Internal Search Results Appear in Google SERPS
-
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them?
For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing.
How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links?
Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2
And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each.
Thoughts?
-
Hi Edmond,
If you are going to use "search results" pages as good landing pages, they need to be made useful and high-quality enough that Google has no problem ranking them.
To keep using ASOS as an example, this URL ranks very well in the UK for [black dresses]: http://www.asos.com/Women/Dresses/Little-Black-Dresses/Cat/pgecategory.aspx?cid=9419
Using the site's internal search, this page appears if I search asos.com itself for [black dresses]: http://www.asos.com/search/black-dresses?hrd=1&q=black+dresses
There is little difference in the pages, but one sits beneath a folder structure, is linked to, includes a description and has a slightly better optimised title tag. But most importantly, the search results page is excluded via the site's robots.txt whilst the similar landing page is not - http://www.asos.com/robots.txt
For sites without the authority of Asos, I'd say you'd need slightly more than Asos' short black dress description, but in truth this is a search result page by any other name that has been made into a well-ranked landing page.
You see the same thing as you go down the SERP, e.g. http://www.debenhams.com/women/dresses/little-black-dresses versus http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?langId=-1&storeId=10701&catalogId=10001&txt=black+dresses
I hope this helps.
-
Thank you for responding Keri.
So what do you think is the best to tackle this problem? Create dedicated unique page for all those terms and optimize it the way we do all the time?
Thanks
-
Keep in mind that Google generally does not want to include search results in their search results.
-
Yes. Think of it like another page on your website, and optimize it in the same way. Make sure that it is a useful page, and that it has all the on page elements in place. The biggest issues is going to be duplicate content so, use some programming magic to make sure that you are not creating duplicate content. Then build some internal and external links to it. Just keep taking steps to optimize it in the right way and someday it might rank for you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Image Search - Is there a way to influence the related icons at the top of the image search results?
Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section? Thank you.
Intermediate & Advanced SEO | | JaredBroussard1 -
Google has penalized me for a keyword,and removed from google some one know for how long time is the penalty
i have by some links from fiverr i was ranking 9 for this keyword with 1200 of searches after fiverr it has disappeared from google more then 10 days i guess this is a penalty someone know how long a penalty like this is how many days to months ? i don't get any messages in webmaster tools this is the gig https://www.fiverr.com/carissa30/do-20-unique-domains-high-tf-and-cf-flow-backlinks-high-da?source=Order+page+gig+link&funnel=a7b5fa4f-8c0a-4c3e-98a3-74112b658c7f
Intermediate & Advanced SEO | | alexmuller870 -
Google index
Hello, I removed my site from google index From GWT Temporarily remove URLs that you own from search results, Status Removed. site not ranking well in google from last 2 month, Now i have question that what will happen if i reinclude site url after 1 or 2 weeks. Is there any chance to rank well when google re index the site?
Intermediate & Advanced SEO | | Getmp3songspk0 -
Internal links question
I've read that Google frowns upon large numbers of internal links. We're building a site that helps users browse a list of shows via dozens of genres. If the genres are expose, say, as a pulldown menu as opposed to a list of static links, and selecting the pulldown option filters the list of shows, would those genres count against our internal links count?
Intermediate & Advanced SEO | | TheaterMania0 -
Effect SERP's internal 301 redirects?
I'm considering installing Wordpress for my website. So I have to change the static URL's from /webpage.html to /webpage/. Yet I don't want to lose in the SERP's. What should I expect?
Intermediate & Advanced SEO | | wellnesswooz1 -
Question about Google Search Results
I have a question regarding google search results. I have a website www.911signalusa.com when you type this into google search box the URL comes up repeatedly. I have several competitors here is one of them www.emergencycity.com when you type in their name it only come up as the first result. How did our SEO guys make this happen? I have another site tha when we type in the URL it only comes up as the first result. However when you do site:www.------.com All of these site are indexed in Google. It is not causing any problem we knoe of but it appears to me that our 1 site has it better? Or is it that maybe there are very minimal links to the site? Thank you for your time and consideration in answering my quesiton.
Intermediate & Advanced SEO | | scamper0 -
Multiple Google+ Local (Google Place) under one email address
As a automotive dealership group, we have 15+ business listings set up under one Google+ local account. Google+ Local (Google Places) offers the ability to upload a data file for 10+ listings, so we've kept all listings under one login for efficiency. Is there any specific local SEO benefit or any general benefit at all to having each business listing set up under their own separate email address?
Intermediate & Advanced SEO | | autoczar0 -
Google fluctuates its result on Chrome's private browsing
I have seen an interesting Google behaviour this morning. As usual, I would open Chrome's private browsing to see how a keyword is ranking. This was what I see... Typed in "sell my car", I see Auto Trader page on 3rd. (Ref:Sell My Car 1st result img) Googled something else, then re-Googled "sell my car" and saw that our page went to 2nd! I repeated the same process and saw that we went from 3rd to 2nd again. Has Google results gone mental? PaGXJ.png
Intermediate & Advanced SEO | | tmg.seo0