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Core Web Vitals hit Mobile Rankings
Hey all, Ever since Google announced "Core Web Vitals" are mobile rankings have nose-dived. At first, I thought it was optimisation changes to the page titles we had made which might still be part of the issue. However, Desktop rankings actuallyy increased for the same pages where mobile decreased. There is the plan to introduce a new ranking signal into the Google algorithm called the "core web vitals: and this was discussed around late May. even though it's supposed to get fully indexed into a ranking signal later this year or early next; I think Google continuously test and release this items before any official release. If you weren't aware, there is a section in Google Webmaster Tools related to "core web visits", which looks at:1. Loading2. Interactivity3. Visual StabilityThis overlays some of the other basic requirements of a good website and mobile experience. Taking a look at our Google Search Console, it appears to be the following:1. Mobile- 1,006 poor URLs, 100URLs need improvement and 475 good URLs.2. desktop- 0 poor URLs, 379 need improvements and 1,200 good URLsSOURCE: https://search.google.com/search-console/core-web-vitals?resource_id=https%3A%2F%2Fwww.griffith.ie%2FIn the report, we can see two distinct issues with the mobile pages:CLS Issue: more than 0.25 (mobile)- 1,006 casesLCP issue: longer than 4secs (mobile) - 348 case_CLS (Cumulative Layout Shift)This is a developer issue, and needs fixing. It's basically when a mobile screen jumps for the user. It is explained in this article: https://web.dev/cls/Seems to be an issue with all pages. **LCP (Largest Contentful Paint)_**Again, another developer fix that needs to be implemented. It's connected to page speed, and can be viewed here: https://web.dev/lcp/Looking at GCS, it looks like the blog content is mostly to blame.It's worth fixing these issues and again looking at the other items on page speed score tests:1. Leverage browser caching- https://gtmetrix.com/reports/griffith.ie/rBtvUC0F2. https://developers.google.com/speed/pagespeed/insights/?url=griffith.ie- mobile score for home page is 16/100, https://www.griffith.ie/people/thamil-venthan-ananthavinayagan is 15/100I think here is the biggest indicator of the issue at hand. Has anybody else noticed their mobile rankings go down and desktop stay the same of increase.Kind regards,
Web Design | | robhough909
Rob
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Are slides how's etc the new Splash Pages?
[How did Moz know that my question was about this?!] I've just completed an audit of nearly 50 websites in the tourism industry and 90% had a slideshow, large image or video taking up more than the initial screen on the fairly large screened Chromebook that I'm using. I'm advising them all to ditch this and am often getting resistance from the site owners and their web developers. I know that these can be better optimized for page load speed, which is poor for most of these sites, especially on mobile devices; but from a usability standpoint, are these affective at drawing in users? Do users take the time to view these? Are they annoyed at always having to scroll down to see if there is anything else useful on the homepage? I think they are like the splash pages of the past: poor for usability and SEO. I've advised to at least make sure that the images are sized so the top of the page fits any screen (some of them do resize well for mobile devices, but maybe not laptops/desktops), include text with calls to action and click through to relevant content. I've been noting that they aren't media businesses selling images or videos, so they need to get their offerings to the top of the page so that users can see and engage more quickly. Anyone have any stats or experience on this? Thanks, Ann
Web Design | | anndonnelly0 -
What are the downsides and/or challenges to putting page paths (www.example.com/pagepath) on a different server?
Hi, Our company is organized into three different segments and our development team recently needed to switch a portion of the business to subdomain because they wanted to move to a different server platform. We are now seeing the impact of moving this segment of the business to a subdomain on the main domain. SEO is hurting and our MOZ score has dropped significantly. One fix they are debating is moving everything back to one domain, but place segments of the business on different page paths and hosting specific paths on different servers. I.e. the main domain could be www.example.com hosted in one location and then www.example.com/segment1 would be hosted on a different server. They are hoping to accomplish this using some sort of proxy/caching redirection solution. The goal of this change would be to recapture our domain strength. Is this something that is a good option or no? If not, what are the challenges and issues you see arising from doing something like that as I don't know of any other site set up like this. Thanks in advance.
Web Design | | bradgreene0 -
Is it still necessary to have a "home" page button/link in the top nav?
Or is it not necessary to have a "home" tab/link because everybody by this time knows you can get to the home page by clicking on the logo?
Web Design | | FindLaw0 -
Fixing my sites problem with duplicate page content
My site has a problem with duplicate page content. SEO MOZ is telling me 725 pages worth. I have looked a lot into the 301 Re direct and the Rel=canonical Tag and I have a few questions: First of all, I'm not sure which on I should use in this case. I have read that the 301 Redirect is the most popular path to take. If I take this path do I need to go in and change the URL of each of these pages or does it automatically change with in the redirect when I plug in the old URL and the new one? Also, do I need to just go to each page that SEO MOZ is telling me is a duplicate and make a redirect of that page? One thing that I am very confused about is the fact that some of these duplicates listed out are actually different pages on my site. So does this just mean the URL's are too similar to each other, and there fore need the redirect to fix them? Then on the other hand I have a log in page that says it has 50 duplicates. Would this be a case in which I would use the Canonical Tag and would put it into each duplicate so that the SE knew to go to the original file? Sorry for all of the questions in this. Thank you for any responses.
Web Design | | JoshMaxAmps0 -
Moving position on a page
I would like to know if the use of adding #nameofthesection in a URL with the objective of moving position on a webpage might be somehow harmful? IE. www.mydomain.es/people-and-planet/sustainable-life-at-home/index.html www.mydomain.es/people-and-planet/sustainable-life-at-home/index.html#saving-water Many thanks for your help!
Web Design | | victoriaht0 -
Are there any studies, statistics or measurable impact of using mixed fonts on landing pages?
Are there any studies, statistics or measurable impact of using mixed fonts on landing pages? One of our landing pages is using five variations of the Arial font where size, strength (bold, italics) and color all vary. One camp internally believes that this okay, whereas another camp wants to standardize the presentation where there's less variance (such as a heading as one and the body copy as another). Have you been through a similar trial or test in the past? I've seen some instances of a Marketing Sherpa study on the topic, but no real numbers to support one thing or another. I've attached an example image of our current LP. I have a lot of strong opinions on a number of items - but we're looking to have an immediate internal discussion on the font issue first. Thanks! GIzA8.jpg
Web Design | | eMagineSEO0 -
Dynamic pages and code within content
Hi all, I'm considering creating a dynamic table on my site that highlights rows / columns and cells depending on buttons that users can click. Each cell in the table links to a separate page that is created dynamically pulling information from a database. Now I'm aware of the google guidelines: "If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few." So we wondered whether we could put the dynamic pages in our sitemap so that google could index them - the pages can be seen with javascript off which is how the pages are manipulated to make them dynamic. Could anyone give us a overview of the dangers here? I also wondered if you still need to separate content from code on a page? My developer still seems very keen to use inline CSS and javascript! Thanks a bundle.
Web Design | | tgraham0