How to get expanded sitelinks?
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What are the best actions I can take to get our brand to show up on google with expanded site link? Is there a schema markup for this?
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Sure, glad to help
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Hi Vadim,
Thanks so much for the your time and for the great answer:) That clears up my confusion on sitelinks!
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Hi Syed,
At this point it is all automated, there is no webmaster input (other than removing the sitelinks that you do not want to show up under Google WMT) or schema to help with this.
Also note, that sitelinks are search query specific. Example the same homepage for a site can display different results based on the query, in this case with sitemaps or not, at times schema might be displayed instead of sitemaps; meaning other schema that is set up can at times take away from the sitemaps that you are trying to display.
Some say that it is authority based and the more authority your site has, the sooner the sitelinks show up. However with a great structured site, for example a Wordpress site with easy to follow permalink structure, sitemaps, no duplicate content. I have seen even non authoritative and new domains showing up with sitemaps quickly.
More info from Google:
"We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.
At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and
alttext that's informative, compact, and avoids repetition."Source: https://support.google.com/webmasters/answer/47334?hl=en
Hope it helps!
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