Cloaking for better user experience and deeper indexing - grey or black?
-
I'm working on a directory that has around 800 results (image rich results) in the top level view. This will likely grow over time so needs support thousands.
The main issue is that it is built in ajax so paginated pages are dynamically generated and look like duplicate content to search engines.
If we limit the results, then not all of the individual directory listing pages can be found.
I have an idea that serves users and search engines what they want but uses cloaking. Is it grey or black?
I've read http://moz.com/blog/white-hat-cloaking-it-exists-its-permitted-its-useful and none of the examples quite apply.
To allow users to browse through the results (without having a single page that has a slow load time) we include pagination links but which are not shown to search engines.
This is a positive user experience.
For search engines we display all results (since there is no limit the number of links so long as they are not spammy) on a single page.
This requires cloaking, but is ultimately serving the same content in slightly different ways.
1. Where on the scale of white to black is this?
2. Would you do this for a client's site?
3. Would you do it for your own site?
-
-
I wish I could accurately place this on a scale for you. In my opinion I would consider this to be white hat. You have no intent of manipulating search results here - this is completely a usability issue and this is the obvious fix.
-
Yes, I certainly would
-
yes, I certainly would
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Without prerender.io, is google able to render & index geographical dynamic content?
One section of our website is built as a single page application and serves dynamic content based on geographical location. Before I got here, we had used prerender.io so google can see the page, but now that prerender.io is gone, is google able to render & index geographical dynamic content? I'm assuming no. If no is the answer, what are some solutions other than converting everything to html (would be a huge overhaul)?
White Hat / Black Hat SEO | | imjonny1231 -
Recent 2017 Disavow Experience - How long is it taking?
Hello All A client's site recently got hit with links from an XXX neighborhood. My clients site is on the periphery of adult entertainment, think Maxim Magazine, but not in the porn space. These links could be natural, or pushed by a competitor, we definitely did not solicit them. Regardless, dozens of links were established and then found by Google starting in February and a few very important keyword rankings disappeared about 2 months later (after Google found more and more XXX links). The linked to page is the only one that was really hit and it's not a manual action - seems completely algorithmic. We have disavowed all that we can put our finger on but I'm trying to provide guidance as to how long it has taken others to see some type of recovery...?
White Hat / Black Hat SEO | | seoaustin0 -
Is this a black-hat strategy? If so, what category does this fall under?
I am working with a major beauty client who owns an exact-match domain name related to their product that brings in a ton of traffic. They offer great content on this website that is inherently valuable. The catch is that the call-to-action brings users back to the main company site (a different URL). So if they want to "buy the product" or "learn more," they are taken to a different domain (the main company domain). There are 47 links to the main site on the EMD site. There are some slight mentions of the main brand on the EMD site, but it's hardly noticeable. It mostly appears to be a standalone site not affiliated with a major brand. My gut tells me this is black-hat but I can't find a fitting description of this strategy online, and why they shouldn't be doing this. Is this considered a doorway page / doorway site? Is this considered a link scheme? What would you call this strategy? Or is this actually not even black hat?
White Hat / Black Hat SEO | | FPD_NYC0 -
Black Seo --> Attack
Hello there, Happy new year for everyone, and good luck this year. I have a real problem here, I saw in MOZ link history that somehow the "Total Linking Root Domains" is growing from a medium of 30 - 40 to 240 - 340 links and keep it growing. I guess somebody make me good joke, cause i did not buy any link :)) even cn, brasil, jp links, my store is from Romania. How I can block these links I think google will make me bad instead. What should i do? Thank you so much. With respect,
White Hat / Black Hat SEO | | Shanaki
Andrei 0tYg1wB.png0 -
Black Hat SEO Case Study - Private Link Network - How is this still working?
I have been studying my competitor's link building strategies and one guy (affiliate) in particular really caught my attention. He has been using a strategy that has been working really well for the past six months or so. How well? He owns about 80% of search results for highly competitive keywords, in multiple industries, that add up to about 200,000 searches per month in total. As far as I can tell it's a private link network. Using Ahref and Open Site Explorer, I found out that he owns 1000s of bought domains, all linking to his sites. Recently, all he's been doing is essentially buying high pr domains, redesigning the site and adding new content to rank for his keywords. I reported his link-wheel scheme to Google and posted a message on the webmaster forum - no luck there. So I'm wondering how is he getting away with this? Isn't Google's algorithm sophisticated enough to catch something as obvious as this? Everyone preaches about White Hat SEO, but how can honest marketers/SEOs compete with guys like him? Any thoughts would be very helpful. I can include some of the reports I've gathered if anyone is interested to study this further. thanks!
White Hat / Black Hat SEO | | howardd0 -
Oh sh@t Wetherby Racecourse has been de indexed by Google :-(
Dio mio! Wetherby racecourse <cite>www.wetherbyracing.co.uk/</cite> has been de indexed by Google, re indexing request has been made via webmaster tools and the offending 3rd party banner ad has been stripped out. So my question is please. How long will it take approximately to re -index?
White Hat / Black Hat SEO | | Nightwing
And is it true re submitting an updated xml site & firing tweets at the ailing site may spark it back into life? Grazie tanto,David0 -
Understanding competitors link building tactics (possibly black hat stuff that seems to work)
So checking out the backlinks on a competitor’s page for a term I’m looking to work on, a page they rank pretty well for, I can’t but happen to note the kinds of sites that grant this company – who are well known in their field – its successes. Many of the links to this page I’m interested in appear within short articles on blogs, really bad Wordpress blogs that are certainly just for SEO use. My questions are: Where do people usually source these blogs which typically contain material on a range of different topics? Are these probably paid links? How do they get so much content out there, albeit similar content, to so many of the hastily cobbled efforts? Would that be an agency with connections or a blogging community site? How can any search engine lend credibility to my competitor’s links when the article below has nonsense for penis enlargement stuff. Seriously?!? How are they not being penalised? It’s frustrating because these aren’t the tactics I want to employ but they seems to offer success, but also, if your link is in an article that followed by another on penis pills, how I can take Google seriously in its stated aim of making things this prone to manipulation.
White Hat / Black Hat SEO | | Martin_S0 -
Ever seen a black hat SEO hack this sneaky?
A friend pointed out to me that a University site had been hacked and used to gain top Google rankings. But it was cloaked so that most users wouldn't notice the hack. Only Googlebot and visitors from Google SERPs for the spam keywords would see a hacked version. See http://www.rypmarketing.com/blog/122-how-hackers-gained-an-easy-1-google-ranking-using-a-university-website.whtml (my blog) for screenshot and specifics. I've dealt with hacks before, but nothing this evil and sneaky. Ever seen anything like this? This is not our client, but was just curious if others had seen a hack like this before.
White Hat / Black Hat SEO | | AdamThompson0