Proper Schema usage for service based businesses?
-
Any thoughts on how schema markup should properly implemented on service base businesses? Let's say a plumber in Washington has a few locations. Obviously you would use schema mark up on their physical location information, but what about service areas?
Are there ramifications to using the for service areas? It seems like you could potentially confuse the search engines. We are noticing a competitor use this on a newly developed website. We haven't seen any improvement in their rankings per say, but it may be a bit early to tell.
-
Hi Imedia,
I agree with Sam: don't use this for your location-less service areas. Use it to highlight your physical location.
-
Semantic markup isn't cruise control for rankings. It's just a way to spoon feed the search engines, per se. I wouldn't use addressLocality.
Edit: I wouldn't use addressLocality for a serviceArea. (Jumped the gun on ending that sentence.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Schema showing up in product listing?
I have added schema to my product page as follows: Example product description ..... and so forth. However, the schema is showing up on the product page itself. How do I keep the schema on the SERP page, but not on the product page? My client doesn't want it to affect the site design. Thanks!
Technical SEO | | DWallace0 -
I am getting html validation errors on my schema, is there something I've done incorrectly?
When I tried to validate my html after added some schema, I am getting html validation errors. I have some examples below. Any ideas on what I've done incorrectly? www.mexpro.com Line 9, Column 80: there is no attribute "itemprop" `…ontent="http://www.mexpro.com/mexico/images/mexpro-logo.jpg" itemprop=**"**logo" />`_L Line 130, Column 23_: "itemscope" is not a member of a group specified for any attribute `itemtype="http://schema.org/Organization">`
Technical SEO | | RoxBrock0 -
Is the seomoz on-page factor :Appropriate Use of Rel Canonical working properly?
I have a word press site with a rel canonical plug in. The rel="canonical" href= is there and the url in there works and goes to the actual page.So why does the seomoz keep giving the warning: Appropriate Use of Rel Canonical
Technical SEO | | CurtCarroll0 -
Microformats & Schema.org query
Just finished watching the Microformats & Schema.org webinar (thanks for a good presentation Richard) and picked up some interesting tips. It did get me thinking about ways I could use them with a couple of ecommerce sites I am working on. At present there are no reviews on the page so cannot add that tag, however the product pages have a facebook like and a tweet option so maybe I could add a tag based around that? Another one I am considering is putting the sizes of the items in one 'available in sizes 12-32' for example as women often ponder if a store will have it in their size. I guess my question is, would these ways of using it be considered too spammy. I note the webinar state using microformats can be useful but there is a risk if they are too spammy etc. Any opinions would be most welcome, Carl
Technical SEO | | Grumpy_Carl0 -
Schema tags - Schema.org
We have rolled out Schema tags for our homepage which has been very beneficial for us. We obviously don't want to go overboard however; can you please clarify, should Schema tags be limited to the homepage location, or implemented through the site? Thanks
Technical SEO | | hickboy50 -
Local SEO for service industry - one landing page for every town...in every county...in every state?
Starting a second local based service site. Initially going to target a couple counties and move on from there as the business grows. The first site of mine I set up a page for each town [service] + [town] + [state] + [zip]. I am afraid this could get out of control though if I don't have unique content on each page. For the last site I simply copied the page and replace the town name in each as well as the picture, picture title, and image name to make it look more unique for users but not necessarily Google. I had pretty good results but I want this next site to be done properly. Should I only target a few of the major markets to begin with? What about long tail searches for smaller towns that currently bring in a good amount of business? I am concerned about having "too many" long tail pages for each town which would essentially become a listing of every town and county in the state if I was to maintain the pace I want to. Also I would need a good amount of backlinks to each specific town page url if I wanted to do well in each of those specific markets right? Is this where the fine line between niche term and broad search is? Is there any happy medium?
Technical SEO | | kabledesigns0 -
What's the website that analyzes all local business submissions?
I was recently looking at a blog post here or a webinar and it showed a website where you could see all of the local sites (yelp, Google places) where your business has been submitted. It was an automated tool. Does anyone remember the name of the site?
Technical SEO | | beeneeb0