Press Release, yay or nay?
-
Hi guys,
I've got an ecommerce client who has asked if we should generate a press release when they add a new range of products/add a new brand?
Is this a good idea?
Do we just publish it on their blog or do we send it our to PR websites to distribute with links back to the site.
I don't want it to be spammy, just announcing a new brand. Any thoughts or advice would be appreciated.
Thanks
-
Does the client have a PR team or anyone that reaches out to writers when there is a story like a new product or brand? If not, that needs to happen first. Hire or contract PR help, best with someone that already has contacts that you can benefit from.
When you have that, then yes, press releases are helpful to get the word out about a new product or brand. But don't rely on the press release itself to bring recognition, stories, or anything else. Press releases like any other piece of content needs to be promoted to the wider audience.
On the technical side, press releases should not be used for link building. A well executed press release along with the right promotion will bring links, but not from the release itself.
-
YAY! Chirs hit the nail on the head. Also we as Online Marketing people forget sometimes that we are not the only channel in a marketing portfolio. PR done right is a big win all by its self, even if it doesn't help with your rankings. (But do remember the nofollow that way we can make sure it doesn't hurt your rankings.)
-
YAY
Press releases are fine but what Google likes is nofollow links on them. The reason they can be helpful is they can let people in a niche know about your awesome brand/product and can leave to people visiting you via the link (which is no follow don't forget!). The how to do a press release is a bit more than I'm willing to type here but i'm sure there are some great guides out there on how to make a great press release.
It's best to remember the who what why & when type jazz on a press release.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitting Same Press Releases to Different Sites
Hi, Is it a good idea to submit the same press release to many different press release web sites? if yes, how many a day?I haven't try this yet since i always use paid press releases submission Like: Prweb.com and Prlog.org (Paid) But this time i want to try 50 top free PR websites. so i wandering if its good thing to do! Thank You!
Link Building | | KentR0 -
Press Releases - duplicate content
Does anybody know if Google makes allowances for duplicate content from press releases? If you submit a press release to a press release distribution service, does it have to be different? Any help would be much appreciated.
Link Building | | AAttias0 -
Press Releases for RU, DE, UK, AU and ES?
Does anyone have any recommendations for press release distribution services in RU, DE, UK, DK, AU, ES and/or Hungary? Thanks!
Link Building | | theLotter0 -
Share with Mozzers: Press Release List - French Language
Can you share with us here the best press release sources for french language. It would be nice, if can share here the Sources, like a Web-Directory list on seomoz, but to do the same maybe for most high quality/trusted sources for french PR. Thanks.
Link Building | | leadsprofi0 -
How to Handle Press Releases for Multi National Sites
Hello Moz Community, We are currently in the process of launching new ccTLDs. We need to know how to handle this from a press release perspective. Scenario: If we have a global press release, should we release a version for each one of our TLD's within the wires? Or how should this be handled. Thank you, Valerie MacDonald
Link Building | | Adventures0 -
Press Release- Is it worth it?
I have seen a lot of Press Releases used to generate links. Is this a tactic that is worth it? If so what are the best sites to use for the PR? Any suggestions or examples? I am more than willing to do PRs; i just want to be able to focus my effort on things that will have a return. Thanks!!
Link Building | | jgmayes0 -
Submitting Same Press Release to Multiple Sources
I've never considered this as a good practice, but is there any benefit to submitting a press release to one PR source, then going to other PR sources and submitting the same content? My main goal, currently on one project, is the soul purpose of link building and backlinking. I see this as duplicate content, although I am seeing competitors submitting the same press release multiple times trying to reap some sort of benefit from it. In my honest opinion, I would rather submit 1 different press release each week throughout the course of a month to a quality site like PRLog or PRweb. Comments? Opinions? I would really like to hear them.
Link Building | | TKIGWebTeam1 -
Are press release sites useful?
Many of my clients release newsletters and other peices of content qualify as press releases. I have been wondering if people find that the press release sites such as PRleap or PRweb are useful and worthwhile? If so, which do you feel is the best? Is there any research on this? I am planning to record my results from these sites and perhaps make a Youmoz post in the future.
Link Building | | MarloSchneider6