Product Landing page- Key Words used too often.
-
Hi There to everyone. I'm very new at SEO so I appreciate all the help I can get!
Question: on my e-commerce website, one heading is "USB KEYS", then when you click on that, you get a page full of products with the word "USB KEYS" on the title, such as "4gig black USB KEY"..
So then I do the MOZ Page grader and get a low score because on the product landing page it thinks I've used the word "USB KEYS" too much, like 72 times,.. But I have to use it- Cause it has to be in the product title!
Is this ok!?
thanks
-
Many thanks!! I thought so.
-
Moz page grader is just a tool that makes recommendations on "best practices." You can ignore it's recommendations for things you think are fine for your users or not obvious red flags (missing title tag for example). I see no problem listing the full, official product names for each product. If that's what they are called, that's what they are called.
Also, I like when e-commerce sites show 20-30 products per page, as I find it showcases a good product mix and also isn't too much of a drag on overall site load time.
One thing I would strongly recommend if you have a bunch of nearly identical products is SKU grouping. People might search for "4 gig" or "8 gig" USBs, but perhaps they don't search for red, black, blue, etc. Consider putting all similar brand "4 gig" USBs on the same product page, then allow users to select the color. This could possibly have a major impact on the number of products in your product categories. I also think it's better for both the users and the search engines.
-
How many products are you showing in a category page? You might should consider reducing the amount of products show to around 10 -20. That would give you about 20-40 instances of the word if you have one instance in the name and one in the description.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
Proper Use and Interpretation of new Query/Page report
When I'm in WMT/Search Console - I start a process of looking at all of the data initially unfiltered Then I select a query. Let's say its a top query for starters and I filter my results by that top query (exactly) With the filter on, I flip over to Pages and I get about a dozen results. When I look at this list, I get the normal variety of output: impressions, clicks, CTR, avg. position One thing that seems a bit odd to me is that most of the average positions for each of the URLs displayed is about the same. Say they range from 1.0 to 1.3. Does this mean that Google is displaying the dozen or so URLs to different people and generally in the 1st or 2nd position. Does this mean that my dozen or so pages are all competing with each other for the same query? On one hand, if all of my dozen pages displayed most of the time in the SERP all at the same time, I would see this as a good thing in that I would be 'owning' the SERP for my particular query. On the other hand, I'm concerned that the keyword I'm trying to optimize a particular page for is being partially distributed to less optimized pages. The main target page is shown the most (good) and it has about a 15x better CTR (also good). But all together, the other 11 pages are taking in around 40% of impressions and get a far lower CTR (bad). Am I interpreting this data correctly? Is WMT showing me what pages a particular query sends traffic to? Is there any way to extract the keywords that a particular page receives? When I reset my query and then start by selecting a specific page (exact match) and then select queries - is this showing my the search queries that drove traffic to that page? Is there a 'best practices' process to try to target a keyword to a specific page so that it gets more than the 60% of impressions I'm seeing now? Obviously I don't want to do a canonical because each keyword goes to many different pages and each page receives a different mix of keywords. I would think there would be a different technique when your page has an average position off of page 1.
On-Page Optimization | | ExploreConsulting0 -
Noindex child pages (whose content is included on parent pages)?
I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!
On-Page Optimization | | rsigg0 -
Are Landing Pages Not Connected to our Nav Bars considered Black Hat?
Hello All, I have narrowed down our keywords and want to start building out landing pages around them. However, until we get a resource center up, they will not be associated with our nav bars. If I build out landing pages so that I can connect them to our AdWords and other digital advertising initiatives, will we be penalized if they are sort of just out there on our domain? Thanks!
On-Page Optimization | | LuaMarketing0 -
Will Repeating Shipping Info on product pages affect SEO?
Hi Mozzers, Just wondering what your thoughts are on repeating Shipping Info on each product page? Example: http://www.vintageheirloom.com/classic-black-tweed-shoulder-bag-1368793069 I guess I could simply link to the Shipping Page, but it takes the user away from the product page, not good user experience. Other big brand sites seem to do this, but it just struck me this could be looked as duplication. Any thoughts on anything I'm doing wrong, always appreciated. Cheers, Kevin
On-Page Optimization | | well-its-1-louder0 -
Related products
How many related products should maximum I have on the product pages?
On-Page Optimization | | BridalHotspot
I see a lot of conflicting answers on many blogs. Hope that someone can help me out!0 -
Localised content/pages for identical products
I've got a question about localising the website of a nationwide company. We're a small dance school with nationwide (40 cities) coverage for around 40 products. Currently, we have one page for each product (style of dance), and one page for each city; the product pages cover keywords like 'cheerleading dance class' while the city pages target the 'london dance classes'-type keywords. To make 'localised product pages', I feel like we should make a page for every city/product combo 'London cheerleading classes' - but that seems like a nightmare for both writing sexy & original content, and link building/social stats. The other thing I can think of (which I refuse to do because it would look stupid & flag the page as keyword stuffed) is filling the page with the keyword phrases which are appropriate for every city. Is there another way to let google know 'this page is appropriate for these cities...'? We do currently list the cities a product is available in, but it doesn't seem to help local rankings very much. Would this just be a link building job, using hyper-targeted anchor texts (inc. city names) for each product? How do the pro's tackle this problem?
On-Page Optimization | | AlecPR0 -
Excessive Internal Linking...But it's a product page. What to do?
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
On-Page Optimization | | DevonIntl0
