We can't figure out why competitors have better position(s) in Google
-
We are using MOZ analytics for some days now, and it really helps us with important information about our rankings.
I hope you guys can help us out with the following particular case;In google.nl (dutch) we rank position #18 with the following searchterm 'sphinx 345' one of our competitors rank position #3.
We used the MOZ On Page Grade tool to find out some details about the two pages:
Our page #18: http://goo.gl/cTsbmI
Competitor page #3: http://goo.gl/qk21sMOur page hits an A and Keyword usage for "sphinx 345" = 52
The competitors page hits an A too and Keyword usage for "sphinx 345" = 45About the link structure; for our page there is no link data found in Open Site Explorer. The url exists about a year and a half now.
I'm also very sure we have many internal links to this url.
Does Google and other crawlers have a hard time to crawl our site?(it's a Magento site, our competitors do have custom-made e-commerce systems, maybe that has something to do with it?)As i were saying;we can't figure this out. I hope you guys can help to get us any further.
Regards,
Wilco
-
hi Oleg,
We fixed it. We edited the textblock and added some prominent links. Now we wait for G;)
Also we will continue to edit other page the same way. -
We had some issues to edit these textblocks above the brandpages, but i just fixed this problem and we will start to rewrite some of those text and add some popular/important links to these textblocks asap. Thnx!
-
On http://www.badkamerxxl.nl/f/merk-sphinx/, in the top paragraph.. maybe mention the 345 series and link to it? That would be a strong prominent link.
You'll need to give G some time to reindex structure/links and adjust rankings.
-
On our home/root domain we already have links from brand logo's to the most popular brand pages.
We just fixed our canonical problem as you can see on this page: (other pages are still in page cache, they will get primed this night)
http://goo.gl/d4f2OQAlso fixed alternate rel's and prev/next in head meta.
We also reduced the amount of filters on the brand pages:
http://goo.gl/DXIZAw which should increase the link authority.We already had ALT tags on the product images on page(s) mentioned above.
Maybe you guys have more tips/tricks for better rankings?
-
Hi again Wilco, as Olleg accurately says you must link from authoritative pages, also doubt about this link which you mention as they are very diluted and behind a tab, actually opensite doesn’t detect it nor majestic Seo. NO LINKS AT ALL....
Start linking as Olleg proposes from your root domain as featured article or promote it, or blog on it, put images with links and alts... construct a strong internal link structure and you should see immediate results. Let us know how this works and good luck!!
Cheers
-
Google considers link location for link authority (e.g. header links get more weight than footer/sidebar links). Maybe try adding a "Featured" sidebar widget above your filters and link to your hottest selling sections (would prob improve conversions too )
-
i think you click the first link; which is the 345XS serie, you should scroll down and click the Serie 345 link. (see attached image)
-
Doing what you mention I arrive to another url
http://www.badkamerxxl.nl/f/merk-sphinx/serie-345_xs/
which is not the one you are asking for...
-
Hello Claudio,
We always doubted the internal link structure.
We do have internal links to that particular page on these pages, two examples:http://goo.gl/SRTtn8
Click on second tab 'Specificaties' and look under the specs table.
Maybe the tabs is our problem? Does google have problem with content/links in tabs?http://goo.gl/arxcR5
On the left side you see a 'Serie' filter (checked attached image)
This filter is also in a css div, can google have problems with this also? -
So there are a lot more links on your sphinx page than your competitors so a lot less link authority flows to it (you have way more filters).
As Claudio mentioned, you should get more direct links to that page from your site... "featured products" on your homepage, link from a post in your blog, mention it on category pages (i.e. alle douche).
In addition, you should add rel="prev/next" on pages that have pagination.
-
Hello Oleg,
Thanks for your response. We will fix the canonical problem asap, this is important.
About your first question;
There are many ways to get to that page, for example you can get there by homepage, there are links in the footer. (check attached image)
Once you are on Sphinx page, you can select the Serie 345 link on the left navigation. -
Hi Wilco
Having a quick look I believe you have hit the nail about internal links, I believe you are lacking on those, check if you are linked with do follow links from pages inside your domain that transmits some authority from your root domain and other authoritative sections.
Your competitor has 32 internal links from his own domain, you have none...
In a quick glance I believe that’s your problem and it should quickly solved, maybe you´ll be touching your competitors back in a short time...
Let us know how you manage with this and your results when making a correct internat link building.
Cheers from a very rarely rainy day in southern spain.
-
On your competitor's site, to reach that page I...
http://www.badkamerconcurrent.nl/ > Click "Sphinx" link on bottom > Click '345' in left navigation
How do I get to that page on your site?
