What is the best tool or method to locate good keywords?
-
Hi to all,
So as I am working towards the best possible site that I can build, what is the best tool or method to find keywords that people would search for that may line up with my website?
I have starting using google keyword research tool, or at least I think that is what its called. Also I am using moz, but it shows bing result for traffic.
So I guess backing up, do you usually find the keywords with the largest traffic estimates, and then work those words into your web pages?
I know to build for people first, then search engines etc. But just curious what you do or use to get an idea on what keywords are popular.
Thank You
-
Thank you for your help. I greatly appreciate it
-
In addition to what has already been mentioned I look at Google trends and once the site is up and running, I use the webmaster tools>search traffic>search queries.
Many businesses will encounter seasonal variations in the product and service required. This will also need to be planned for and considered in content copy. Google trends can help identify these fluctuations and hot/cold spots.
-
Hi yes it is just for me . I just want to make sure I am using the best tools that I can.
-
Hi,
You haven't said if the site is for you or a client, but I usually ask the client for a list of keywords for their industry. Interestingly, these aren't necessarily the best keywords to use, as either some really obvious ones get left off, or they are so into "industry speak" that they forget what the ordinary man on the street would use to find them.
from there I would put that list of words into the google keywords planner tool. https://adwords.google.com/KeywordPlanner
You could do with giving us more info though. Is this site local, or national, or international? That will determine how you use the tool.
Regardless, put in the keywords and "search for new key words and ad group ideas". From there you hopefully will end up with approx 800 keywords to start to work on. You can usually cut this down in half immediately as many of those words will be of little value.
As an alternative, go find your competitors web pages and see what keywords they are using (sometimes if they are dumb enough, they will have written them into the site - inspect the back end of the code by right clicking on the page and view page source).
Last thing I will say is if this don't scrimp on time allotted to keyword research. It's absolutely imperative that you get this right at this stage, as it will set the direction for how the website will look, and how you will run the site. My opinion is that the best keyword research brings the best results. I usually spend a couple of days (16 - 20 hours) at least before embarking on a new site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing for close keyword variants
I am planning my seo project using Moz tools. I am finding keywords that are close to each other. What is the best way to optimize? If I made a page for each of the close words, it would pretty much be duplicate content. Is it best to go ahead and make a page for each and try to make content a bit different? How different does it have to be? Or, would i try to use the different versions of the keyword on one good page. Thank you!
Keyword Research | | bhsiao0 -
How to do a comprehensive SEO Keyword Research
Hi, What are the best tools and techniques to do a comprehensive keyword research on all the relevant search engines? There are times when there are no stats available on the Google keyword planner tool, in that case what do you suggest? Thanks
Keyword Research | | LaythDajani0 -
Need a keyword tool for the whole company
I alone cannot do keyword research on all of the online content that my company produces. There are about 10 publishing support teams who could do this research themselves, once trained, but I don't know which tool to suggest they use since they can't all use my MOZ login. Right now, those who do any research at all are using Google Trends. Wrong answer, but of course they are used to Trends for their social campaigns. Has your company dealt with this situation? I've looked at a few free keyword tools...each seems to have its plusses and minusses. **What would you recommend...either as a free tool or possible other workaround? **
Keyword Research | | Jen_Floyd0 -
Tips to know best adwords keywords of competitors?
I am about to run adwords campaign. I have questions- I want to know best adwords keywords that competitors are targetting. Is there any good way to find out the best keywords that competitors use which generate large amount of traffic to them? Can someone guide me how to use adwords in best possible way such as how to pay less and yet receive large number of targeted traffic? Tips are welcome from the community. I am about to start a campaign for this website which deals with Independent Sales Reps. So the adwords keywords will be related to Independent sales representatives who help in establishing new businesses and exporters.
Keyword Research | | SSS19860 -
Analysing more than 5 keywords?
I have the habit of analysing 80 to 100 keywords per topic and I really do not see myself exporting 20 5-lines Excel sheets and then merging them before getting to analysis itself. Is there a way around this (very strict) limitation?
Keyword Research | | ResourceLab0 -
Does Bing/Yahoo have a keyword tool?
Just wondering if there is a Bing / Yahoo equivalent to this: https://adwords.google.com/select/KeywordToolExternal ?? Would be nice to compare the different search patterns between the two search engines, without just assuming that the relative search volume on google for certain keywords is the same bing/yahoo.
Keyword Research | | adriandg0 -
Please help with SEO keyword research
Hi Moz community, I would like to request your collective wisdom. I'm new to SEO and putting together an SEO research and strategy document for the employment service I work for. Have solid skills in Google Adwords and have ran a campaign over the last two years with excellent results. But this SEO thing is a whole new world! That's why who better to turn to than the leading community for SEO professionals? 🙂 Any support, advice, tips would be most welcomed appreciated. It's an employment service and I've got a list of keywords. For example, here are some of the action words I thought could be useful: <colgroup><col width="215"> <col width="91"> <col width="65"></colgroup> [find staff] 0.79 73 [find employees] 0.97 73 [looking for staff] 0.94 58 [looking for staff] 0.94 58 [staff wanted] 0.62 58 [looking for employees] 0.94 46 [look for work] 0.77 36 [looking for workers] 0.93 36 [find workers] 0.91 36 [employee search] 0.72 28 [staff search] 0.37 28 [find an employee] 0.79 22 [search for employees] 0.71 12 [find a worker] 0.66 12 [how to find employees] 0.71 12 My questions: Where to from here? If this was a Google Adwords campaign I would place the words in, create ad copy and test response. But with SEO, are these words useful? Can you target all of these words with SEO - or am I better finding words with higher volume? How many words should I be looking to target? For example, am I only trying to find the 5 or 10 highest volume words, or is it important to target lots of words with SEO? Is it just one set of keywords per page, or can I target all the above keywords on one page? I'm a bit lost. Thanks in advance for your consideration.
Keyword Research | | jasonlewisdiiigy0 -
How to do geo research for keyword phrases?
I'm working on a landing page for a client (music instrument rentals) and want to optimize for terms related to: music instrument rentals in San Francisco music instrument rentals in Seattle music instrument rentals in St. Louis music instrument rentals in Minneapolis/St. Paul How can I find the most popular terms based on a variation of the main term (music instrument rentals) and geo area? In other words, maybe 'Where to get Instrument rentals in San Francisco' is best? Thanks for your input! Mike Corso
Keyword Research | | mikecorso0