Why have my impressions dropped?
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Hello,
I have various different accounts for a range of websites on Google analytic's and on a few of my accounts the impressions seem to have dramatically dropped from January 2014.
Does anyone know what could of caused the drops, could to do with an algorithm?
I am racking my brains trying to figure out why the drop so suddenly.
All help would be greatly received.
thank you!
Beth
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Hi Beth,
To echo Andrew, I would be keen to know if your rankings and traffic have also dropped in similar places, rather than just "impressions", which I am assuming you are taking from Webmaster Tools? Impressions being the number of times a site appears, rather than how many clicks it receives. The impressions data from Webmaster Tools is often not regarded as particularly reliable, whilst Google Analytics data is much more reliable and trustworthy.
Are you running ranking reports through Moz Analytics? I'd be keen to know if the drop tied in with any ranking difficulties.
Cheers,
Jane
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Hey Martyn —
A few questions:
- Do you know how have your rankings changed?
- How have your competitors' rankings changed?
- Which of your top keywords lost a lot of impressions?
- Both might help you isolate the issue.
I would check how your rankings have changed, and check that your backlink profile hasn't accumulated anything fishy.
— Andrew
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