In addition, that page has the following tag: rel="canonical" href="" /> [you should either remove it or use the correct url]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No: 'noindex' detected in 'robots' meta tag
I'm getting an error in Search Console that pages on my site show No: 'noindex' detected in 'robots' meta tag. However, when I inspect the pages html, it does not show noindex. In fact, it shows index, follow. Majority of pages show the error and are not indexed by Google...Not sure why this is happening. Unfortunately I can't post images on here but I've linked some url's below. The page below in search console shows the error above... https://mixeddigitaleduconsulting.com/ As does this one. https://mixeddigitaleduconsulting.com/independent-school-marketing-communications/ However, this page does not have the error and is indexed by Google. The meta robots tag looks identical. https://mixeddigitaleduconsulting.com/blog/leadership-team/jill-goodman/ Any and all help is appreciated.
Technical SEO | | Sean_White_Consult0 -
What's another good SEO plugin for WordPress besides Yoast?
I know most people typically use Yoast, we use it on our sites, but we have one site where Yoast is causing a conflict. I wanted to investigate some other options and see what the best solution may be. Anyone else have an effective plugin they like?
Technical SEO | | AdamWormann0 -
How can I stop google indexing an image
I have put a map of cornwall on my site on the Corwnall Page, and for some reason Google.de has picked it up and shows it up in the top 4 images for a search for cornwall? The result is I am getting about 80% of the traffic coming to my site for the search Cornwall (I get about 50 unique visits per day, over 40 a day are landing on the Cornwall page. Is this a problem for my normal SEO as a Close up Magician? Will google start to think my site is about Cornwall? Should I noindex the image (I say that like I know how! - How do I noindex that image? ) Or is any traffic to a site good traffic, I imagine they will be clicking on the link landing on the page and then leaving, which I suspect is not good for google reputation. Any thoughts anyone Thanks Roger http://www.rogerlapin.co.uk Where they land http://www.google.de/imgres?imgurl=http://www.rogerlapin.co.uk/wp-content/uploads/2013/09/map-of-cornwall.jpg&imgrefurl=http://www.rogerlapin.co.uk/magician-cornwall-magicians-hire-cornwall&h=904&w=1000&sz=167&tbnid=9GFlDv3BTz4ikM:&tbnh=99&tbnw=110&zoom=1&usg=__-b4bUYWREU_wAy2M04LrsrkzZpw=&docid=AUFmzso0arbGDM&sa=X&ei=HLZ2UpGYDMrY0QWXp4D4Dg&ved=0CEgQ9QEwAw&dur=2958
Technical SEO | | rnperki0 -
New Site maintaining rank on old URL's
Hi I have a new website going live which has a different page names etc i.e. the old site had pages that are ranking called aboutus.html and the new site is called about.php What is the best approach to maintain the rank and also on orphaned pages Many Thanks
Technical SEO | | ocelot0 -
Google insists robots.txt is blocking... but it isn't.
I recently launched a new website. During development, I'd enabled the option in WordPress to prevent search engines from indexing the site. When the site went public (over 24 hours ago), I cleared that option. At that point, I added a specific robots.txt file that only disallowed a couple directories of files. You can view the robots.txt at http://photogeardeals.com/robots.txt Google (via Webmaster tools) is insisting that my robots.txt file contains a "Disallow: /" on line 2 and that it's preventing Google from indexing the site and preventing me from submitting a sitemap. These errors are showing both in the sitemap section of Webmaster tools as well as the Blocked URLs section. Bing's webmaster tools are able to read the site and sitemap just fine. Any idea why Google insists I'm disallowing everything even after telling it to re-fetch?
Technical SEO | | ahockley0 -
Can a 307 Redirect Pass on a Manual Google Link Penalty?
Hi, I am using a 307 redirect to redirect traffic from an old site which has a google manual link penalty against it to a brand new site. My understanding is that 307 will not pass on link juice which is okay as I'm starting fresh with the new site, but I would hate to risk having the penalty from the old site being passed onto the new site. I am using a 307 in lieu of have a "Click Here to be directed to new site" page.. Thanks in advance.
Technical SEO | | Robdob20130 -
Can't for the life of me figure out how this is possible !! Any ideas ?
I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market. For some reason which I can't figure out Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4. The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/ Why have your homepage in this format ? I would love to hear any theories you guys might have. It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .
Technical SEO | | RuchirP0 -
I am getting an error message from Google Webmaster Tools and I don't know what to do to correct the problem
The message is:
Technical SEO | | whitegyr
"Dear site owner or webmaster of http://www.whitegyr.com/, We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team" I have always tried to follow Google's guidelines and don't know what I am doing wrong, I have eight different websites all getting this warning and I don't know what is wrong, is there anyone you know that will look at my sites and advise me what I need to do to correct the problem? Website with this warning:
artistalaska.com
cosmeticshandbook.com
homewindpower.ws
montanalandsale.com
outdoorpizzaoven.net
shoes-place.com
silverstatepost.com
www.whitegyr.com0