How to get expanded sitelinks?
-
What are the best actions I can take to get our brand to show up on google with expanded site link? Is there a schema markup for this?
-
Sure, glad to help
-
Hi Vadim,
Thanks so much for the your time and for the great answer:) That clears up my confusion on sitelinks!
-
Hi Syed,
At this point it is all automated, there is no webmaster input (other than removing the sitelinks that you do not want to show up under Google WMT) or schema to help with this.
Also note, that sitelinks are search query specific. Example the same homepage for a site can display different results based on the query, in this case with sitemaps or not, at times schema might be displayed instead of sitemaps; meaning other schema that is set up can at times take away from the sitemaps that you are trying to display.
Some say that it is authority based and the more authority your site has, the sooner the sitelinks show up. However with a great structured site, for example a Wordpress site with easy to follow permalink structure, sitemaps, no duplicate content. I have seen even non authoritative and new domains showing up with sitemaps quickly.
More info from Google:
"We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.
At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and
alt
text that's informative, compact, and avoids repetition."Source: https://support.google.com/webmasters/answer/47334?hl=en
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will German meta data help an English USA-based site get found in Germany?
I think I already know the answer to this, but I'd love a second opinion. If you add German meta data to some web pages will it help those pages turn up in search results in Germany?I'm assuming not. It's an English, USA based site, doing well here for English searches - and I don't want to mess that up. A German site is being planned, but this client is hoping the English site could be found in the meantime. ~Caro
On-Page Optimization | | Caro-O0 -
I want to improve our client's website structure, so he gets more traffic locally. What advice do you have ?
We want to "revamp" our client's website, by improving the overall looking (content, images, structure). Our client is a small retail business but wants to have more traffic. What advice can you give me ?
On-Page Optimization | | marketingmedia.ca0 -
Can Your Site Get Penalized For Keyword Stuffing On An 'Untarged' Keyword?
My site has dropped since the EMD/Panda 20 roll out and I am looking for reasons why. I am looking at Keyword Stuffing as one potential problem. My web site is on the topic of WordPress Security with that being the main keyword I want to target. Now I can limit the number of occurrences of 'wordpress security' to below the recommended 15, but it is impossible to do this for 'wordpress' without severely compromising the user experience. I've got other content on topics such as WordPress Backup and WordPress Security Plugins etc, so obviously the word 'wordpress' is bound to appear frequently. Is there a risk that Google will penalize me for Keyword Stuffing on 'wordpress' and thus pull down the site or page for other keywords? Or would it simply mean I won't be able to rank for 'wordpress' (which I am quite happy about)? Thanks!
On-Page Optimization | | andersvin0 -
How to get rid of those duplicate pages
Hi eveyone Just got my first diagnostics report and i got 220 duplicate page titles and 217 duplicate content pages. I know why this has happened it is because i did play about a bit and did originally have:- www.mydomainname.com/index.php/alpha Then i change the page path to:- www.mydomainname.com/alpha Then i change the page path to:- www.mydomainname.com/category/alpha So now when i get crawled i have 3x duplicate page titles, descriptions and page content. Even when i have put 301 redirects to my preferred domain path. Which is hurting my seo, right? How do i stop theold domains from giving me these bad reports? The site is on Joomla Thanks guys Oujipickle
On-Page Optimization | | oujipickle0 -
How do I get other pages to show in SERPs
Why is it that when you google a domain like yahoo.com you sometimes get a main SERP and 6 sub SERPs below it. This concerns the 1st position.
On-Page Optimization | | ribandhull0 -
Getting Google to provide a different URL in SERP
For one of my client’s sites, I have several keywords that are ranking in the top 5 positions. However, they have a high bounce rate. I believe this is because Google is delivering a different URL than the page we have optimized for the keyword. Any suggestions on ways I can get Google to present our preferred page?
On-Page Optimization | | TopFloor0 -
I have one page on my site... but still get duplicate name and content errors.
i have only the index.html page. my domain has a permanent 301 to the root. why am i getting duplicate problems? i only have one page the index .html???
On-Page Optimization | | one4u2see0 -
Using AJAX to get a meta description to show up
We're unhappy with the meta descriptions google is picking up for our links in SERPs so have started using AJAX to stream in the content google was previously picking up for meta descriptions. This worked and it doesn't seem to have impacted traffic coming to our site, however since the day of that change our bounce rates have gone up significantly, even for pages that we did not push this change to. Is it possible that doing this caused Google to treat our site differently site wide? Is there anything we should be cautious of when doing this? I know the bounce rates could be impacted by users being better prepared by the google meta descriptions, however it doesn't explain what's happening to parts of our site that we didn't do anything to. -Billy
On-Page Optimization | | RealSelf0