Excessive Internal Linking...But it's a product page. What to do?
-
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
-
Yes. They both go to the same page?
-
I'm not sure; I didn't design the site and only came on to the project recently. Do you mean (for example) how the 3×2-39″ H is hyperlinked but there is also a "view details" button?
-
I would not be concerned. There is no hard rule as to number of links, the SEOmoz tools reports it as such but dont believe it. If it makes sense for navigation for your users and isn't crazily over the top, then it will be fine
Btw why wouldn't you use a single "view 2x3 details" button instead of putting each link twice?
-
This is a tough one that I too have to deal with when it comes to ecommerce. Here are a couple of thoughts that I implemented to avoid warning issues (too many internal links and duplicate information).
1. Change your navigation, perhaps start with Call Center Cubicles as your primary nav button with a drop down or dynamic links that are by configuration. This way, the customer is taken directly to that cubicle and size;
2. Have one page conveying the call center cubicles - which has some keyword rich content. Then, show the images of various cubicles (slide show) and at download Quote button have a drop down of the various sizes to choose from which will allow the purchaser to choose. If they see the initial picture, they don't necessarily need to see the image of what they bought - if they already saw it in your images. BTW, if you alt tag each image - make each image unique. (Don't use Call Center Cubicle 3X2.extenstion, Call Center Cubicle 5X2.extension). Try something like C1_3X2.img, C2_4X2.img, etc. Or something creative.
I had the same problem with a e-commerce company that has a primary product that comes in a variety of colors, they wanted the product to be shown in every color - they were getting pinged for duplicate content because they were using the same product name and image over and over but, just adding the color in the description.
Remember you have a primary product - you can be creative in how it comes - size, color, etc...use that information to populate basic elements such as drop-down, radio buttons, check boxes. They are important for the order but, not necessarily important from a SEO perspective.
For the owners, CMO recommend to goal of the site is to keep it light, fast and engaging for the customer - when they can point and click what they want, it assures them that they will get what they expect.
Let me know if that helps1
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https://www.fitness-china.com/pilates-equipment How to find the most relevant internal link pages
https://www.fitness-china.com/pilates-equipment How to find the most relevant internal link pages? site this page, find https://www.fitness-china.com/pilates-equipment-kr and https://www.fitness-china.com/pilates-equipment-jp Is there any other better way
On-Page Optimization | | ahislop5740 -
Miffed about why the page isn't ranking!
HI all - hope you can help We seem to be dropping back and fourth completely on one of our key terms and I really don't get it. The home page seems to now be ranking for another but I have made a page purely for this main term and whilst it was starting to rank well , we have now dropped off for it. Anyone able to lend some advice?
On-Page Optimization | | KellyDSD860 -
With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths
With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths
On-Page Optimization | | Jacksons_Fencing1 -
Is there a limit to the number of duplicate pages pointing to a rel='canonical ' primary?
We have a situation on twiends where a number of our 'dead' user pages have generated links for us over the years. Our options are to 404 them, 301 them to the home page, or just serve back the home page with a canonical tag. We've been 404'ing them for years, but i understand that we lose all the link juice from doing this. Correct me if I'm wrong? Our next plan would be to 301 them to the home page. Probably the best solution but our concern is if a user page is only temporarily down (under review, etc) it could be permanently removed from the index, or at least cached for a very long time. A final plan is to just serve back the home page on the old URL, with a canonical tag pointing to the home page URL. This is quick, retains most of the link juice, and allows the URL to become active again in future. The problem is that there could be 100,000's of these. Q1) Is it a problem to have 100,000 URLs pointing to a primary with a rel=canonical tag? (Problem for Google?) Q2) How long does it take a canonical duplicate page to become unique in the index again if the tag is removed? Will google recrawl it and add it back into the index? Do we need to use WMT to speed this process up? Thanks
On-Page Optimization | | dsumter0 -
Cornerstone Page And Outbound Links
I have a cornerstone page and 10 related articles that all have links to the cornerstone page. My question is, should the cornerstone page link back to those 10 articles as well or will it lose juice by doing so? Thanks in advance 😉
On-Page Optimization | | Humanovation0 -
Do I need canonical link on target page?
I've placed in my head tag on duplicate content pages, but do i need to place it on the target page such as http://www.example.com/index.html too?
On-Page Optimization | | CaliB0 -
Internal linking structure
howdy SEO moz people, I had a quick question about internal linking. I am using the WP platform for my website and on one of the widgets I have a category widget that shows all the pages, (on every page). I wanted to know that when if i make a new post or page does it matter if the internal anchor texts are on the content itself or is it suffice to have it on the side bar within the widget? Basically what im asking is does it matter if i have anchor text links on the content itself or is it ok to have it anywhere on the page. and if it does matter to have it on the content, please help out on any suggestions on where to place them. thanks
On-Page Optimization | | david3050 -
PageRank: Links on menu and footer to the same page, does it get counted twice?
Hello all. If I have 10 links on a menu linking to 10 different pages, and 10 links on the footer linking to the same pages, does PageRank get divided by 10 or 20?
On-Page Optimization | | MiamiWebCompany0