Big drop in rankings, any explanation ?
-
Hi everybody,
I've been working on the subdomain http://fr.mt.com since a few month and on the last crawl on the keyword "accessoire de mesure" i had a big drop from rank 3 to not in top 50 and I cant figure why.
Here is the page : http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html - PA : 30 DA : 71
I did an on page report to get a grade and i got... A on this keyword. I know this page is not perfect (lack of content) but in my opinion it still relevant on this keyword.
Do you have any idea of what happened ?
Thanks in advance for your answers
-
Thank you all for your Answers, I think the best solution is to craft content on this page. I hope it will be back soon on first page
-
To go deeper: average text of #1 pages in Google = 2000 to 2400 words. Adding a relevant text would be a good idea.
I checked the first results for "accessoire de mesure" on Google.fr
They don't sell the same product than you. There might be a semantic issue here.
According to Google, accessoire de mesure = building or sewing sector.
http://www.conrad.fr/ce/fr/category/SHOP_AREA_37381/Appareil-de-mesure
http://www.matopo.fr/mesure/accessoires-de-mesure/index.html
Quite the same for Google Images.
Is accessoire de mesure a good converting keyword in your industry ? Is it used by your competitors ?
Besides adding text, I would suggest to get a simple French URL + 301 redirect the old one.
IE : from http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html to something like fr.met.com/accessoire-de-mesure
-
I'm also finding duplicate content on a few of the other sub domains... Here
-
One thing I noticed is that there is a ton of code on that page with very little content. That's pretty offsetting to Google. Not to mention way to many footer links. There are over 400 total internal and external links (100 is the recommended) on that page.
You also have a ton of language variation pages injected into the html. A good way to clean that up is to use a sitemap instead.
-
Thank you for answering, yes I see the drop in manual research and this is why i'm worried. On the first page on google there is also pages with very poor content so I don't understand why this one has drop.
Thank you for the pop-up issue, I will tell them to fix it asap.
-
It might be relevant in terms of keywords, but there really isn't any content on that page at all. Like you said, lack of content.
Just a brief view of the page, but there are also lots of other reasons why this has dropped. If you do a search yourself, do you see this drop?
Edit-- Also, your contact form is being blocked as a pop-up, so would have a look at this also.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
How can I find out which keyword I am currently ranking for?
Hi Guys! Is there an easy way of finding out which key words my site is currently ranking for? And how wwell these keywords are doing in the search engines? Thank you for the help 😉
Keyword Research | | StoryScout0 -
Best site/tool to get exact rank of a site
Is there a site/tool that will give me the exact google rank of a site for a specific keyword?
Keyword Research | | JML11790 -
How to find easy keywords to rank for?
We've got fantastic results from a keyword here. After we signed up for SeoMoz, we found that, for luck, this was a very easy keyword (1%) to rank for. How can I find more easy keywords?
Keyword Research | | BrunoReis0 -
Search Engine Rankings Going Down
My google keywords has gone down from 100 per day to around 400 words in amonth. Did I get penalize for something. I remember making a local copy of my website on my serer to do a CMS upgrade. I didn't do the met=noindex until a week later. Now I have it passowrd protected. Do you think that could be the reason?
Keyword Research | | anoopbal0 -
Keyword Rank are working Wrong???
hi i am in Argentina, search customize to Argentina in google,yahoo and bing. all my keyword in seomoz go down 10 places. when i click in a keyword , i see that is searching in .com (all the world) . when i do a local search i see correct rankings? thanks for reply Gabo
Keyword Research | | monotero0 -
Ranking Changes: Google.co.uk vs Google.com vs Google.com.au?
Why would my website appear, for example, second for a keyword search on Google.co.uk but on a search through Google.com or Google.com.au (Australia) not appear in the Top 50? Excuse the simplicity of the question!
Keyword Research | | Benj250