Link Building
-
I have to develop a strategy for link building.
The SEO guy I have been speaking with has started putting links on .edu sites etc .
To me - this "stinks" of manipulating the search engines - which I know we will get stung by at some point.
I hope this isn't standard practice - but I don't know what the best way to improve rankings in terms of links etc.
We sell health products and are starting to put out 3-4 high quality articles per week.
Ideas?
Kind Regards
Martin
-
Thanks @Chris, Sounds totally agreed, one has to know first all about their products/services, employees, audience, market, prices, and competition etc.
-
Marty,
The quest for better organic search marketing today a quest for knowing who and what you are as a company better than your competitors know who and what they are. The depth of your knowledge about your products/services, employees, audience, market, prices, and competition all distinguish you from your competition. A link building strategy takes some facet of those things and packages them into content of some sort--and it takes a networking effort so that others recognize your depth of knowledge.
I mention that because it kind of gives you an understanding of what it is, exactly, that you're tossing on your SEO vendor's plate. A link building strategy is an extension of a business plan and is not something to be taken lightly.
I know plenty of people out there can say "that's all hogwash, just give me some links on a PR 5 site and get on with it." So be it. Competitor like that come and go. If you're in it for the long-haul, start really studying what your audience needs that is not yet being satisfied, then study available channels you can use to tell them how you are the one to satisfy those needs. After you've been immersed in those two things, the content you can use to tell them your story will come to mind. Your "link building" strategy will be the combination of those three things.
-
Hi,
Link Building is now all about industry related : It's not having as many links as you can, but as having health related websites talking about your articles.
Use MOZ tools in order to find those links
Best,
Benoit.
-
Hi Martin,
That doesn't sound to good indeed. I'm still fairly new to Link building myself, but I'm pretty sure that it's not about getting as many (crappy) links as possible by getting your link up on .edu sites. Also I believe that link building is less and less about having your link on other people's website, and more about social media.
I checked out this mozinar recently and thought it had some good ideas about link building now being more about endorsements: http://moz.com/webinars/winning-the-future-of-search-and-seo Maybe it'll help you with your strategy.
Sophie
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasonable Cost for Link Building Service
We need about 5-10 high quality links to our website created every month. We need the link targets researched and outreach done to these sites. The sites most be legitimate and high quality; decent domain authority, real sites, not phony low quality sites. Sites that would show traffic in similarweb.com with decent metrics. We absolutely want to avoid any link building schemes that could get us penalized. I have been told that such a project would take a qualified SEO about 8-10 hours per months (more during the additional month of research, less afterward). As such, what is a reasonable cost for these 5-10 links per month? $300, $500, $700, more? I only want to work with a highly experienced SEO, native english speaker with extensive experience. What is fair? I don't want to overpay or to under pay. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Is a link inside a video player considered an inbound link from the domain the player is embedded in?
Good afternoon...We just added a link to our homepage inside the menu of our video player. In the link below, if you click on the menu icon in the bottom right corner of the video player, you'll see a "Powered by WellcomeMat" link at the bottom of the menu. http://www.wellcomemat.com/video/kt216e25172416n/-Rancho-Santa-Fe/Ca/92067/16596-Via-Lago-Azul/1234567890/ My question for the community is would that link be considered an inbound link from any site that has the video player embedded? So hypothetically, the video player is embedded into www.abcd.com. If a user would click on that link and go to our homepage, would search engines recognize that as an inbound link from abcd.com, even though it sits within our video player? And most of the time, the player sits within an iframe. So that's why I'm not 100% sure. Thanks for reading and for your help! It's much appreciated!!
Intermediate & Advanced SEO | | brian7201 -
How to do Spam Link Analysis before posting a link?
OSE provides Spam analysis for website link profile, Do Moz have a tool to check the link quality before placing a link? How to do Spam Link Analysis before posting a link?
Intermediate & Advanced SEO | | bondhoward1 -
Link Building, when to give up on a possible backlink provider
Hello, I'm doing content marketing, it's working but it's slow and steady. I'm looking for some wisdom here from people that have done a lot of linkbuilding. Phone calls are tending to be a great resource in our niche. But I've got about 10 sites that I've called about ten times each and they're taking up a lot of time. I've mostly narrowed down who to contact but that person won't answer the phone. My question is, when do you give up on a good lead? Do I just try to contact a good person 5?, or 10? times then leave a message, leave a message a week later, then give up? I don't think leaving a message for content marketing in this case would help much. Thanks for the advice.
Intermediate & Advanced SEO | | BobGW0 -
PR links
Its seems that at lot of or competitors are using PR site to place articles with links. They are using the same article across many sites with the same anchor text link - But they seem to be doing very well in the rankings.... I have steered away from this type of linking as I assumed Google wouldn't be keen on this type of activity but I seem to be wrong.... Any views on this?
Intermediate & Advanced SEO | | jj34340 -
Link Building for E-Commerce
Hi, Our on page optimization, albeit for a few dupe content issues, is ok - We have good keyword rich URL's, Titles, H1's and unique product descriptions. So now I want to look at building links that will boost our DA and PA's. We have over 2000 products on the store and around 130 categories/subcategories -and I would appreciate any views on where to start - My initial view is to get backlinks from the relevant manufacturer websites to the "shop by brand" page on our site related to these manufacturers - What other strategies should I look at? Thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Links in body text
From a purely SEO /link juice perspective, is there any benefit to linking from body text to a page that is in a pervasive primary navigation? The primary nav puts a link at the top of the HTML. With the tests done by members of this site, the "first link counts" rule negates the link juice value of a link in the body text if there is already a link in the nav. Now I've also seen the data on using hash tags to get a second or third link, but ignoring that, it would seem that links in the body text to pages in the nav have zero effect. This brings me to another question - block level navigation. If anchor text links pass more juice than links in the top navigation, why would you put your most coveted target pages in the top nav? You would be better off building links in the content, which would create a poor user experience. To me, the theory that anchor text links in the body pass more juice than links in the primary nav doesn't make any sense. Can someone please explain this to me?
Intermediate & Advanced SEO | | CsmBill0 -
What are your thoughts on using Dripable, VitaRank, or similar service to build URL links too dilute link profile???
One of my sites has a very spamy link profile, top 20 anchors are money keywords. What are your thoughts on using Dripable, VitaRank, or similar service to help dilute the link profile by building links with URLs, Click Here, more Info, etc. I have been building URL links already, but due to the site age(over 12 years) the amount of exact match anchor text links is just very large and would take forever to get diluted.
Intermediate & Advanced SEO | | 858-SEO0