building | | AndJH0 -
Back links from press release. How and Who?
Is it thru I can publish article on press release site and get back links? If yes, are those paid? Do you have any one to recommend? Thank you, BigBlaze
Link Building | | BigBlaze2050 -
Press Releases Weekly
Hello, I know this has been answered in the past but we have been doing press releases multiple times per week, and have been getting Great referrals, at the same time our link count is climbing. Can this have a negative effect on the overall site? Should we be doing these less often? Thanks very much!!!
Link Building | | TP_Marketing0 -
To Press Release (or not)?
Hey Mozzers, Our company designs, develops, and manufactures products for a living. Last year we came up with an idea of our own, designed, developed, tooled and produced it all on our own dime. We did all the branding, website, EVERYTHING on our own. The product looks like it's going to be pretty successful. We are now planning on opening our web store tomorrow and expect to be selling and shipping product tomorrow. The product is an iPhone accessory that basically turns your iPhone into a wearable POV camera similar to GoPro. Check it out at http://miveu.com. I'm wondering if we should actually do a press release about the opening of our web store. I only say this because it seems like a natural thing to do at the moment. That said, it sounds like it could actually hurt us. If this is a good idea, what's the best channel. Doesn't need to be the cheapest channel, but one that will spread the word. I guess the real question is, "how can we drive traffic to our site?" over the next few days. Please don't bash me after looking at our site. While the site looks great IMO, we have done ZERO SEO work to this site. This includes even the most basic novice work, like titles and descriptions. To this point, we have focused all our efforts on getting the product to market, getting the website running, getting the store ready, etc. I do plan on doing some SEO work soon or maybe even hiring and agency to do it. For now, we just need to get selling. 🙂 BTW,,, we have gotten some pretty good exposure by exhibiting at CES and have won several awards. Our reputation is extremely important to us and we don't want to do anything that could tarnish our reputation, now or in the future. I look forward to all your thoughts and feedback. Cheers!
Link Building | | dmac
David0 -
Press Release- Is it worth it?
I have seen a lot of Press Releases used to generate links. Is this a tactic that is worth it? If so what are the best sites to use for the PR? Any suggestions or examples? I am more than willing to do PRs; i just want to be able to focus my effort on things that will have a return. Thanks!!
Link Building | | jgmayes0 -
Video on press releases
Can I use the same video (hosted on my website, static URL) for 2 completely unique press releases/articles)? Would this make it less unique although the subject on those to press releases would fall into the same category (travel) but will have different content?
Link Building | | echo10 -
Press Releases for seo links?
With panda etc is publishing Press Releases with prweb etc a strong seo method of getting good links form strong domains?
Link Building | | DavidKonigsberg0 -
Google penalizing sites because of press release pages?
Does anyone know of situations i can look up where Google penalized a site because of press release pages (hosted on a non owned major site like prweb or whatever), where the prweb page obtained back links from a group of sites that Google felt was part of a "farm"?
Link Building | | joemas990
