Domain or Category Links for E-Commerce Page?
-
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
mydomain.com/category-for-major-keywordNow when people like to link to me, what should I do? Shall they link to:
What brings me more in terms of ranking for that keyword with my category?
Thanks, Robin
-
I presume that you are talking about a page that is a category page that lists multiple products?
The general rule is that any page will tend to rank more highly when it has quality links pointing towards it. So, the same is true for a product category page. However, I would add the following caveats on the types of links for which you should aim:
- The links should be good ones and not from junk directories, article sites, and so on
- Don't use exact-match anchor text
- Are the websites quality and relevant -- one way to determine this is to ask if you would want a link from a site for the referral traffic even if Google did not exist. Is the page and website talking specifically about that type of product? Is it a website that your potential customers use and is relevant to the industry?
- Look at Domain Authority and Page Authority
- Will the link appear natural or as though you "built" it
- Will the link be an editorial one (placed in the main text of a page) and not in other places that are targeted by spammers (header, footer, sidebar lists, etc.)
- My personal rule is to try to earn links through natural PR and marketing (that's a Moz post I wrote on the topic) rather than to "build" them artificially
- Don't get too many artificial links pointing towards the category page -- it will look like an unnatural link profile. Most natural links will always likely point towards the home page or to pieces of content (like blog posts) that have added to the site.
I hope this helps! For links, quality matters more than quantity. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I got an 803 error yesterday on the Moz crawl for most of my pages. The page loads normally in the browser. We are hosted on shopify
I got an 803 error yesterday on the Moz crawl for most of my pages. The page loads normally in the browser. We are hosted on shopify, the url is www.solester.com please help us out
Moz Pro | | vasishta0 -
Pages with Duplicate Page Content Nov
Moz is showing all many of URL's as duplicate URLs. I put canonical for all the pages but still it showing all as duplicate page. These are URL's https://www.crystalizeonline.com/brands/ravenscroft-crystal/material/non-lead/page/2.html https://www.crystalizeonline.com/brands/ravenscroft-crystal/material/non-lead/page/2/sort-by/price/sort-direction/desc.html https://www.crystalizeonline.com/brands/ravenscroft-crystal/material/non-lead/page/2/sort-by/price/sort-direction/asc.html Their is a lot of pages like this. How can I get rid from all this issues.
Moz Pro | | crystalize0 -
Sitewide links causing problem
Hello, I've had a couple of people look at the backlink profile for nlpca(dot)com and tell me that there were a lot of sitewide links with non-branded anchor text. The spreadsheet is [here](http://thewealthymind.com/wp-content/uploads/2013/03/anchor-text.xls). Actually, because of our company name, all sitewide links have branded anchor text except for http://www.iepdoc.nl
Moz Pro | | BobGW
http://www.ionut-ciurea.com The term "NLP" is not ranking for us, we should be on page 1 or 2. Also, we used to be sitelinked for "NLP California" and aren't anymore. Notice that "nlpca" splits into "nlp" and "ca" for California. Could you look and see if it is just those 2 sites and if all we need to do is contact them to change to branded anchor text. Or if it's something else to get back our rankings for "NLP" and our sitelinks for "NLP California" Thank you0 -
Page Penalization
Hiya, Looking for some advice, i have a page which the on page optimization tool shows as an A grade and Google has indexed it. I have checked vie site: however is not being found in search results even for an exact match on the page title which is very specific. I believe the page may be being penlized for over optimisation? any advice would be great! URL is www.tots-away.com/child-friendly-holidays-spain/
Moz Pro | | iprosoftware0 -
On page links tool here at Seomoz
Hi Seomoz - first of all, thanks for the best SEO tools I have ever worked with (this is my first question in this forum, and also I just subscribed as a paying customer after the 30 days trial you guys offer). My question: After having worked for several weeks on getting the numbers of links in our forum on www.texaspoker.dk down, we are somewhat surprised to see that we didn't succeed in getting lower numbers. For instance, this page: http://www.texaspoker.dk/forum/aktuelle-konkurrencer/coaching-projekt-bliver-du-den-udvalgte has (that's what Seomoz seo tool tells us): 239 on page links. Can this really be true? We can't find these links, and we actuually did a lot to lower the numbers of links, for instance the forum members picture was a link before, and also there was a "go to top" link in each post in the forum. Thanks a lot.
Moz Pro | | MPO0 -
How come there are no links to my website according to SEOmoz Competive domain analysis, while in google webmaster i do see links.?
I dont see any links to at all when i do a Competitive Domain Analysis in SEOmoz. However i do see links in google webmaster tools. this strikes me as odd. Also when i use open site exployer my website dont seem te be found. In google im on page 9 on my focus keyword so i do think there are links to my site. I would like to know what i can do so i can analyse my links in seomoz Competitive domain analysis. Many thanks. url: http://www.sadpanda.nl
Moz Pro | | Aquive0 -
How To Solve Too Many On-Page Links In Blogger?
Hi, I Have An Issue Too Many On-Page Links In My Site And I Saw That There Are More Than 300 On Page Links On My Home Page URL. My Site Is Hosted On Blogger. So Please Tell Me How To Fix This Problem In Blogger.
Moz Pro | | MaherHackers0 -
In page analysis
Hello, Seomoz did a crawl of my whole page, but under in page analysis grade rankings there have been no crawls? how can I initiate one?
Moz Pro | | AdamGymyGym0